Regis McKenna's 1976 Notebook And The Invention Of Apple Computer, Inc.

On Apple's 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.At first blush, it appears to be an utterly unexceptional spiral-bound notebook. Manufactured in the U.S. by the National Blank Book Company of Holyoke, Massachusetts, it's got a light green cover and 80 sheets of narrow-ruled 8-by-10-inch paper.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2016-04-01 00:00:00 UTC ]
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Apple Starts E-Book Trial Monday at a Disadvantage

Apple heads to a U.S. federal court Monday to face civil accusations that it conspired with five publishers to drive up the price of electronic books in the weeks leading up to the 2010 introduction of the iPad. Continue reading at AllThingsD

[ AllThingsD | 2013-06-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #weeks leading #electronic books


Apple ebook price-fixing trial about to get underway

The Justice Department will lay out in a civil antitrust trial its accusations that Apple masterminded a cartel with publishers to raise ebook prices.For a company that beat down prices of online music, Apple Inc. finds itself in the odd situation of defending itself against government claims... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #electronic books #government claims #justice department #fix prices


Sunday Mirror moves away from celebrities with Notebook launch

Sunday Mirror is to replace its Celebs on Sunday magazine with a new glossy called Notebook, in response to the declining appetite for weekly celebrity magazines. Continue reading at Media Week

[ Media Week | 2013-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sunday magazine #sunday mirror


US can prove Apple pricing conspiracy

The US has evidence that will show Apple participated in a conspiracy to raise the prices of ebooks, the judge overseeing the government's civil antitrust case against the company says. Continue reading at Stuff

[ Stuff | 2013-05-27 00:00:00 UTC ]
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The Case Against Apple

At what was supposed to be a routine final conference last Thursday, May 23, before the June 3 start of the government’s trial of Apple over ebook price-fixing charges, the company and its lawyers were given a glimpse of the challenges they face in clearing Apple’s name. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-26 00:00:00 UTC ]
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Apple's E-Book Argument: Deals With Publishers Improved Competition

By negotiating for an agency pricing model with publishers, Apple says, it was simply seeking to enter a new market and offer competitive prices. Continue reading at AllThingsD

[ AllThingsD | 2013-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book argument


DOJ Filing Calls Apple "Ringmaster" of E-Book Pricing Rise

The gist: "Apple knew that the plan it was proposing involved a ‘dramatic business change’ for publisher defendants." Continue reading at AllThingsD

[ AllThingsD | 2013-05-15 00:00:00 UTC ]
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Apple tells DOJ: 'we negotiated individually with publishers'

Apple has responded to the US Department of Justice's charge that it conspired with... Continue reading at The Bookseller

[ The Bookseller | 2013-05-15 00:00:00 UTC ]
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In ebook case, Apple says publishers had already taken measures to counter Amazon

Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World

[ PC World | 2013-05-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #app store #southern district #district court #agency model #antitrust lawsuit #hardcover editions #low pricing


Apple docked $118,000 by Chinese court for violating authors' copyrights

Apple will have to pay three Chinese authors a total of $118,000 for stocking their books in its App Store without a proper say-so, according to China Daily. A court ruled that it was Apple's job to verify that third-party uploads met copyright requirements and that it had the means to do so... Continue reading at Engadget

[ Engadget | 2013-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook stores #china daily #app store #chinese authors #court ruled


Apple iBookstore Leads Brazil’s Ebook Market in 2013

In 2012, Brazil became the latest battleground for the big international ebooksellers. Ebook sales have since skyrocketed, with Apple in the early lead ahead of Amazon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook sales #ebook market


Amazon Snaps Up Goodreads, A Partner Apple Wanted

This article branches off of a longer story we're tracking called Apple's New Technology Partners: What Developers Need To Know.Steve Jobs once said said, "people don't read anymore." He wasn't the only tech pundit pronouncing books dead in the middle of the last decade, as people turned to... Continue reading at Fast Company

[ Fast Company | 2013-04-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$200 million #deal worth #tech giants #form partnerships #ebook stores


Hearst president David Carey: Apple taught people 'how to buy digital content'

David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget

[ Engadget | 2013-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital front #magazine websites #physical books #digital magazines


Apple adds Breakout Books to the iBookstore to spotlight the self-published

As glad as we are that digital bookstores let authors skip the usual gatekeepers, that doesn't help much if they can't get noticed. Apple is giving those self-publishing writers more of a chance to shine with the launch of a permanent Breakout Books section in the US iBookstore. The section... Continue reading at Engadget

[ Engadget | 2013-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #major publishers #books sell #self-publishing writers


'Record' tablet sales for Apple

Apple sold a "record" 22.9 million iPads during its last quarter but failed to meet... Continue reading at The Bookseller

[ The Bookseller | 2013-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tablet sales


In the Future, WIll Libraries Look More Like Apple Stores?

A new library in Texas appears to be normal, until you realize it doesn’t have any books in it. In Bexar County, Texas, the center of the San Antonio metropolitan area’s breakneck growth, a population boom has left some residents without adequate library access. A new initiative will fill... Continue reading at Fast Company

[ Fast Company | 2013-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #single book #bexar county #apple stores


Apple Soon to Offer 80,000 Japanese-language Ebooks

News out of Japan suggests Apple will launch Japanese-language ebooks in January, with a selection of 80,000 titles from publishers including Kadokawa, Shogakukan, and Kodansha. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-03 00:00:00 UTC ]
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Apple readies iBookstore in Japan, faces fine in China

Apple plans to have 80,000 titles for sale on its iBookstore in Japan within a month,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-02 00:00:00 UTC ]
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Amazon wins EU ebook pricing battle with Apple and major book publishers

The European Union has accepted an offer from Apple and four major publishers to reduce pricing restrictions on content offered at Amazon and other book-sellers. After being caught out by the EU, we heard that the offer was likely to be adopted last month, and the commission has now confirmed... Continue reading at Engadget

[ Engadget | 2012-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #favored nation #striking deals #hachette livre #lagardere sca #most-favored nation #major publishers #european union


Patent Grants Apple Ownership Over E-book “Page Turn”

A patent, titled “Display screen or portion thereof with animated graphical user interface,” gives Apple the exclusive right to the page turn in an e-reader application. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-25 00:00:00 UTC ]
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