Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse, as seen in recent data from Digiday+ Research. Continue reading at 'Digiday'

[ Digiday | 2024-05-30 04:01:00 UTC ]
News tagged with: #research briefing #publisher events #publisher-hosted events #yorker refocused #newsletter strategy #recent data #digiday+ research #digital media

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Media Briefing: What to expect from the Digiday Publishing Summit

This week's Media Briefing previews the upcoming Digiday Publishing Summit, which kicks off on Sept. 27 and will feature speakers from media companies including The Washington Post, BDG, Group Nine Media and Essence. The post Media Briefing: What to expect from the Digiday Publishing Summit... Continue reading at Digiday

[ Digiday | 2021-09-23 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #feature speakers #publishing summit

HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
More news stories like this | News stories tagged with: #harpercollins ireland #harpercollins

PMJ to publish Marian Keyes' sequel to Rachel’s Holiday

Michael Joseph will publish Marian Keyes' sequel to Rachel's Holiday next year, revisiting one of the author's most loved characters almost 25 years on. Continue reading at The Bookseller

[ The Bookseller | 2021-08-16 16:55:36 UTC ]
More news stories like this | News stories tagged with: #michael joseph

HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Bologna Today: AIE and Aldus Call for Publishing Research Coherence

The Italian Publishers Association and the Aldus Up network have studied how European markets survey their reading patterns and translations. The post Bologna Today: AIE and Aldus Call for Publishing Research Coherence appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-16 16:20:53 UTC ]
More news stories like this | News stories tagged with: #publishers association

Pan Mac and bks Agency host free demystifying publishing event

Pan Macmillan and The bks Agency are running a free online event all week to demystify publishing for those curious about entering the industry. Continue reading at The Bookseller

[ The Bookseller | 2021-06-09 19:06:54 UTC ]
More news stories like this | News stories tagged with: #pan mac #bks agency #demystify publishing #pan macmillan

Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales spike #male readers #year long

Want a best-selling book or hit movie? You need this 1 key ingredient, says research

Blockbuster projects share one common trait. Do you dream of opening that blockbuster restaurant, writing a New York Times best-selling book, or releasing a chart-topping album? A new study out of Northwestern University suggests a pivotal ingredient.Read Full Story Continue reading at Fast Company

[ Fast Company | 2021-04-09 16:21:42 UTC ]
More news stories like this | News stories tagged with: #hit movie #best-selling book

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers

Springboard: trade bodies, agencies and publishers line up virtual events to plug book fair gap

With the London and Bologna book fairs rescheduled in an attempt to host a physical event, a number of companies have sought to create their own virtual ‘fairs’ to enable rights-trading and connect authors and readers. Continue reading at The Bookseller

[ The Bookseller | 2021-03-06 02:57:17 UTC ]
More news stories like this | News stories tagged with: #trade bodies #virtual events #physical event #bologna book #book fair

Publishing’s Specialized Digital Events: Piling Up Higher and ‘Heyer’

The list of rights and licensing events grows as March without London Book Fair approaches. And Regency romance has its day online. The post Publishing’s Specialized Digital Events: Piling Up Higher and ‘Heyer’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-24 16:13:02 UTC ]
More news stories like this | News stories tagged with: #post publishing #regency romance #london book fair

Amazon Publishing in Talks to Offer E-books to Public Libraries

The potential deal would be a breakthrough moment in the library e-book market as Amazon currently does not make its digital content available to libraries. It would also be a major coup for the Digital Public Library of America's upstart e-book platform and its SimplyE library reading app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #public libraries #potential deal #digital content #e-book

Kyle to publish 'manual for modern parenting' by influencer Shearsmith

Kyle Books, part of the Octopus Publishing Group, will publish Mummin’ It by "Toby and Roo" blogger Harriet Shearsmith in April 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 00:03:00 UTC ]
More news stories like this | News stories tagged with: #kyle books

Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products

Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent

The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #publishers association #book market

Bärbel Becker’s Frankfurt Event Picks: International Publishing

Bärbel Becker’s selection of events at the 2020 Frankfurt Book Fair, ranging from rights presentations to book prize ceremonies and introductions to international literature. By Hannah Johnson | @hannahsjohnson Noteworthy Sessions in and Around the Trade Show ublishing Perspectives has asked... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-12 02:08:45 UTC ]
More news stories like this | News stories tagged with: #brbel becker #international literature #international publishing #publishing industry #book prize

What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction

Pros and Cons of Virtual Events Weighed by Publishers, Booksellers

Three representatives from major publishing companies discussed the logistics of sponsoring virtual author events and best practices with Midwest booksellers on a September 8 panel that is part of the Heartland Fall Forum program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #midwest booksellers #major publishing

Canadian Publishers ECW and Annick Form Partnership

ECW Press, a publisher of adult books, and Annick Press, a publisher of children's and YA books, both based in Toronto, are partnering, with ECW co-publisher David Caron is acquiring ownership of Annick over five years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annick press #adult books #ya books