Regis McKenna's 1976 Notebook And The Invention Of Apple Computer, Inc.

On Apple's 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.At first blush, it appears to be an utterly unexceptional spiral-bound notebook. Manufactured in the U.S. by the National Blank Book Company of Holyoke, Massachusetts, it's got a light green cover and 80 sheets of narrow-ruled 8-by-10-inch paper.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2016-04-01 00:00:00 UTC ]
News tagged with: #40th birthday

Other news stories related to: "Regis McKenna's 1976 Notebook And The Invention Of Apple Computer, Inc."

Apple admits to two key allegations in ebook price fixing case

While Apple and book publishers may find themselves on the precipice of an antitrust lawsuit from the Justice Department, filings in a concurrent civil class-action lawsuit obtained by BetaNews indicate that Apple has already admitted to two of the most damaging allegations in the case that the... Continue reading at Betanews

[ Betanews | 2012-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #critics argue #increase dramatically #federal government #justice department #antitrust lawsuit #book publishers

Lower ebook prices ahead as government threatens Apple, publishers?

The Justice Department has told Apple and five major publishers that it's planning to sue them for fixing ebook prices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
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Apple’s Alleged E-book Price Fixing: What You Need To Know

The Justice Department is warning Apple and its publisher partners they may have to answer for their pricing model. Continue reading at PC World

[ PC World | 2012-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pricing model #publisher partners #justice department

Justice Department preparing Apple iBooks antitrust lawsuit

The Justice Department is reportedly preparing to go after Apple, Simon & Schuster, Hachette, Penguin, Macmillan and HarperCollins following its investigation into alleged ebook price-rigging. The case centers around a deal to switch to agency pricing, where the vendor takes a 30 percent cut... Continue reading at Engadget

[ Engadget | 2012-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #federal suit #sell ebooks #agency pricing #simon schuster #reportedly preparing #justice department

Apple ups the resolution on iTunes U and iBooks 2 for new iPad

Apple certainly had a lot of bases to cover at yesterday's new iPad unveiling, so some minor details were bound to slip through the cracks. While app suites like iLife and iWork got to bask in the Yerba Buena spotlight touting enhanced resolutions for that Retina Display, the company's decidedly... Continue reading at Engadget

[ Engadget | 2012-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #upgraded version

U.S. reportedly warns Apple, ebook publishers about price-fixing

The U.S. Justice Department has warned Apple Inc. and five top book publishers that lawsuits over alleged ebook price fixing might be in the offing, according to a report in the Wall Street Journal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #warned apple #justice department #ebook publishers

Steve Jobs' last big deal is Apple's biggest headache

Before his death in October of last year, one of Steve Jobs' last big moves was Apple's foray into electronic books. The company announced the platform in March 2010, but the method in which Apple handled its deals with publishers has caught the eye of regulators. The Justice Department plans to... Continue reading at Betanews

[ Betanews | 2012-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #raise prices #company announced #big deal #steve jobs #electronic books

U.S. Warns Apple, Publishers

The Justice Department has warned Apple Inc. and five of the biggest U.S. publishers that it plans to sue them for allegedly colluding to raise the price of electronic books, according to people familiar with the matter. Continue reading at AllThingsD

[ AllThingsD | 2012-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #people familiar #electronic books #allegedly colluding #warned apple #justice department

Apple, Amazon rivalry could grow

With iPad 3 rumored to be on the way—possibly boasting a sharper screen and talking personal assistant Siri—Apple CEO Tim Cook may drop the price of the iPad 2 so he can go after the cheaper tablet market now dominated by Amazon's Kindle and Barnes & Noble's Nook. Analysts figure a $200 to... Continue reading at Crains New York

[ Crains New York | 2012-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishers #ebook sales #dedicated e-readers #barnes noble

Drag; Drop; Read: Apple's New iBooks Author Format

In early January, Apple released iBooks Author, a groundbreaking drag-and-drop ebook authoring environment that promises to democratize the production of complex, structured books, notably including textbooks. But iBooks Author could also presage something else: the eclipse of open ebook standards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ibooks author #early january

Apple Acquires App Search Engine Chomp

Apple confirmed yesterday that they have acquired the San Francisco-based software company Chomp Inc. Chomp’s feature product is their application search engine that sifts through hundreds of thousands of apps and narrows it down to just a few options for its users. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-25 00:00:00 UTC ]
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Critic's Notebook: What is fact, what is fiction?

'The Lifespan of a Fact' lays out a thought-provoking debate of the issue between authors John D'Agata and Jim Fingal.The key passage in John D'Agata and Jim Fingal's "The Lifespan of a Fact" (W.W. Norton: 124 pp., $17.95 paper) comes late in the book, during an exchange on the role of fact in... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary journalism #creative nonfiction

Apple Tweaks iBook Language: Your Content Is Your Content

A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD

[ AllThingsD | 2012-02-04 00:00:00 UTC ]
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Ambitious plans for Apple textbook growth

Publishers launching titles on the new Apple interactive textbook platform [part of the iBooks 2... Continue reading at The Bookseller

[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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Apple’s iBooks Author app attracts publishers

Independent publishers have welcomed the launch of Apple’s iBooks Author self-publishing... Continue reading at The Bookseller

[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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Apple's iBooks Author EULA is more and less evil than you think

There's a strange concept in marketing that no publicity is really bad. If people talk about you, it broadly raises brand awareness. People eventually forget the bad news but not the brand. Who remembers last year's furor over Apple's onerous publisher subscription terms? That's the eventual... Continue reading at Betanews

[ Betanews | 2012-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ibooks author #publish ebooks #people talk #bad news

Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's... Continue reading at Betanews

[ Betanews | 2012-01-20 00:00:00 UTC ]
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Analyst: Apple's e-Textbook Gambit 'Just a 70% Solution'

Apple today announced iBooks Author and iBooks 2, free applications that let educational publishers and teachers create and market K-12 textbooks and course... Continue reading at PC World

[ PC World | 2012-01-20 00:00:00 UTC ]
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Apple reveals education trifecta: iBooks 2, iBooks Author, and iTunes U

At a private event at the Guggenheim Museum in New York City on Thursday, Apple unveiled its multi-pronged approach for cracking the higher education market with iBooks 2, iBooks Author, and iTunes U. The result is an environment for creating, distributing, and consuming learning materials that... Continue reading at Betanews

[ Betanews | 2012-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #guggenheim museum #ibooks author #apple unveiled