Salesforce is set to buy data visualization company Tableau

Salesforce.com Inc., which makes America’s dominant sales-tracking software, agreed to buy Tableau Software Inc. in an all-stock deal valued at $15.3 billion that it said will help give customers more ways to analyze data. The takeover will mark Salesforce’s largest deal to date, according to data compiled by Bloomberg. Co-Chief Executive Officers Marc Benioff and Keith Block have been chasing new markets to reach an annual revenue goal of as much as $28 billion by fiscal 2023. Benioff has helped Salesforce increase revenue at a rapid clip by acquiring more than 60 companies in 20 years. “Tableau helps people see and understand data, and Salesforce helps people engage and understand customers,” Benioff said in a statement Monday. “It’s truly the best of both worlds for our customers.” Tableau will remain headquartered in Seattle and will continue to be led by CEO Adam Selipsky, a former Amazon.com Inc. executive who has been transitioning Tableau’s software tools to cloud-based subscriptions. With Tableau, Salesforce will be able to help companies tap into data they have, make smarter decisions and boost innovation. IDC projects worldwide spending on technologies and services that enable digital transformation to reach almost $2 trillion in 2022, according to the statement. Tableau software quickly turns raw data into easily understandable dashboards and charts. The company has been broadening its product line to include data cleanup and machine learning tools,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-10 16:51:13 UTC ]
News tagged with: #product line #common stock #early trading #goldman sachs #—bloomberg news

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[ Digiday | 2015-06-01 00:00:00 UTC ]
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BEA 2015: Boudreaux’s New Eponymous Imprint Set For Early Debut

Less than a year after she moved from HarperCollins’s Ecco imprint to Little, Brown to head her own imprint, Lee Boudreaux is putting the finishing touches on her first list of eight books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Bruce Schneier on Privacy and the Data Free-for-All

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[ Wired | 2015-05-27 00:00:00 UTC ]
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[ The Bookseller | 2015-05-27 00:00:00 UTC ]
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Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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SF Launches B2B Buy Local Campaign

San Francisco's mayor challenges large companies to increase their local purchasing by at least 5% and creates SF Biz Connect to help them connect with small area businesses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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[ The Bookseller | 2015-05-20 00:00:00 UTC ]
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H&S buys Laini Taylor trio

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[ The Bookseller | 2015-05-20 00:00:00 UTC ]
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[ Fast Company | 2015-05-19 00:00:00 UTC ]
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[ The Bookseller | 2015-05-15 00:00:00 UTC ]
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[ The Bookseller | 2015-05-14 00:00:00 UTC ]
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[ The Bookseller | 2015-05-08 00:00:00 UTC ]
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[ Publishers Weekly | 2015-05-06 00:00:00 UTC ]
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[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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[ The Bookseller | 2015-05-02 00:00:00 UTC ]
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[ The Bookseller | 2015-04-29 00:00:00 UTC ]
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