Reading between the lines

Increasing the number of children and families who enjoy reading is the Holy Grail for BookTrust and the book trade. New research shines a light on why children read (and why others don’t read), and the findings could be transformative, says Diana Gerald. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-04-13 00:00:00 UTC ]
News tagged with: #children read #enjoy reading #holy grail #book trade #diana gerald

Other Publishing stories related to: 'Reading between the lines'


Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So

Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series,... Continue reading at Advertising Age

[ Advertising Age | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #made strides #increasing traffic #advertising sales #entertainment weekly


How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post


Gender gap widens for children reading for pleasure

The number of children who enjoy reading for pleasure has increased but the gender gap between girls and boys has widened, according to a new report from the National Literacy Trust (NLT). For this year’s ‘Children’s and Young People’s Reading’, an annual report into children’s reading habits,... Continue reading at The Bookseller

[ The Bookseller | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children reading #annual report #enjoy reading #reading habits #gender gap


Girls like digital media while boys prefer print, finds study on reading habits

National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian

[ The Guardian | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black girls #finds study #text message #study published


Kensington Adds Imprints to Digital-First Line

Lyrical Shine will focus on contemporary romance, while Lyrical Underground will include thriller, mystery, and horror titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #contemporary romance


National Book Foundation Announces Innovations in Reading Prize

The National Book Foundation has awarded $10,000 to Reach Incorporated for its annual Innovations in Reading Prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading prize


Pubs Partner with White House on E-reading Initiative

President Obama announced today digital reading initiatives for low income students that include major ebook donations from corporate publishers, and a commitment to ensuring all students have access to a library card. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #white house #corporate publishers #library card


Judy Blume joins YALC line-up

US author Judy Blume is taking part in this year’s Young Adult Literature Convention (YALC), which is taking place 17-19th July at Olympia, London. Blume will be interviewed by Patrick Ness on the 18th July to mark 40 years since her coming-of-age novel, Forever, was first published. Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking part #patrick ness


New Mobile Ads Recommend Videos Based on the News You're Reading

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek

[ AdWeek | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive traffic #developing products #banner ad #sales strategy #media companies


How Much Should Children Read? World Book Day Infographic

In honor of World Book Day, the International Publishers Association has an infographic on how much children should read and why literacy is important. The post How Much Should Children Read? World Book Day Infographic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children read


DC Debuts Line of Super Hero Graphic Novels, Merchandise for Girls

In a new venture targeting girls ages 6-12, DC Comics is teaming with Random House, Mattel and Lego to release a multifaceted line of print and digital content and merchandise based on its female superheroes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dc comics #random house #digital content #female superheroes


German Book Prize 2015: Let The Reading Begin!

167 titles have been submitted in for this year’s selection process of the German Book Prize 2015. The jury will announce the shortlist in August 2015. The post German Book Prize 2015: Let The Reading Begin! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selection process


Associated Press Debuts Book Line

AP Editions will release titles about current events and global personalities based on the work of AP reporters stationed throughout the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #current events


Check it Out with Peter Brantley: Changes for the NYPL's Summer Reading Program

I just returned from a great visit to the Bologna Children’s Book Fair, where I detailed for a large group of librarians a fascinating development: my current employer, the New York Public Library, is revamping its Summer Reading Program for 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter brantley #bologna children #book fair #large group


European study into e-reading launches next week

A new European Commission-funded project will study whether or not reading digitally changes people’s comprehension of the text they consume. The Evolution of Reading in the Age of Digitisation (EREAD) research will launch next week in Ljubljana, Slovenia, and carry on until autumn 2017 at... Continue reading at The Bookseller

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading digitally #social sciences


From bots to bottom lines: Publishers on ad fraud (Infographic)

We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at Digiday

[ Digiday | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom lines #asked attendees #ad fraud #sponsor content


Go Set a Watchman book jackets: a designer reads the artwork

The newly revealed covers of Harper Lee’s To Kill a Mockingbird sequel are a graphic illustration of their publishers’ ambition to ensnare her fansCover for Harper Lee’s Mockingbird sequel revealedArguably the most hotly-anticipated novel in the world in 2015, Harper Lee’s Go Set a Watchman, had... Continue reading at The Guardian

[ The Guardian | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee #mockingbird sequel #graphic illustration #ve heard


Scholastic to Launch New Interactive Line at Bologna

Scholastic has partnered with the UK's Make Believe Ideas to develop a new line of interactive children's books for ages 0-5, debuting at Bologna next week. The post Scholastic to Launch New Interactive Line at Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post scholastic #bologna appeared #interactive children


Why Reading Translated Kids’ Books Makes a Difference

'Writing translated from other languages makes you see things differently,' says UK translator Daniel Hahn who will mine the Bologna Book Fair for gems. The post Why Reading Translated Kids’ Books Makes a Difference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things differently