Recommendation and review 'less important' for online shoppers

Written By: Lisa Campbell Publication Date: Tue, 15/03/2011 - 09:58 Price and range have been highlighted as the most important factors in buying habits of online book buyers, with recommendation and review less crucial. In a survey of 91,500 customers worldwide on the Book Depository's website, the retailer found price was critical with 63.1% of customers deeming it very important. Range was the next factor identified with 51.5% regarding it as "very important". However, review (6.2% deemed it very important) and recommendation (6.6%) were seen as less important factors among shoppers. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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