Computers may soon know you better than your spouse

How good are you at sizing someone up? Perhaps not as good as a computer, according to researchers at the University of Cambridge and Stanford University.By analyzing someone’s likes on Facebook, statistical modeling software could characterize a person’s basic personality with an accuracy rivaling that of a spouse or close family member, according to the researchers.Analyzing such digital footprints could help computer programs to interact with people in more meaningful ways, according to the scientists, whose findings were published Monday in the Proceedings of the National Academy of Sciences.Although big data systems already help to analyze human behavior, particularly around buying habits, today’s statistical modeling techniques tend to be very narrow in scope. “It is difficult to find the meaning behind these predictions,” said Michal Kosinski, a Stanford researcher and co-author of the study.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2015-01-13 00:00:00 UTC ]
News tagged with: #meaningful ways #published monday #national academy #buying habits

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