Scripps Acquires Digital Video Startup Newsy

Media conglomerate E.W. Scripps is expanding into the digital video game with the acquisition of Newsy, a five-year-old video news startup that produces content for Web and mobile platforms. The deal, in which Scripps is paying $35 million for the startup, is expected to close on Jan. 1. In a statement, Scripps chairman, president and CEO Rich Boehne explained, “This acquisition fits our digital strategy to run a national news brand that both enhances our local content offerings and gives us more access to the fast-growing digital news audiences and revenues on national platforms,” and noted that Scripps has plans to further develop its existing digital media businesses. Newsy, which will continue to be based in its current home of Columbia, Mo., produces more than 1,500 videos per month. In addition to selling advertising and syndication rights to its videos, Newsy has content partnerships with publishers including AOL, the Huffington Post, Mashable and MSN. It also offers mobile news apps and a website.     Continue reading at 'AdWeek'

[ AdWeek | 2013-12-10 00:00:00 UTC ]
News tagged with: #media conglomerate #mobile platforms #digital strategy #selling advertising #content partnerships #huffington post

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[ Folio Magazine | 2020-03-31 17:01:10 UTC ]
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‘Everyone feels the pain’: Major digital publishers enact pay and benefits cuts to stanch the bleeding

Several publishers have begun announcing their pay cuts and furlough plans as ad revenue continues drying up. Seeing patterns from previous recessions, former media execs explain why these cost controls are only temporary fixes. The post ‘Everyone feels the pain’: Major digital publishers enact... Continue reading at Digiday

[ Digiday | 2020-03-31 04:01:00 UTC ]
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Racing Post Launches Digital Version After Coronavirus Puts Paper on Hold

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[ Editor & Publisher | 2020-03-27 22:22:30 UTC ]
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Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

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Audible acquires audio-exclusive title on animal behaviour

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[ The Bookseller | 2020-03-27 12:27:09 UTC ]
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HCG acquires Claude at the Palace for October

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