Regis McKenna's 1976 Notebook And The Invention Of Apple Computer, Inc.

On Apple's 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.At first blush, it appears to be an utterly unexceptional spiral-bound notebook. Manufactured in the U.S. by the National Blank Book Company of Holyoke, Massachusetts, it's got a light green cover and 80 sheets of narrow-ruled 8-by-10-inch paper.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2016-04-01 00:00:00 UTC ]
News tagged with: #40th birthday

Other news stories related to: "Regis McKenna's 1976 Notebook And The Invention Of Apple Computer, Inc."


Senator Schumer sides with Apple and publishers in ebook price fixing case

A prominent Senate Democrat sided with Apple this week, and called on the Justice Department to drop its ebook lawsuit against the Cupertino, Calif. company. Sen. Charles Schumer (D-N.Y.) wrote in an opinion piece that appeared in the Wednesday edition of the Wall Street Journal that a victory... Continue reading at Betanews

[ Betanews | 2012-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebooks market #opinion piece #ebook lawsuit #justice department


Judge sets trial date for Apple ebook lawsuit

A US judge on Friday set a 2013 trial date for a lawsuit from the US government accusing Apple and book publishers of conspiring to fix the prices of electronic books. Continue reading at Stuff

[ Stuff | 2012-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #electronic books #book publishers


E-book price fixing trial set for 2013: Apple, Macmillan and Penguin prepare for courtroom brawl

The Justice Department meant business when it accused Apple and five other publishers of price-rigging ebooks, and are officially taking Cupertino and two publishers to court. In a hearing on Friday, Judge Denise Cote set a bench trial for June 3, 2012, putting Apple, Macmillan and Penguin Group... Continue reading at Engadget

[ Engadget | 2012-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #justice department #agency pricing #penguin group #accused apple


French rival to Apple's Newsstand launches in UK

Lekiosk, a digital magazine newsstand app, has launched in the UK and is offering subscriptions to around 100 titles from publishers including Condé Nast, Immediate Media and Dennis. Continue reading at Media Week

[ Media Week | 2012-06-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #offering subscriptions


Apple Claims US Government Sides With Monopoly in E-book Case

The U.S. government has sided with monopoly rather than competition in bringing a case of ebook price-fixing against Apple, the company said in a filing on... Continue reading at PC World

[ PC World | 2012-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook price-fixing #e-book case


Apple loses motion to dismiss ebook antitrust suit

Apple was unable to have an antitrust lawsuit over the price of ebooks dismissed. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #antitrust lawsuit


Apple E-Book Lawsuit: Steve Jobs Swayed Publisher, Complaint Alleges

The complaint says that Jobs was enlisted to sell high-ranking officials in the publisher’s parent company on the wisdom of the proposed pricing scheme. Continue reading at PC World

[ PC World | 2012-05-15 00:00:00 UTC ]
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Microsoft, Barnes & Noble teach Apple and Amazon a lesson about educational ebooks

Nobody partners, or negotiates deals, like Microsoft. That's evident from today's stunning agreement with Barnes & Noble, which is sure to turn the ebook market on its head. The two will jointly invest in Newco, temporary name for ebook venture that incorporates B&N's digital and College... Continue reading at Betanews

[ Betanews | 2012-04-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #decade ago #ebook market #barnes noble #educational ebooks


Apple Rakes in $11.6 Billion in Second Quarter Net Income

Tech giant Apple reported a net income of $11.6 billion during the second fiscal quarter of 2012, up from $5.9 billion during the same period in 2011. However, international sales represent 64 percent of Apple’s quarterly revenue. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #quarterly revenue #fiscal quarter #net income


Ex-WSJ Editor Defends Apple's Ebook Strategy

The former publisher of the Wall Street Journal has defended Apple's Ebook Strategy saying it is not only good for Apple, but good for consumers and publishers as well. Continue reading at PC World

[ PC World | 2012-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook strategy


Lawyer: Apple wants trial on ebook price-fixing

NEW YORK (Reuters) - Apple Inc wants to go to trial to defend itself against U.S. government allegations that it conspired with publishers to raise prices of electronic books, a lawyer for the Silicon Valley giant said in court on Wednesday. Continue reading at Baltimore Sun

[ Baltimore Sun | 2012-04-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #electronic books #raise prices #ebook price-fixing


Apple vs. Amazon: Who Is Really Fixing E-Book Prices?

A brouhaha is shaping up: Apple and book publishers square off against Amazon and the DOJ over the price of an ebook. Who's right? CIO.com's Tom Kaneshige looks back to a Whiz Kid from the '90s for answers. Continue reading at PC World

[ PC World | 2012-04-18 00:00:00 UTC ]
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The Coming Book Wars: Apple vs. Amazon vs. Google vs. the U.S.

Unresolved conflicts among publishers, sellers, libraries, and the U.S. Justice Department cloud the future of the publishing industry. Continue reading at The Atlantic

[ The Atlantic | 2012-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry


Why Apple's eBook Pricing Defense Is Wrong

Apple responded to DOJ antitrust accusations claiming it simply leveled the playing field against Amazon's virtual monopoly of the ebook industry. I disagree. Continue reading at PC World

[ PC World | 2012-04-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #playing field


Apple denies price-fixing charges on ebooks

The company says it allows publishers to set their own prices. Several antitrust lawsuits have accused former chief Steve Jobs of inflating prices of new releases and bestsellers.Apple Inc., responding for the first time to antitrust charges levied against it and five major book publishers this... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #electronic books #antitrust lawsuits


Apple defends ebook price-fixing by calling Amazon a monopoly

Apple shot back at critics and the Justice Department late Thursday, denying claims that it colluded with publishers to keep the price of ebooks artificially high. Even more interesting? The Cupertino, Calif. company took a veiled shot at Amazon, saying its actions were necessary to break up the... Continue reading at Betanews

[ Betanews | 2012-04-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tablet market #key businesses #monopolistic grip


Apple denies it conspired to raise ebook prices

Apple Inc. says the accusation that it conspired with major book publishers to raise the price of ebooks is untrue.Apple spokesman Tom Neumayr says that, contrary to allegations in lawsuits by the Justice Department and 15 states, Apple fostered innovation and competition by introducing its... Continue reading at Crains New York

[ Crains New York | 2012-04-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$100 million #publishing industry #monopolistic grip #justice department #apple denies


Apple says ebook price fixing charges 'simply not true,' Macmillan also responds

Not that we were expecting Apple and Macmillan to simply fess up and say, "you're right, totally tried to circumvent the free market," but both companies have come out swinging pretty hard against the allegations of price fixing. Apple has rejected the charges, calling them "simply not true." A... Continue reading at Engadget

[ Engadget | 2012-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #daunting task #court -- #john sargent #publishing industry #monopolistic grip #breaking amazon


Apple refutes collusion charge

Apple has joined Penguin and Macmillan in defending itself against accusations of collusion over... Continue reading at The Bookseller

[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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Apple: E-book price-fixing accusation 'simply not true'

Apple Inc.  is denying antitrust charges filed against it and five major book publishers this week that accuse the companies of a price-fixing scheme to inflate the prices paid for electronic books. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #electronic books