Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse, as seen in recent data from Digiday+ Research. Continue reading at 'Digiday'

[ Digiday | 2024-05-30 04:01:00 UTC ]

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Multicultural Reach Is a People Problem, Not a Technology Problem

At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers... Continue reading at AdWeek

[ AdWeek | 2022-12-12 11:00:00 UTC ]
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Vox Media Will No Longer License Chorus, Its CMS Software

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[ AdWeek | 2022-12-09 19:51:02 UTC ]
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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
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Mercer Mayer Co-Founds New Entertainment and Licensing Company

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[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
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Two-thirds of UK’s biggest advertisers to cut television spend

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[ The Guardian | 2022-11-21 00:01:39 UTC ]
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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

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[ Digiday | 2022-11-17 19:30:00 UTC ]
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How brick-and-mortar retail stores are the digital media channel of the future

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[ Advertising Age | 2022-11-04 13:00:00 UTC ]
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How Publishers Can Capitalize on the Rise of Intent Media

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[ AdWeek | 2022-10-21 10:00:00 UTC ]
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Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

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[ Digiday | 2022-10-17 04:01:00 UTC ]
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Shares in Marie Claire publisher Future plunge as chief announces departure

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[ The Guardian | 2022-09-20 11:10:40 UTC ]
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Media Briefing: How the digital media industry spent the summer

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[ Digiday | 2022-09-08 04:01:00 UTC ]
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Music industry avoids legal battle with new streaming royalty deal

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[ Engadget | 2022-09-01 12:34:02 UTC ]
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After Roe v. Wade Reversal, Readers Flock to Publications Aimed at Women

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Media Briefing: What Axios’ sale says about the valuation of digital media companies

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[ Digiday | 2022-08-11 04:01:00 UTC ]
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Axios to Sell Itself to Cox Enterprises for $525 Million

The digital media company’s founders, Jim VandeHei, Mike Allen and Roy Schwartz, will continue to run the company. Continue reading at The New York Times

[ The New York Times | 2022-08-08 14:16:30 UTC ]
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Media Briefing: A snapshot of the digital media economy at the start of earnings season

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[ Digiday | 2022-07-28 04:01:00 UTC ]
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BuzzFeed News Names Karolina Waclawiak as Top Editor

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[ The New York Times | 2022-06-16 21:14:16 UTC ]
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Media Buying Briefing: Sustainability once again takes center stage across digital media

Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-06 04:01:00 UTC ]
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Toyota and Remezcla Partner for a Campaign That Examines Latinx Expression

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[ AdWeek | 2022-06-02 20:51:12 UTC ]
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Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

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