Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse, as seen in recent data from Digiday+ Research. Continue reading at 'Digiday'

[ Digiday | 2024-05-30 04:01:00 UTC ]
News tagged with: #research briefing #publisher events #publisher-hosted events #yorker refocused #newsletter strategy #recent data #digiday+ research #digital media

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Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last

Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-20 00:00:00 UTC ]
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Facebook Watch has a new program to fund publisher shows starring influencers

Facebook wants to connect publishers and other studio production partners with influencers to make new shows for Facebook Watch. The post Facebook Watch has a new program to fund publisher shows starring influencers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-14 00:00:00 UTC ]
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Indonesia LBF Market Focus offers £5k cultural grants

The National Organising Committee for Indonesia as Market Focus Country at the 2019 London Book Fair is offering grants of up to £5,000 to organisations in the UK for the purpose of staging activities or events that increase public knowledge of Indonesia via the creative sector. Continue reading at The Bookseller

[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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Facebook finally lets brands and publishers into Groups

Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age

[ Advertising Age | 2019-02-08 00:00:00 UTC ]
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How publishers use influencers to grow commerce businesses

Publishers including Complex and Rooster Teeth are using influencers to attract audiences that can leverage infrastructure publishers have already built. The post How publishers use influencers to grow commerce businesses appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-24 00:00:00 UTC ]
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Denmark’s LEGO Publishing Has Licensing Partnership With Chronicle Books

Expected to go to market in spring 2020, the new LEGO-based content from Chronicle Books is to include seven new LEGO titles and multiple formats. The post Denmark’s LEGO Publishing Has Licensing Partnership With Chronicle Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-13 00:00:00 UTC ]
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LEGO and Chronicle Books Build Publishing Partnership

Chronicle Books is launching a new series of books in partnership with the LEGO Group starting in 2020. The books, aimed at adult fans of the toys, will include gift books, puzzles and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-11 00:00:00 UTC ]
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Microcosm Offers ‘A People’s Guide to Publishing’

When a young intern at Microcosm Publishing asked its founder what she should read to complete her publishing education, he was stumped. Then he wrote the book she needed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
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Digiday Research: YouTube is the easiest platform for European publishers to monetize

European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook. The post Digiday Research: YouTube is the easiest platform for European publishers to monetize appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-21 00:00:00 UTC ]
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Continued audio growth for big publishers as new players enter market

Audiobook sales are continuing to rocket, with a number of the biggest publishers in the space confirming they are still experiencing “strong double-digit growth” year on year. Continue reading at The Bookseller

[ The Bookseller | 2018-11-17 00:00:00 UTC ]
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New research highlights UK academic publishing’s ‘integral role’ in innovation

New research has highlighted the “integral role” UK academic publishing plays in facilitating innovation.  Continue reading at The Bookseller

[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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Digiday Research: Which platforms publishers say monetize best

Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest. The post Digiday Research: Which platforms publishers say monetize best appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-14 00:00:00 UTC ]
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Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers

GDPR hasn't derailed programmatic advertising, but 32 percent of publishing executives said it has negatively impacted their programmatic revenues. The post Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-07 00:00:00 UTC ]
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New Bath & Bristol Small Publishers’ event makes 'south west nexus'

The inaugural Bath and Bristol Small Publishers’ Gathering will take place this weekend featuring 28 presses, as the independents "break free of London’s gravitational pull". Continue reading at The Bookseller

[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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Facebook’s and Google’s subscription tools offer publishers modest improvements

The subscription lift has been modest, and the tools can be cumbersome to implement, limiting their impact, publishers say. The post Facebook’s and Google’s subscription tools offer publishers modest improvements appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-26 00:00:00 UTC ]
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PTC Influencer Marketing Breakfast: Sharing Valuable Experience

The first PubTechConnect Breakfast Panel will bring together leaders and innovators in book marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-23 00:00:00 UTC ]
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HarperCollins to Host Second New to Publishing Networking Event

HarperCollins has opened applications for its second “New to Publishing Information Session and Networking Event,” which aims to attract people outside of publishing's usual orbit to the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-17 00:00:00 UTC ]
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Digiday Research: Publishers rely on Facebook for paid content distribution

A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms. The post Digiday Research: Publishers rely on Facebook for paid content distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-17 00:00:00 UTC ]
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These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek

[ AdWeek | 2018-10-15 00:00:00 UTC ]
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PTC Influencer Marketing Breakfast: Meet our Panelists

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[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
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