RH starts online consumer insight panel

Random House Group has launched its first online consumer insight panel, Bookmarks. The online... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-06-07 00:00:00 UTC ]

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"Promo Pages" On the Rise in Consumer Magazines

The number of "promo pages"-advertorial and other pages labeled as advertising or promotion but produced to resemble editorial and often carrying tags such as "Must-haves" and "Essentials"-grew 9 percent in MPA member magazines in 2010, according to ad tracker MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer magazines


Bonnier Looks Inside the Minds of App Consumers

As the April 4 launch of Moving Media+ draws nearer, Bonnier Publishing is perfecting the tablet experience for industry personnel and audiences through comprehensive research that Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing


"Upbeat" start to Bologna Book Fair

Written By: Benedicte Page Publication Date: Tue, 29/03/2011 - 08:51 Busy schedules and a strong presence from US publishers in an "upbeat" mood were reported on the first day of the Bologna Book Fair. Hodder Children's Books publishing director Anne McNeil said the fair was busier than it had... Continue reading at The Bookseller

[ The Bookseller | 2011-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong presence #hodder children #devastating earthquake


Recommendation and review 'less important' for online shoppers

Written By: Lisa Campbell Publication Date: Tue, 15/03/2011 - 09:58 Price and range have been highlighted as the most important factors in buying habits of online book buyers, with recommendation and review less crucial. In a survey of 91,500 customers worldwide on the Book Depository's... Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important factors #online shoppers #buying habits #book depository


Amazon has '80% online share', claims new survey

Written By: Lisa Campbell Publication Date: Wed, 09/03/2011 - 09:48 Ten times as many people shop at Amazon than online at Waterstone's, a survey has revealed, while more than half of respondents bought books online. The research, carried out by the Institute of Direct Marketing,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct marketing #digital marketing #boosting sales


BBS to begin online auction of non-book stock

Written By: Lisa Campbell Publication Date: Thu, 03/03/2011 - 05:36 The administrators of British Bookshops and Stationers will begin an online auction of non-book stock, including forklift trucks and office equipment, on Tuesday (8th March). Interested parties will be invited to view the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british bookshops #online auction #interested parties #book stock


Cutting Out Middleman to Sell Small Ads Online

Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times

[ The New York Times | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #web sites


Gardners to launch consumer website

Written By: Lisa Campbell Publication Date: Tue, 15/02/2011 - 09:57 read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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'PW' to Host Truth in Nonfiction Panel

PW will host its first breakfast panel of the year February 22 in New York City, titled Truth in Nonfiction: What Is the Publisher’s Responsibility? The panel will address the fact that over the years, there have been many nonfiction books that have proved to be partly or wholly fabricated. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction books


Consumer Magazine Circulation Falls 1.2 Percent In Second Half 2010

Consumer magazines slowed their general circulation skid, with total paid and verified circ dropping 1.2 percent for the second half of 2010 (compared to a 2.3 percent drop in the first half of the year), according to preliminary figures reported in the Audit Bureau of Circulations' most recent... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audit bureau


Penton Launches Online Auction Business

For many publishers, "e-commerce" means dabbling in sales of intellectual property, such as work plans (August Home Publishing, Hanley Wood). Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #intellectual property #hanley wood


Media Decoder: TED Starts an E-Books Line

TED, known for exclusive events and online videos of speeches by celebrities like Al Gore, Bono and Malcolm Gladwell, plans to publish its own short ebooks, beginning with three that went on sale Wednesday. Continue reading at The New York Times

[ The New York Times | 2011-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #online videos #al gore #malcolm gladwell #short ebooks


Pearson moves into online tutoring

Sanchia Berg reports on the publishing company Pearson who have bought a majority stake in an Indian online tutoring company Tutorvista Continue reading at BBC News

[ BBC News | 2011-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #majority stake