Rodale Makes Digital Hire

Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of October's shakeup. Former Barnes & Noble GM Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria Rodale created in a reorg at her family’s company. This is the first big hire in some time at Rodale, parent of such brands as Prevention and Men's Health, which has seen an exodus of executives since Maria Rodale took charge of the company two years ago. The latest to leave was its top salesperson, Mary Murcko. Astarita helped launch Barnes & Noble's Nook e-reader, which has become a promising distribution platform for magazines, especially those geared toward women. Astarita is expected to be involved in the launch of major e-commerce initiatives in the coming year. Reporting to him will be Steve Madden, vp of digital product development, and Valerie Wasserman, vp of strategic alliances and brand development. Astarita starts Jan. 3 and will report to Maria Rodale. Continue reading at 'AdWeek'

[ AdWeek | 2011-12-19 00:00:00 UTC ]
News tagged with: #brand development #nook e-reader #coming year #steve madden #strategic alliances

Other Publishing stories related to: 'Rodale Makes Digital Hire'


Aquafadas Takes Off With New Digital Publishing System Release Version 3.0

Montpellier, France -- July 11, 2013 -- Aquafadas, innovative developer of digital publishing solutions, today announced the release of the Aquafadas Digital Publishing System 3.0, providing an even easier way to publish digital content acr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #today announced


New York Times to launch digital magazine

Building on the success of its Pulitzer Prize winning interactive article "Snow Fall," the New York Times will launch what it's calling "an immersive digital magazine experience."Sam Sifton, the former Times food critic-turned national editor, will lead the project. At the same time, he will... Continue reading at Crains New York

[ Crains New York | 2013-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #previous week #mobile devices #early stages #digital offerings


Digital marketing unravelled

Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller

[ The Bookseller | 2013-07-12 00:00:00 UTC ]
More news stories like this |


PC World magazine ends print version -- will focus on digital

Print media is dying; some may argue it is already dead. With the launch of the iPad and the current industry trend of tablet media consumption, consumers don’t want to clutter their homes with stacks of paper magazines and newspapers. Not to mention, there is the trend of "going green" which is... Continue reading at Betanews

[ Betanews | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editions #print media


Omnipress Launches New Digital Publishing Platform Using Atex Web CMS Technology

Melbourne, FL – Atex, a leading supplier of Content Management, Advertising and Audience workflow solutions (www.atex.com), is pleased to announce that Omnipress, provider of educational content solutions for associations, has released its ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content management


Perform hires Martyn Jones as its global brand sponsorship director

Perform has hired Martyn Jones, the former publishing director for Stuff and FourFourTwo, as its global brand sponsorship director as part of the company's expansion. Continue reading at Media Week

[ Media Week | 2013-07-05 00:00:00 UTC ]
More news stories like this |


How Digital Publishers Can Impress Media Buyers

Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #digital publishers #direct buys #cash cow


Genre Fiction and Digital Publishing: A Marriage Made in Heaven

The continuing growth of digital publishing has put even more energy into the flourishing genres of SF, fantasy, mystery and romance publishing, says Wired. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #genre fiction #digital publishing #marriage made #continuing growth #romance publishing


Fairfax Launches Digital Subscriptions for The Sydney Morning Heald and The Age

  July 2, 2013: A new era in Australian publishing begins today as Fairfax Media launches digital subscriptions for The Sydney Morning Herald and The Age websites and m-sites, and for its SMH and Age tablet apps.   Digital subscriptions ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscriptions


NBCUniversal Taps Lion Forge Comics to Develop Digital Comic Books Based on Beloved 80s TV Shows

NBCUniversal, one of the world’s premier media and entertainment companies, has partnered with digital publisher Lion Forge Comics to develop licensed comic books based on popular TV shows from the 1980s and 90s. Under the agreement license ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment companies


Execs Debate Role of Digital Apps, E-books at Licensing Expo

Publishers, intellectual property owners, app and game developers, and other licensing executives are wrestling with how to monetize digital content and distribution, as well as how to use digital media to spur purchases of licensed books and products, synergize physical and digital to sell more... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #licensing expo #game developers #licensed books


Making Books Better with WeJITs

Developed by Democrasoft, a software developer specializing in collaboration and engagement, a WeJIT is “a way to make books better by embedding interactivity that allows readers to connect and collaborate in a customized online social experience that is engaging and fun,” Democrasoft CEO... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making books #make books #phone interview


These Digital Publishers Aren't Freaking Out Over Mozilla's Move

Mozilla was thrust back into the spotlight last week when the tech company again made clear it intends to block third-party cookies on Firefox. This week the Interactve Advertising Bureau fired back with another angry missive. But how are digital publishers taking the news? Doug Weaver, CEO of... Continue reading at AdWeek

[ AdWeek | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad buys #good measure #ve watched


No Surprise: Student-Age Digital Natives Still Like Libraries, Print

A new Pew report takes a look at how 16-29 year olds view print books and libraries versus ebooks and digital offerings. Print is still the favorite among younger Americans. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings


Hachette UK's digital sales '£50m in 2012'

Hachette UK's digital sales were £50m in 2012, its chief executive Tim Hely Hutchinson... Continue reading at The Bookseller

[ The Bookseller | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #digital sales


Culturally Hip Korea Blames Digital Devices for Decline in Reading

A visit to the Seoul Book Fair reveals publishers are still wary of ebooks and blame smart devices for the decline in reading, even as Korean culture has become hip abroad. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-24 00:00:00 UTC ]
More news stories like this |


Creating A Digital Library A Bookless Students

This Kickstarter tries to answer the question of why--in a world of digital media--kids in the developing world don’t have access to books. When Rebecca McDonald moved to Haiti after the 2010 earthquake, she wasn’t a career humanitarian. Her most recent job was overseeing construction... Continue reading at Fast Company

[ Fast Company | 2013-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital library #public works


Lutherville company makes Stan Lee cologne

JADS International creates scent for comic book iconCreate a fragrance that smells heroic with a touch of villainy — that's what Andrew Levine's Lutherville company set out to do. Continue reading at Baltimore Sun

[ Baltimore Sun | 2013-06-18 00:00:00 UTC ]
More news stories like this |


Joshua Tallent of Ebook Architects on the State of Digital Publishing

Joshua Tallent, well-known ebook expert and founder of Ebook Architects, shares his views on current issues in digital publishing and ebook development. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joshua tallent #ebook architects #digital publishing


Philip Pullman Calls for UK Authors to Be Paid for Digital Library Loans

In the UK, authors are paid by the government when their physical books are borrowed (around 6p per loan), but digital titles are not yet a part of that agreement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk authors #physical books #digital titles