No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
News tagged with:
#senior editor
#product testing
#bookstore
#publishing deal
#online publishing
#hearst
#hearst magazine
#print publication
Amazon.co.uk customers are buying more Kindle books than print books, both hardback and... Continue reading at The Bookseller
[ The Bookseller | 2012-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk customers
#kindle books
#print books
Online retailer Amazon announces it sells more ebooks than hardbacks and paperbacks combined. Continue reading at BBC World
[ BBC World | 2012-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebooks sold
#print books
This February saw 21 provinces in China hiking their minimum wage, many by double digits. Inland provinces like Henan, Anhui, Sichuan, and Guangxi saw the largest hikes, ranging from 22% to 35%. Manufacturing hub Shenzhen, which had the biggest one-time wage hike of the past 19 years in March... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#minimum wage
#double digits
A new study by the Book Industry Study Group says readers are choosing both print and ebooks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumers switch
News Corp's digital tablet magazine The Daily is letting go of 50 employees, around 29 per cent of its total, as it streamlines production to focus on its most popular features. Continue reading at Stuff
[ Stuff | 2012-08-01 00:00:00 UTC ]
More news stories like this |
Reveal, the celebrity weekly magazine published by Hearst, has launched its first website, which has attracted advertising from Gap. Continue reading at Media Week
[ Media Week | 2012-07-19 00:00:00 UTC ]
More news stories like this |
The sale to Buzzmedia, a portfolio of music and celebrity Web sites, calls into question Spin's future as a print publication. Continue reading at The New York Times
[ The New York Times | 2012-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print publication
Booming digital revenues now make up almost 80 per cent of sales at Auto Trader and could hasten the end of the print version of the car-classifieds magazine in 12-18 months. Annual turnover rose only 1 per cent to £257.2m, but digital sa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print version
Thanks to the record-breaking popularity of E L James' Fifty Shades trilogy, printed book... Continue reading at The Bookseller
[ The Bookseller | 2012-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#printed book
Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine websites
#ad tech
It's the first time you can read all of the Times on a site or app not owned by the Times. And it's the first time Flipboard has gotten a big publisher to hand over all its content. Continue reading at AllThingsD
[ AllThingsD | 2012-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publisher
Flipboard, the social newsreader with a stylish magazine-like design, has emerged from beta and is now available free for all Android devices, including the Kindle Fire (although it’s optimized for smartphones rather than tablets). Editor's Note: It's not compatible with my ASUS Transformer Pad... Continue reading at Betanews
[ Betanews | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news reader
#kindle fire
#wired magazine
#usa today
#american readers
More than 400 years of printing under the Cambridge University Press name is to end, with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this |
Dow Jones is closing the print edition of SmartMoney, the 20-year-old personal finance magazine, and expanding its digital news team, the company said today, confirming news first reported by The Wall Street Journal. The print edition's September issue will be its last, meaning the elimination... Continue reading at Crains New York
[ Crains New York | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#editorial positions
#joint venture
#50% stake
#print publishers
#ad buys
#6% decline
#audit bureau
Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times
[ The New York Times | 2012-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media equation
Time Inc. appears to have relented in its refusal to sell subscriptions via its iOS apps, from which Apple takes a 30 percent commission. The Sports Illustrated publisher had resisted the move, forcing people to subscribe to the print edition in order to receive it digitally, but an update has... Continue reading at Engadget
[ Engadget | 2012-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ios apps
#sell subscriptions
#apple takes
The Huffington Post, which has methodically spread its wings from juicy gossip about Salma Hayek’s cleavage and pointed political commentary to a Pulitzer Prize-winning 10-part series on wounded veterans, is breaking into the magazine busin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online magazine
#huffington post
Hay Festival founder Peter Florence has warned that it is “almost impossible” to make... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
More news stories like this |
The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York
[ Crains New York | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#viable alternative
#vice president
#digital content
Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital world
#mobile app
#web app