Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse, as seen in recent data from Digiday+ Research. Continue reading at 'Digiday'

[ Digiday | 2024-05-30 04:01:00 UTC ]
News tagged with: #research briefing #publisher events #publisher-hosted events #yorker refocused #newsletter strategy #recent data #digiday+ research #digital media

Other Publishing stories related to: 'Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities'

PTC Influencer Marketing Breakfast: Meet our Panelists

The first PubTech Connect Breakfast Panel will cover a topic that is changing book marketing. Meet our moderator and several of our esteemed panelists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
More news stories like this |

In rude health: the publishing partnership that has paid dividends

Kirty Topiwala, publisher at the Wellcome Collection, reveals how the not-for-profit organisation’s evolving partnership with Profile Books has breathed new life into the museum's publishing output. Continue reading at The Bookseller

[ The Bookseller | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rude health #publishing partnership #paid dividends #wellcome collection

Canadian Publishing 2018: Simon Fraser Finds Partnership in Practice

Simon Fraser University’s publishing program strengthens publishing with collaboration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
More news stories like this |

Scientific publishing is a rip-off. We fund the research – it should be free | George Monbiot

Those who take on the global industry that traps research behind paywalls are heroes, not thievesNever underestimate the power of one determined person. What Carole Cadwalladr has done to Facebook and big data, and Edward Snowden has done to the state security complex, Alexandra Elbakyan has... Continue reading at The Guardian

[ The Guardian | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexandra elbakyan #modern era #academic publishing #significant developments #technical term

Digiday Research: European publishers use distributed video for audience generation over revenue

Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #revenue appeared #european publishers #social platforms

New Partnership Announced To Publish Chronicle’s Children’s Books in China

The US-based Chronicle Books has introduced a new partnership with Trustbridge Global Media to translate, publish and distribute up to 20 children's titles into Chinese in the first year. The post New Partnership Announced To Publish Chronicle’s Children’s Books in China appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china appeared

Russian Independent Booksellers and Publishers Say Big Players’ Partnerships Hurt Business

Small publishers in Russia see a book market unfairly dominated by large publishing groups and their control over the country's major bookselling chains. The post Russian Independent Booksellers and Publishers Say Big Players’ Partnerships Hurt Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #big players

Digiday Research: European publishers bet on their own properties for video

Fifty-six percent of European publishers say the core focus of their video distribution strategy is their owned sites compared to 34 percent who focus on social platforms. The post Digiday Research: European publishers bet on their own properties for video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #core focus #video appeared #european publishers #social platforms

As Publishers Build Experiential Events, Bustle Digital Group’s Newest Acquisition Will Help It Compete

Bustle Digital Group acquired Flavorpill Media Inc. to build out the company's experiential programming, Bustle said. Additional terms of the acquisition, which is effective immediately, were not made public. Flavorpill Media Inc. is an online publisher and experiential brand that launched in... Continue reading at AdWeek

[ AdWeek | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately #made public #online publisher

News publishers are using their brands to carve out space on TV screens

Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #tv screens #buzzfeed news #vox media

Argentine-Mexican Partnership Looks To Facilitate More Latin American Digital Publishing

Mexican ebook conversion and distribution provider Ink-It and Argentine e-commerce platform Publica.la have partnered to enable direct sales of digital content. The post Argentine-Mexican Partnership Looks To Facilitate More Latin American Digital Publishing appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content

Orion to publish Italian tale of love and war inspired by true events

Orion is publishing a story of love, war, family and betrayal, based on the true story of a little-known massacre in Civitella, Italy during the Second World War.   Continue reading at The Bookseller

[ The Bookseller | 2018-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thetrue story #world war #true events

Publisher Perilous Worlds Created To Advance Sci-Fi and Fantasy Brands With Books

Intended 'to expand the boundaries of well-known series,' a new publishing company called Perilous Worlds heads for Frankfurter Buchmesse with game-designing authors on tap and some high-visibility fantasy brands to work with. The post Publisher Perilous Worlds Created To Advance Sci-Fi and... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books appeared #frankfurter buchmesse

Digiday Research: Where European publishers get their video revenues

European publishers primarily get their video revenues from their owned sites. The post Digiday Research: Where European publishers get their video revenues appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers #owned sites

Digiday Research: European publishers’ top video platforms

European publishers rated their owned-sites, YouTube, and Facebook as the best platforms for video distribution and monetization. The post Digiday Research: European publishers’ top video platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers #video distribution

Publishers' scope leads to unequal author partnerships

Literary agent and president of the Association of Authors’ Agents Lizzy Kremer comments on the ALCS survey on author earnings. Continue reading at The Bookseller

[ The Bookseller | 2018-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agent #author earnings

How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct-to-consumer brands #facebook ads #commerce-focused publishers

Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much

Publishers said Facebook is the hardest social platform to monetize, and Snapchat is the hardest in terms of video distribution. The post Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video distribution #digiday research

Publishers use Cannes Lions to reassert their influence

European publishers remain determined to make alliances work to compete with Facebook and Google for ad revenue. The post Publishers use Cannes Lions to reassert their influence appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #influence appeared #cannes lions #ad revenue

Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies

[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach audiences #increase revenue