Schnittman: in-house expertise 'unnecessary' for alternative content

Hachette Book Group USA sales and marketing chief Evan Schnittman has said publishers need to... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-08-08 00:00:00 UTC ]
News tagged with: #in-house expertise

Other Publishing stories related to: 'Schnittman: in-house expertise 'unnecessary' for alternative content'


The Library Alternative

In November, when Penguin abruptly announced it was pulling its frontlist ebooks from library lending programs, the move was widely perceived as a response to Amazon—and a warning that, whatever the outcome of this latest struggle over ebooks, libraries are poised to become collateral damage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frontlist ebooks #collateral damage


Thrive title to Hay House

Hay House has bought world English rights to a new title from How I Said Bah! To Cancer author... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hay house


Sleeper Hits From Big Houses

There may be no greater indication of how things have changed in corporate publishing than the results of an informal PW search for sleeper hits of the year from major publishers. We annually round up sleepers from indie publishers for a late summer feature, but we have not made a regular habit... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big houses #corporate publishing #major publishers #indie publishers


B-to-B Content Syndication Network NetLine Acquires 123LinkIt.com

B-to-b content syndication network NetLine Corporation acquires content monetization firm 123LinkIt.com. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Content Licensing: Making It Work for You

The term “content licensing” is an ambiguous one, especially among publishers. Some consider reprints and e-prints to be a full-fledged content licensing operation; while others leasing out logos and awards for third-party use count it as their content licensing service. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content licensing


Package print with digital to thrive, says Schnittman

Publishers should offer "enhanced hardbacks" with print and digital packaged together,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Melville House Finds Hit for the 99%

Although the staff at Melville House originally envisioned David Graeber’s new book as a short work on the economy, it just kept growing until Debt: The First 5,000 Years, a now 550-page comprehensive work on the impact of financial issues on people, was eventually published this past summer.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short work #financial issues #past summer #melville house


Random House of Canada Tests New Book Tour Model

Random House of Canada is experimenting with a different kind of book tour this fall--one that guarantees book sales from every person attending a launch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #book tour


Pace Lands 19 Honors at Custom Content Council’s Pearl Awards

The Custom Content Council received a record 638 entries for its annual award ceremony this year, and 160 guests gathered in New York City last night to celebrate the winners. Gold, silver and bronze awards were given in design, editorial and strategic initiatives in print and digital custom media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strategic initiatives


Wright’s Media And Penton Media Announce Content Licensing And Reprints Deal

Wright’s Media announced an agreement with Penton Media; this agreement gives Wright’s Media the opportunity to provide exclusive reprint and content licensing services to Penton Media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penton media


C&R to unlock the secrets of Bleak House

Written By: Graeme Neill Publication Date: Fri, 04/11/2011 - 15:11 Constable & Robinson is getting into the Dickens bicentennial spirit, publishing a novel re-examining the events of Bleak House. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bleak house


Hay House Fiction Debut Marks 25 Years

In a major departure for Hay House, the self-help and spirituality publisher is jumping into the fiction market. Its debut mystery novel, The First Rule of Ten by psychologist Gay Hendricks and screen writer Tinker Lindsay, will be published in January. Hay House has signed up 10 additional... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hay house #fiction market #debut mystery #fiction list


10 Essential Content Tools

New York - We asked them for five, and they gave us ten. At the 2011 FOLIO: Show today, Golf Digest associate editor Ashley Mayo and Summit Business Media group editorial director James Green shared some of the best content tools to manage workflow. Here’s what made the cut for social media,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york -


Seven Paid Content Myths

At the ABM Executive Forum in Chicago today, executives from all facets of the b-to-b world are on hand to discuss what's top of mind for the majority (if not the entirety) of the industry: monetizing content. Part of the discussion included lessons learned from the consumer side of the business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monetizing content


House Beautiful Uses Watermark To Gain Visitor Info, Boost Engagement

Hearst’s House Beautiful magazine is taking advantage of the newest publishing technology trend—digital watermarks—to provide expanded content options and to tap insights about readers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost engagement #taking advantage


Condé Nast Partners with HP for Print-On-Demand Content

Pilot program will allow direct-to-home printer access for some branded content. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pilot program #branded content


FBF: content not royalties are key

Written By: Bookseller Staff Publication Date: Thu, 13/10/2011 - 15:25 Authors will benefit from increased pricing on digital content, rather than by raising royalty rates, the global c.e.o. of HarperCollins has claimed. Brian Murray said authors were getting a better digital royalty than on... Continue reading at The Bookseller

[ The Bookseller | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #brian murray #40% increase #royalty rate


Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing


Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study shows


Random House promotes within sales team

Written By: Charlotte Williams Publication Date: Tue, 20/09/2011 - 14:30 Random House Group UK has made a series of promotions within its UK sales department, with changes at group level as well as at Ebury and Transworld. Deputy group sales director Ed Christie will now also be leading the... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #group level #digital books