Reading Agency to cheer up readers

The Reading Agency is to launch a Mood-boosting Books campaign, teaming up with Vintage and its... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-01-09 00:00:00 UTC ]
News tagged with: #reading agency

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The Ozone Project woos brands as agencies hold back

Touted just under 12 months ago, the joint digital display-ad sales platform operated by four major news publishers is now up and running. So, what's the early prognosis? Continue reading at Media Week

[ Media Week | 2019-05-14 13:17:02 UTC ]
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BookExpo's Librarians' Lounge 2019: Sweet Summer Reads, Courtesy of Penguin Random House Adult Library Marketing

On Thursday, May 30, from 3:30 to 4:30 p.m., join Penguin Random House in the Librarians' Lounge (Booth 557) for a meet and greet with some of the publishers' hottest authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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BookExpo's Librarians' Lounge 2019: Learn More about Move Books’ Efforts to Get Boys Reading

On Thursday, May 30, from 9:00-9:30 a.m. join Move Books in the Librarians' Lounge (booth 557) to learn about the books that will hook boys on reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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The Daily Beast is Growing Thanks to Reader Loyalty

As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books coverage #experiential activations #daily beast #daily basis


New Agency for African MG and YA Fiction: Accord Literary

A Ghana-UK cooperation to support African writers led to the launch of a new literary agency for African middle-grade and teen fiction: Accord Literary. The post New Agency for African MG and YA Fiction: Accord Literary appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency #ya fiction #teen fiction


7 memoirs about moms to read this Mother's Day

Forget what you've seen in sitcoms and gauzy Hallmark television commercials: being a parent might be rewarding, but there's nothing easy about it. The experience of raising a child is an endlessly difficult one, and while there's no shortage of advice books for parents, there's no book that... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-07 19:05:00 UTC ]
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Norwegian reading app to launch in the UK

Poio, an app created to help children learn to read, is launching in the UK in June. Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app created #children learn


BookTrust chooses The Cave for Time to Read campaign

Reading charity BookTrust will give 700,000 copies of Rob Hodgson’s The Cave (Frances Lincoln Children’s Books) to school starters in England as part of its Time to Read campaign. Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read campaign #school starters


Young people who engage less with reading prefer screens, says NLT report

Print is still the preferred medium for young people but digital formats are growing in popularity amongst those who engage less with reading, according to a new report. Continue reading at The Bookseller

[ The Bookseller | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #preferred medium #digital formats


Author of Novel Pulled by Dzanc Books Makes It Available to Readers

Hesh Kestin, the author of 'Siege of Tel Aviv,' the controversial novel about the destruction of Israel that was pulled by Dzanc Books earlier this week, is making a digital edition of the book available to readers on his website. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hesh kestin #tel aviv #digital edition


White Supremacists Take Over D.C. Bookstore Reading

White supremacists briefly took over a reading by author Jonathan Metzl at the flagship location for Politics and Prose Bookstore in Washington, D.C., on Saturday, shouting “this land is our land” and marching through the store yelling the name of a group that helped to organize the 2017... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #white supremacists #prose bookstore


A brief (sort of) history of agencies

Ad Age just produced its 75th annual Agency Report, so we dug through the archives to see how the agency business has (and has not) changed. The result is an agency timeline capturing highlights from 1945, when we published the first Agency Report, to 2019. The timeline shows the rocket growth... Continue reading at Advertising Age

[ Advertising Age | 2019-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency business


Zayed Award Winner Hussain Al Mutawaa on Children and the Habit of Reading

The 2019 Sheikh Zayed Book Award winner in Children's Literature counsels the publishing industry to stop 'riding the wave' of typical entertainment and promote issue-based reality in young people's books. The post Zayed Award Winner Hussain Al Mutawaa on Children and the Habit of Reading... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading appeared #publishing industry


Thomas Taylor | 'I want the reader to supply their own monster as much as possible'

Illustrator Thomas Taylor puts his storytelling skills to good use in a middle-grade seaside mystery. Continue reading at The Bookseller

[ The Bookseller | 2019-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas taylor


Feeling anxious about that stack of books you haven’t read? This video wants to help you

Just in time for World Book Day, filmmaker Max Joseph delivers a visual essay that will soothe your reading FOMO. A recent study found that we spend more than a quarter of the day engaging with digital content. That means, on average, 8.8 hours a day are spent on social media, watching videos,... Continue reading at Fast Company

[ Fast Company | 2019-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #watching videos #younger generations


IPA Leaders Tour Sharjah Children’s Reading Festival Ahead of World Book Day

On the eve of Sharjah's year as UNESCO's World Book Capital, the International Publishers Association brass sees the 11-year-old children's reading fair. The post IPA Leaders Tour Sharjah Children’s Reading Festival Ahead of World Book Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-22 00:00:00 UTC ]
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PRH US launches Reader Loyalty Programme

Penguin Random House in the US has launched a 'Reader Rewards Loyalty Program', a free promotional initiative that lets readers earn one free book for every 12 PRH titles they purchase. Continue reading at The Bookseller

[ The Bookseller | 2019-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free book


PRH Creates Reader Loyalty Program

Under the program, readers who buy PRH books in any format will be able to collect points for purchases made at online or physical stores. After they collect 120 points, customers are eligible to receive a free book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #purchases made #physical stores #free book


Rethinking our relationship with readers

Independent publisher John Mitchinson explains why readers, writers and publishers should be more plugged into one another. Continue reading at The Bookseller

[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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This is the tech hack that I used to read books faster

This author stumbled on a new trick that allowed him to finish more business books (and it’s not listening to audiobooks). We all need to read more. Warren Buffett spends 80% of his day reading. Bill Gates reads a book a week. Reading is the only way to stand on the shoulders of the giants all... Continue reading at Fast Company

[ Fast Company | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business books