Russell Brand: 'schools without libraries are a disgrace'

Russell Brand described schools without a library as a "disgrace", and said public libraries closures were driven by a "fundamentalist philosophy of profit", in an entertaining and enthusiastically received Reading Agency Lecture last night (Tuesday 25th November). The comedian and author told the audience at the Institute of Education that he had returned to visit his old school in Grays, Essex, now called the Hathaway Academy, and found that it no longer had a library. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Authors' profiles key in resurrecting fiction brands

The reputation of an author writing a continuation novel in a well-established brand series is just as important as the brand itself, publicists have told The Bookseller. Novelist Sophie Hannah added that authors who are fans of the series they are writing in can channel the original author... Continue reading at The Bookseller

[ The Bookseller | 2015-06-16 00:00:00 UTC ]
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AOL Now Has an In-House Creative Agency to Make Ads for Brands

Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house... Continue reading at Advertising Age

[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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ALA 2015: Hacking Libraries

In their modern public form, libraries continue to fill an essential role: to inform, engage, and delight people by making knowledge freely accessible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Bay Area Spotlight 2015: Bay Area Libraries Look Forward

In the Bay Area, where technology reigns, libraries are rebranding themselves as 21st-century centers of information while staying true to their roots as community centers that provide people with access to resources, programming, and services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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ALA 2015: The Battle to Save the New York Public Library

At the end of 2014, after a groundswell of media attention and public protests, New York Public Library officials abandoned a controversial renovation dubbed the Central Library Plan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday

[ Digiday | 2015-06-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsor content #premium inventory #private marketplaces #buy side #working directly


Vaizey to review Harrow library closures

Libraries minister Ed Vaizey will review the decision to close four libraries in Harrow, after being challenged on the subject in the Houses of Parliament. Vaizey has said he would review the council's plans, "as I do with every authority that seeks to close libraries". Continue reading at The Bookseller

[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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Cleeves and James on CWA Dagger Library Award

Ann Cleeves, Mark Billingham and Peter James [pictured] are among the six authors shortlisted for the CWA 2015 Dagger in the Library Award. The award, sponsored by Penguin Random House’s crime community Dead Good Books, honours an author’s complete body of work. Also shortlisted are... Continue reading at The Bookseller

[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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Libraries urged to innovate to raise money

Libraries have been urged to find a new ways of raising money – such as offering paid-for holiday clubs in the school holidays - if they want to stay afloat. A report by community organisations network Locality, funded by Arts Council England (ACE), calls for libraries to look for new ways to... Continue reading at The Bookseller

[ The Bookseller | 2015-06-05 00:00:00 UTC ]
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Vaizey keen on national library framework

Libraries minister Ed Vaizey has said he is “keen” on the idea of creating a national libraries framework, and urged senior librarians to contribute to discussions on how it can be achieved. The framework could set out guidelines on how public libraries are structured and what they offer. Continue reading at The Bookseller

[ The Bookseller | 2015-06-05 00:00:00 UTC ]
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Kensal Rise Library re-opens after five-year battle

Kensal Rise Library is set to open for the first time in five years this weekend, with a community open day. The library was closed by Brent Council in 2011 and denied permission for a community library in the space, becoming a flashpoint for library campaigners, with authors such as Alan... Continue reading at The Bookseller

[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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The Atlantic Hires Veteran Journalist to Run Its Branded Content Department

"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age

[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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Why now is the time for brands to go all-in on Pinterest

Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching... Continue reading at Digiday

[ Digiday | 2015-06-02 00:00:00 UTC ]
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BEA 2015: Straight Talk On Digital Branding

Fauzia Burke and Kristen Frantz offered an hour of genial and common sense advice about using social media to build your brand online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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BEA 2015: Second Library Buzz Panel Highlights Nonfiction

Eight publishers' representatives kept the mood light as they introduced librarians to the anticipated titles of fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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ACE puts £1.2m into creative writing in schools

Arts Council England (ACE) has launched a £1.2m fund to support creative writing in schools. Meanwhile, ACE's recently appointed chief executive Darren Henley has urged the government to cease cuts to art funding. Between October 2015 and October 2018, ACE will invest in three funding awards... Continue reading at The Bookseller

[ The Bookseller | 2015-05-29 00:00:00 UTC ]
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The Women Behind Canada's Favorite Cookbooks Pass On the Brand

Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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BEA 2015: For E-books in Libraries, Obstacles Remain

A Thursday afternoon panel was officially named "The Power of Partnerships," but as moderator Keith Michael Fiels, executive director of the American Library Association suggested, it should have been called "E-books: The Continuing Saga." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Editors Build Library Buzz

Representatives from seven publishers were greeted on Thursday by a room packed with librarians eager to hear the big books of 2015. The session was the first of two AAP Librarian Book Buzz panels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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