The debut melts down striving immigrant tales, Old West mythology and madcap thrillers to produce an invaluable new alloy of American literature. Continue reading at 'The Washington Post'
[ The Washington Post | 2021-04-06 12:00:00 UTC ]
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More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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Sage has launched a transatlantic campaign with other social science bodies to raise awareness of... Continue reading at The Bookseller
[ The Bookseller | 2013-09-18 00:00:00 UTC ]
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#raise awareness
These days there's something extra revitalizing about cracking open a book. I don't just mean in a strictly geektastic, hooray–for–reading kind of way. I mean, it's actually mentally refreshing. For those of us who live online, there's no better way to wrap up a hyper–connected day of status... Continue reading at Fast Company
[ Fast Company | 2013-09-14 00:00:00 UTC ]
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#kindle paperwhite
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J.K. Rowling's world of wizardry is coming back to the big screen—but without Harry Potter.Studio Warner Bros. announced Thursday that Ms. Rowling will write the screenplay for a movie based on Fantastic Beasts and Where to Find Them, her textbook about the magical universe she created in the... Continue reading at Crains New York
[ Crains New York | 2013-09-12 00:00:00 UTC ]
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#casual vacancy
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#television adaptation
The Business, Innovation and Skills select committee has criticised the government's... Continue reading at The Bookseller
[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Livefyre, a provider of comment-hosting tools for online publishers that has been expanding into other areas of social content, has agreed to acquire Storify — a service that allows users to curate conversations from Twitter, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-09 00:00:00 UTC ]
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#online publishers
"I'll give up my printed books when you pry the last one from my cold, dead hands." That's what I tell people when they ask me what kind of e–reader I have. As a technology journalist, author, and novelist, they expect me to own the latest Kindle or be an iBooks aficionado, and most seem... Continue reading at Fast Company
[ Fast Company | 2013-08-30 00:00:00 UTC ]
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The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek
[ AdWeek | 2013-08-15 00:00:00 UTC ]
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China's Douban is experimenting with crowdsourced translations of English literature, including SF and short stories by David Mitchell. Can it help authors enter the market? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-07 00:00:00 UTC ]
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#foreign authors
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#david mitchell
J.M. Sidorova's ambitious debut novel 'The Age of Ice' spins a tale of an icy immortal ensnared in Russian history.The protagonist of J.M. Sidorova's ambitious first novel, "The Age of Ice," is conceived in extremity during the reign of the cruel and impulsive Russian Empress Ionaovna.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-02 00:00:00 UTC ]
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A little mystery by a debut writer got everyone talking on social media last month, after that unknown writer was revealed to be none other than Harry Potter author J.K. Rowling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-02 00:00:00 UTC ]
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General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn. The General Mills development... Continue reading at AdWeek
[ AdWeek | 2013-06-26 00:00:00 UTC ]
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Anthony De Rosa, social media editor for Reuters, is joining quick-hit mobile news curator Circa as Editor-in-Chief. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
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How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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#book marketers
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Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company
[ Fast Company | 2013-05-13 00:00:00 UTC ]
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Dan Brown’s Inferno, set to be released May 14 by Doubleday, was the most buzzed-about book on social media in April, according to CoverCake, a company that tracks trending topics on major social media platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-04 00:00:00 UTC ]
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Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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Why isn’t this book more famous?” asked the writer C.P. Snow about John Williams’s Stoner in 1973, eight years after it was first published by Viking Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
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Amazon continues to socialize itself. The e-commerce giant announced today that it has acquired bibliophilic social platform Goodreads. “Goodreads has helped change how we discover and discuss books and, with Kindle, Amazon has helped expand reading around the world. In addition, both Amazon... Continue reading at AdWeek
[ AdWeek | 2013-03-29 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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#brand campaigns