Regis McKenna's 1976 Notebook And The Invention Of Apple Computer, Inc.

On Apple's 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.At first blush, it appears to be an utterly unexceptional spiral-bound notebook. Manufactured in the U.S. by the National Blank Book Company of Holyoke, Massachusetts, it's got a light green cover and 80 sheets of narrow-ruled 8-by-10-inch paper.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2016-04-01 00:00:00 UTC ]
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Hearst Partners With Apple on Subscription Offering

In the wake of Time Inc.’s announcement of the agreement with Apple that allows print subscribers to access iPad editions of magazines, Hearst has struck a deal with Apple to sell subscriptions through the iTunes store. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #itunes store #sell subscriptions #print subscribers #subscription offering


Time Inc. in iPad Deal With Apple [Voices]

Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention that it's business-as-usual after the ouster of... Continue reading at AllThingsD

[ AllThingsD | 2011-05-02 00:00:00 UTC ]
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Al Gore's Next Invention: The Future of Books? (Cheap Shot, But Cool App) [NetworkEffect]

Push Pop Press, a digital book publishing platform, went live with its first title this week, Al Gore's "Our Choice," available as an iOS app for $4.99. Continue reading at AllThingsD

[ AllThingsD | 2011-04-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ios app #al gore


Apple Releases IBooks 1.2.2 Update

On Thursday, Apple released a minor update to its iBooks ebook and PDF reading app for iPhone, iPod touch, and iPad. Continue reading at PC World

[ PC World | 2011-04-22 00:00:00 UTC ]
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Report: Apple Beats Out Android Platform Use by 59 Percent

In a study based on data from comScore MobiLens service, results showed that there are 37.9 million Apple iOS users; a number 59 percent greater than Android users, who totaled 23.8 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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Bloomberg Signs Up For Apple Subscriptions [MediaMemo]

Bloomberg Businessweek's new app gives Apple the terms it wants -- and gives subscribers a reasonably-priced magazine. Imagine that. Continue reading at AllThingsD

[ AllThingsD | 2011-04-11 00:00:00 UTC ]
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TechTarget Buys RBI's Computer Weekly While Print Mag Folds

Tech publisher TechTarget has agreed to buy the Web sites and event products related to Reed Business Information's Computer Weekly, while the 45-year-old magazine will close. ComputerWeekly.com serves IT managers in Europe and the U.K. and draws an average of 425,000 visits and 1 million page... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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Apple May Release Publishing Tool

It looks as if Apple will be in the digital mag game with more than just subscription apps. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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Popular Science Offers a Peek behind the Apple, Google Subscription Plans

Popular Science has been at the front of the pack in terms of early adoption since the start of the apps race. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Late Arrival of New Apple iPad?

The new iPad may be late to its own coming out party. Yuanta Securities Co. reports iPad manufacturer Hon Hai Precision Industry Co. is experiencing “production bottlenecks”. The shipment of the new version of the tablet might be pushed back from April to June. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Apple's new subs could fall under regulators

Written By: Philip Jones Publication Date: Tue, 22/02/2011 - 09:10 Apple's new subscription terms could fall under the gaze of regulators in the US and the EU, according to the Wall Street Journal, though the newspaper doubts that much will be achieved unless Apple chooses to give ground in... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Apple's Subscriptions Service Upsets the Cart

Analysis: The 30 percent cut on digital content sold through iTunes is freaking out some publishers and media developers, but it may ultimately be a healthy move. Continue reading at PC World

[ PC World | 2011-02-19 00:00:00 UTC ]
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Possible Apple Investigation?

According to the Wall Street Journal, publishing companies aren’t the only groups weary of Apple’s new subscription app model for the iPad tablet. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-18 00:00:00 UTC ]
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Google One Pass gives back what Apple's iPad subscription plan takes away

By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews

[ Betanews | 2011-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #small amount #barnes noble


Apple's New Subscription Model: Pros and Cons

Apple's move may force digital publishers and content providers such as Netflix, Amazon and Hulu to think long and hard about continuing to offer apps for iOS devices. Continue reading at PC World

[ PC World | 2011-02-16 00:00:00 UTC ]
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Apple move raises doubts over Kindle app

Written By: Philip Jones Publication Date: Wed, 16/02/2011 - 07:33 Apple's decision to grab a revenue share from ebook purchases made via apps raises questions over the future of Amazon's Kindle app, according to media reports. As The Bookseller reported yesterday, the FT notes that Apple is... Continue reading at The Bookseller

[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Apple Unveils Digital Subscription Service

Apple has officially rolled out its long awaited subscription-model for content publishers in the App Store. Under the plan, if subscribers come to a publisher's app organically through the App store, Apple gets a 30 percent share. If the publisher brings a new or existing subscriber to the App,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-15 00:00:00 UTC ]
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Apple App Store subscription plan gouges publishers, eats their young

By Joe Wilcox, Betanews Somebody call the cops -- eh, antitrust authorities. Apple's subscription plan is here, and it's as bad for many, if not most, publishers as rumored. The first of several key sentences from Apple's press announcement: "Publishers may no longer provide links in their apps... Continue reading at Betanews

[ Betanews | 2011-02-15 00:00:00 UTC ]
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EU Publishers Blast Apple's IPad Subscription Plan

European publishers have added their voice to the chorus of criticism of Apple’s plans for iPad newspaper subscriptions. Continue reading at PC World

[ PC World | 2011-02-10 00:00:00 UTC ]
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Will Apple Close the e-Book on Kindle?

Analysis: Apple is modifying its licensing policy, raising doubts that ebooks bought elsewhere will be readable on Apple devices. Continue reading at PC World

[ PC World | 2011-02-06 00:00:00 UTC ]
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