Rodale Makes Digital Hire

Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of October's shakeup. Former Barnes & Noble GM Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria Rodale created in a reorg at her family’s company. This is the first big hire in some time at Rodale, parent of such brands as Prevention and Men's Health, which has seen an exodus of executives since Maria Rodale took charge of the company two years ago. The latest to leave was its top salesperson, Mary Murcko. Astarita helped launch Barnes & Noble's Nook e-reader, which has become a promising distribution platform for magazines, especially those geared toward women. Astarita is expected to be involved in the launch of major e-commerce initiatives in the coming year. Reporting to him will be Steve Madden, vp of digital product development, and Valerie Wasserman, vp of strategic alliances and brand development. Astarita starts Jan. 3 and will report to Maria Rodale. Continue reading at 'AdWeek'

[ AdWeek | 2011-12-19 00:00:00 UTC ]
News tagged with: #brand development #nook e-reader #coming year #steve madden #strategic alliances

Other Publishing stories related to: 'Rodale Makes Digital Hire'


Frankfurt Book Fair 2013: The Digital Spotlight

Read the complete Frankfurt Book Fair 2013 Digital Spotlight in this Scribd reader Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scribd reader


Brazil at the Digital Tipping Point

In 2012, global ebook retailers descended on Brazil. This year, the big story is about education and the shift to digital books in schools. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big story #digital books


In the Digital Publishing Era, Content Trumps Platform

The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Does Reading Literary Fiction Makes You a Better Person?

A new study finds that reading literary fiction “leads people to perform better on tests that measure empathy, social perception and emotional intelligence." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study finds #social perception #emotional intelligence


National Book Awards hopes to make a splash on 'Morning Joe'

The National Book Awards in recent years has been working to raise its profile and increase books' cultural impact. Now it's taking another step toward extending its reach. The National Book Foundation, which administers the prizes, will announce Monday that the 2013 awards ceremony and benefit... Continue reading at Crains New York

[ Crains New York | 2013-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marriott marquis #held nov #john lithgow #public eye #sales boost #louise erdrich #hardcover sales #nielsen bookscan


Frankfurt Book Fair 2013: Working the Digital Content Space

Uncertainty is one big obstacle holding publishers back from outsourcing their distribution, observes CEO Gareth Cuddy of ePubDirect. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
More news stories like this |


Frankfurt Book Fair 2013: CONTEC Makes Its Debut

In March of this year, following a wonderful day of programming at TOC Bologna, I sat at dinner with a few of our speakers from the day—my friend and CONTEC Frankfurt speaker Paul Rhodes included—and the conversations at that table were simply absorbing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toc bologna


Star Tribune Announces New Initiative for Real-Time Management of Digital Advertising Campaigns

As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #star tribune


Paper now making Books in most obvious business move ever

Paper making a Book? That would follow logic. But the Paper we're referring to here is actually an iPad sketchbook app and the book? Why, that'd be a product of Moleskine. An update released today to Paper's popular app adds a new 'Make a Book' service which allows users to self-publish their... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making books #physical books #end result


Scribd, HarperCollins deal casts long digital shadow

Whether publishers want it or not, the Netflix model is coming to the book business.The San Francisco startup Scribd, best known as a site for posting PDFs of documents, announced Tuesday it is launching a multi-platform digital book subscription service that will provide access to a wide range... Continue reading at Crains New York

[ Crains New York | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agent #message directly #forrester research #attractive option


Troy Young Is Reinventing Hearst Digital With a Wrecking Ball

Unlike his buttoned-up peers in the executive suite at Hearst, Troy Young doesn't keep an office, nor does he wear designer suits to work. Rumors have even spread that he insisted on a contract provision saying he didn't need to wear a necktie. He says there's nothing about ties in the contract... Continue reading at Advertising Age

[ Advertising Age | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive suite #editorial mission #online properties


Will the Digital Era Produce as Influential a Book Critic?

Marcel Reich-Ranicki was a living embodiment of so much of 20th century German intellectual life. Will the internet era ever produce as influential a critic? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book critic #living embodiment #internet era


TD Bank Makes Children’s Literacy a Priority: Focus on Canada 2013

Each year in October, TD Bank Group adds glamour to the Canadian children’s literature scene, sponsoring the TD Canadian Children’s Literature Awards gala in Toronto and a parallel event in Montreal for literature in French, including the premiere prizes of C$30,000 for the most distinguished... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian children


YouTube Executive Heads to Digital Distributor OverDrive

Lee Milstein, who had been heading up YouTube's efforts to link up with news organizations, has left to become chief strategy officer at OverDrive, a company that distributes digital books to libraries. Cleveland-based OverDrive, which handles the Kindle Lending Library program for Amazon, plans... Continue reading at AllThingsD

[ AllThingsD | 2013-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news organizations #business development


Why Even the Worst Bloggers Are Making Us Smarter

We write the equivalent of 520 million books every day on social media and email. The fact that so many of us are writing ? sharing our ideas, good and bad ? has changed the way we think. Just as we now live in public, so do we think in public.     Continue reading at Wired

[ Wired | 2013-09-17 00:00:00 UTC ]
More news stories like this |


Audiosocket’s Easy Listening Solution for Digital Music Rights

Music licensing on YouTube was thrust into the spotlight last month after the National Music Publishers Association filed a lawsuit against YouTube content network FullScreen over copyright infringement. As Brandon Martinez, co-founder/CEO of the digital music-focused INDMUSIC put it so... Continue reading at AdWeek

[ AdWeek | 2013-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #rights holders


Going Small to Make it Big

Talk to a passionate independent publisher and they'll soon have you convinced that strong independent presses are the ideal homes for many authors and their books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-13 00:00:00 UTC ]
More news stories like this |


Shane Salerno's Nine–Year Odyssey to Make "Salinger"

When Shane Salerno set out to make a film about Catcher in the Rye author J.D. Salinger, his plan was to spend $300,000 and six months shooting. "I thought it would be easy," he said, "We would just go out, shoot, and be done." But today, $2 million dollars, nine years, and hundreds of hours of... Continue reading at Fast Company

[ Fast Company | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stopped publishing #private life


Ruth Ozeki and Jhumpa Lahiri make Man Booker shortlist

Newcomers, familiar faces and books that haven't yet debuted in America have all made the 2013 Man Booker Prize shortlist. Ruth Ozeki and Jhumpa Lahiri are both finalists for the $58,000 prize.Newcomers, familiar faces and books that haven't yet debuted in America have all made the 2013 Man... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ruth ozeki #familiar faces #jhumpa lahiri


Blackwell's to open digital development office

Blackwell’s is setting up a new digital development office with nine new members of staff.... Continue reading at The Bookseller

[ The Bookseller | 2013-09-09 00:00:00 UTC ]
More news stories like this |