[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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E-book subscription models and cross-sector collaboration will be among the hot topics at the 2015 Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
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TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
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Newsstand-only title Beekman 1802 Almanac will have a 200,000 circ. The post Meredith Partners with Beekman 1802 to Launch New Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-02 00:00:00 UTC ]
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Women are as much as 10 decades away from reaching gender equality in the United States, according to a new study published Wednesday by LeanIn.Org and McKinsey & Co. The report from Facebook Inc. Chief Operating Officer Sheryl Sandberg’s nonprofit and the management consulting firm states... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-10-02 00:00:00 UTC ]
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As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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Hans is the top literary magazine in the Hindi language, one that has had many setbacks but persists in confronting the most pressing issues in Indian life. The post The Birth, Death, Rebirth of India’s Hans Hindi Literary Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-10 00:00:00 UTC ]
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Take and Popular understand how magazines are fundamentally different from other media. The post Two New Magazine Launches Are So Good, You’ll Hear Music appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-09 00:00:00 UTC ]
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Adult coloring books come with Hindu, Buddhist, and Christian themes from religion publishers this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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Media General Inc said it would buy diversified media company Meredith Corp for about $2.34 billion to create the third-largest local TV station owner in the United States. The deal marks Media General's return to the print business, after ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-08 00:00:00 UTC ]
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Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
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In a world obsessed with tidying, professional organizers like Marie Kondo are a rising commercial force.In a restaurant where the ceiling is a work of art and the books on the shelf are arranged by color, eBay is holding a promotional event for its new service, eBay Valet. On the tables—around... Continue reading at Fast Company
[ Fast Company | 2015-09-02 00:00:00 UTC ]
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School and library publishers are developing apps, handouts, social media campaigns, and more to address teachers’ and librarians’ needs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets. The MPA's monthly Magazine Media 360° report dissected publishers' online traffic... Continue reading at AdWeek
[ AdWeek | 2015-08-26 00:00:00 UTC ]
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12 top industry leaders see opportunity amid a “fog of choices.” The post The State of the Magazine Media Business, Mid-Year 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-19 00:00:00 UTC ]
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It is a vitally important, if underappreciated, piece of real estate. The post The Virtues of the Magazine Spine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
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The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian
[ The Guardian | 2015-08-16 00:00:00 UTC ]
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Best-selling books about heaven are making their way to Hollywood and getting special tie-in editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-12 00:00:00 UTC ]
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Move targets growing, wealthy demographic. The post Why Boston Magazine Is Publishing a Chinese-Language Edition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-10 00:00:00 UTC ]
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Winners (Allrecipes) and losers (the newsstand) from the first half of 2015. The post Magazine Circ Drops 2.2 Percent appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-07 00:00:00 UTC ]
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Three new books from religious publishers are casting a critical eye on the economy this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
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