Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse, as seen in recent data from Digiday+ Research. Continue reading at 'Digiday'

[ Digiday | 2024-05-30 04:01:00 UTC ]
News tagged with: #research briefing #publisher events #publisher-hosted events #yorker refocused #newsletter strategy #recent data #digiday+ research #digital media

Other Publishing stories related to: 'Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities'


Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #authors guild #book publishing


US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market

American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
More news stories like this | News stories tagged with: #booksellers call #book market


Chelsea Green Publishing outlines its plan for UK market expansion

Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 22:38:39 UTC ]
More news stories like this | News stories tagged with: #hit hard #economic impact #non-fiction books #sustainable living


IPG to offer Skills Hub to Singapore publishers

The IPG is to provide members of the Singapore Book Publishers Association with the use of the Skills Hub, as part of a new licensing agreement.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 17:07:54 UTC ]
More news stories like this | News stories tagged with: #skills hub #licensing agreement #publishers association


Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
More news stories like this | News stories tagged with: #key elements #good job #holy grail


Laurence King Publishing offers Woolf essay early to bookshops

Laurence King Publishing is branching out with the first standalone volume of Virginia Woolf’s essay How Should One Read a Book? featuring a new introduction and afterword by author Sheila Heti. Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 10:27:44 UTC ]
More news stories like this | News stories tagged with: #virginia woolf


Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with: #marketing spend #vox media #ad dollars #public interest #entire industry #digital content #hearst #digital media


Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #news organizations #print media


Little Tiger to publish key worker tribute for Independent Bookshop Week

Little Tiger is to publish a picture book celebrating the work of key workers, to raise money for the NHS during Independent Bookshop week. Continue reading at The Bookseller

[ The Bookseller | 2020-05-26 01:38:15 UTC ]
More news stories like this | News stories tagged with: #key workers #raise money #picture book #independent bookshop


Hot Key to publish standalone addition to Black's Folk of Air series

Hot Key Books, an imprint of Bonnier Books UK, will publish How the King of Elfhame Learned to Hate Stories by Holly Black, a standalone book from the same universe as her Folk of Air children's series. Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 06:55:08 UTC ]
More news stories like this | News stories tagged with: #holly black #hot key #standalone book #bonnier


Bologna names Best Children's Publishers of the Year, as event moves online

The winners of the Bologna Prize for the Best Children's Publishers of the Year have been revealed as an online edition of the 57th Bologna Children's Book Fair (BCBF) launches, with Italian publisher Camelozampa named the winner in the Europe category. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 09:16:49 UTC ]
More news stories like this | News stories tagged with: #bologna prize #online edition #children's book


Hot Key Books to publish 'personal' new novel from Arvin Ahmadi

Bonnier Books UK's Hot Key imprint is to publish How It All Blew Up, Arvin Ahmadi's third YA novel.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-05 23:22:32 UTC ]
More news stories like this | News stories tagged with: #bonnier


Emerald Publishing launches £20,000 fund to make coronavirus research available

Emerald Publishing has launched a £20,000 fund to cover article processing charges, supporting social scientists in making their research on health emergencies such as coronavirus rapidly available.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-16 15:58:43 UTC ]
More news stories like this | News stories tagged with: #emerald publishing


Coronavirus: International Publishers Make COVID-19 Research Content Freely Available

Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
More news stories like this | News stories tagged with: #post coronavirus #scholarly publishers #publishers make


Coronavirus: Quick Publishing Events Updates – March 12

Following the cancellation of the 57th annual Bologna Children's Book Fair, we see other world events struggling with their own paths forward–including now France's Cannes Film Festival. The post Coronavirus: Quick Publishing Events Updates – March 12 appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-12 11:06:53 UTC ]
More news stories like this | News stories tagged with: #post coronavirus #book fair #children's book


Bologna Cancels: Plus More Quick Coronavirus Publishing Event Updates – March 11

Having rescheduled initially to May, the world's most influential children's book trade show now has had to cancel. This and other news is in today's COVID-19 updates. Your event news is welcome. The post Bologna Cancels: Plus More Quick Coronavirus Publishing Event Updates – March 11 appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-11 13:38:47 UTC ]
More news stories like this | News stories tagged with: #covid-19 updates #children's book


International Publishers Association Events at the 2020 London Book Fair

The Geneva-based International Publishers Association is engaged in several presentations at London Book Fair in March, with emphasis on issues of diversity, copyright, and the freedom to publish. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Paying the Price’ s publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-20 11:30:30 UTC ]
More news stories like this | News stories tagged with: #porter anderson #london book fair #publishers association


Digiday Research Report: Half of publishing industry workers are concerned with job security

There are a multitude of effects the changes in publishing have had on the industry -- but less well understood are what it has meant for the people working in the industry. We surveyed over 200 publishing employees in business and revenue roles to understand how work culture, mental health, the... Continue reading at Digiday

[ Digiday | 2020-01-07 05:01:49 UTC ]
More news stories like this | News stories tagged with: #digiday research #people working #mental health #survey respondents #publishing industry


‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
More news stories like this | News stories tagged with: #magazine publishing


Publishers vow new checks on China surveillance research

Springer Nature and Wiley have said they will re-evaluate papers they have previously published on ethnic minority groups in China, after concerns were raised in an article published this week by the journal Nature, as well as by the New York Times. Continue reading at The Bookseller

[ The Bookseller | 2019-12-05 08:09:25 UTC ]
More news stories like this | News stories tagged with: #previously published #article published #springer nature