For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising marketplace Rubicon Project is working with publishers to create Olympic-specific advertising packages for brands ahead of the 2016 Summer games in Brazil. "It makes the Olympics more accessible to advertisers who are looking to really seize this always-on moment," John Peragine, head of video at Rubicon Project, said in an interview. "I would say this is the first time the Olympics have been able to be automated at this kind of level." The company has already signed on the USA Today Network and Condé Nast as two of the first publishers. According to Rubicon Project, the publishers coming on board collectively reach about 100 million people. This is the first time Condé Nast has targeted audiences programmatically for a specific event. Peragine said publishers who are a part of Rubicon Project's network have an opportunity to package their inventory in desirable ways for advertisers in order to make strategic buys to reach audiences in ways they couldn't with television. He said advertisers would reach an audience with a $25 CPM and reach 1 million users while focusing the message better than they can with a broadcast spot. Programmatic buys also let advertisers pivot quickly to take... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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The latest augmented and virtual reality technology will be brought to 15 libraries across the country next summer, as part of a new project to help support libraries recover from the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 11:42:41 UTC ]
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A book series from Penguin will feature leading writers on the legacy of Black figures including W.E.B. DuBois, John Hope Franklin, Toni Morrison and Stevie Wonder. Continue reading at The New York Times
[ The New York Times | 2021-10-20 13:00:14 UTC ]
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The annual Frankfurter Buchmesse gathering of the European Federation of Publishers is set for October 21 at midday. The post European Publishers Return to FEP’s ‘Rendez-Vous’ at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-19 06:19:21 UTC ]
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Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-19 04:01:00 UTC ]
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The Digiday Publishing Summit brought leaders in the world of media companies together with the platform and technology partners that work with them. Across the course of three days in Miami, in September 2021, experts and executives framed the state of publishing — identifying trends and next... Continue reading at Digiday
[ Digiday | 2021-10-19 01:00:00 UTC ]
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Piatkus has inked a deal for Screens Are Not Your Enemy from Bath Spa professor Pete Etchells. Continue reading at The Bookseller
[ The Bookseller | 2021-10-18 21:03:37 UTC ]
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Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:36:54 UTC ]
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The Prix Voltaire shortlist, honoring valor in the defense of free speech, includes publishers in Guatemala, Turkey, Lebanon, Belarus, and Gaza. The post International Publishers Association Names Prix Voltaire Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-18 09:49:11 UTC ]
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Two publishers share their experiences of greening their processes and workflows, and their thoughts on the issues that lie ahead. Continue reading at The Bookseller
[ The Bookseller | 2021-10-15 14:50:31 UTC ]
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The International Publishers Association's series of Frankfurt Week events includes programs open to the public, many both live and digital. The post Frankfurt Week Planning: International Publishers Association Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-12 17:44:11 UTC ]
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The National Centre for Writing (NCW) and British Council has announced they will award more than £50,000 to collaborative projects from UK and international literature organisations and practitioners. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 00:28:03 UTC ]
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A total of 107 publishers will be present on the 1,000 square metre International Bureau of French Publishing (BIEF) stand at the Frankfurt Book Fair, including market leaders Hachette Livre and Editis. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 11:50:34 UTC ]
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Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller
[ The Bookseller | 2021-10-10 20:11:31 UTC ]
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Independent publisher The Pound Project is running a campaign for short story "Under Orion" by illustrator Amber Fossey, better known as Zeppelinmoon. Continue reading at The Bookseller
[ The Bookseller | 2021-10-07 23:21:35 UTC ]
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The Pacific Northwest Booksellers Association convened the first in-person fall regional conference to take place since the start of the pandemic in Portland, Ore., this week, attracting 180 booksellers, 150 publishers and 50 authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-06 04:00:00 UTC ]
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The ever-consolidating U.S. trade publishing market is increasingly characterized by five dominant publishers, scores of small presses, and few midsize players. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-01 04:00:00 UTC ]
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This week's Media Briefing recaps what was said when publishing executives came together behind closed doors at this week's Digiday Publishing Summit. The post Media Briefing: What publishers had to say at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-30 04:01:00 UTC ]
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Educational publishers Macmillan Learning, Cengage Group, Elsevier, McGraw Hill and Pearson have obtained a preliminary injunction against 60 websites that sell illegal, unlicensed copies of e-books. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 14:17:26 UTC ]
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The injunction is the fourth successful action in two years for the group, known as the Educational Publishers Enforcement Group, which consists of Cengage, Elsevier, Macmillan Learning, McGraw Hill and Pearson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-28 04:00:00 UTC ]
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