Reach Beyond Pride Month with LGBTQ Audiences

Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
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Rolling Stone’s Publisher and CRO Exits After 12 Months in the Role

Publisher and chief revenue officer Andrew Budkofsky is out at Rolling Stone after just one year in the role, parent company Penske Media Corp. (PMC) has confirmed. "Rolling Stone and Andrew have agreed upon a mutual separation," says a rep for PMC, the publisher of Variety and WWD, among... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-09 00:00:00 UTC ]
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Snapchat to introduce 'audience network' at partner summit

Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat... Continue reading at Advertising Age

[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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The pivot from traffic to audience: How early adopters lead change

Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday

[ Digiday | 2019-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #forcing publishers #user engagement #publishing industry


Rock the Boat to mark Black History Month with new poetry title

Rock the Boat, part of Oneworld, has acquired a picture book that explores race and identity by US poets Irene Latham and Charles Waters, illustrated by Sean Qualls and Selina Alko. Continue reading at The Bookseller

[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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WhatsApp 'deleting 2m accounts a month' to stop fake news

App launches paper on ‘stopping abuse’ in India, home to more than 200m of its usersWhatsApp says it is deleting 2m accounts per month as part of an effort to blunt the use of the world’s most popular messaging app to spread fake news and misinformation.The Facebook-owned service published the... Continue reading at The Guardian

[ The Guardian | 2019-02-06 00:00:00 UTC ]
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Northern California pastor exits church after controversy over anti-LGBTQ sign

A Northern California pastor has parted ways with his church following outrage over a sign outside the parish that read, “Bruce Jenner is still a man, homosexuality is still a sin.” The sign, shared on the pastor’s Facebook page, sparked protests and national news coverage. Justin Hoke announced... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-13 00:00:00 UTC ]
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Knights Of bookshop reaches £30,000 crowdfunding target

Publisher Knights Of has reached its £30,000 crowdfunding target to fund a bookshop selling children’s books with BAME characters. Continue reading at The Bookseller

[ The Bookseller | 2019-01-09 00:00:00 UTC ]
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Lucy Strange novel is BA’s children’s book of the month

Our Castle by the Sea by Lucy Strange (Chicken House) is January’s Independent Booksellers’ Children’s Book of the Month, chosen by the Booksellers Association’s children’s bookselling group. Continue reading at The Bookseller

[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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Facebook Audience Network Joined Google’s Open Bidding Program

Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek

[ AdWeek | 2018-12-15 00:00:00 UTC ]
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Zaffre bags Pride and Prejudice spin-off debut

Bonnier Zaffre has acquired two books from debut historical novelist, Helen Moffett—the first of which tells the story of Charlotte Lucas, Elizabeth Bennet’s closest friend in Pride and Prejudice. Continue reading at The Bookseller

[ The Bookseller | 2018-12-15 00:00:00 UTC ]
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Google and publishers edge closer to reaching common ground for GDPR standards

Major European publishers, agency groups and ad tech vendors have agreed on a compromise when it comes to serving ads under GDPR. The post Google and publishers edge closer to reaching common ground for GDPR standards appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-14 00:00:00 UTC ]
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AAP StatShot Monthly Report for October: A Rare Rise for Ebooks

For a second time in two years, the Association of American Publishers cites a rise in ebook revenues, as downloaded audio charges ahead as the main gainer. The post AAP StatShot Monthly Report for October: A Rare Rise for Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-08 00:00:00 UTC ]
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Murder trial lawyer’s hit legal memoir seeks wider audience with Quercus

Quercus is publishing the hit legal memoir of barrister William Clegg QC, who has acted as counsel in high profile murder trials including the acquittal of Colin Stagg during the Wimbledon Common Murder case and the shooting of Jill Dando. Continue reading at The Bookseller

[ The Bookseller | 2018-12-01 00:00:00 UTC ]
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Facebook removed over 1.5 billion fake accounts in the last six months

It's been less than a day since the New York Times published a brutal report about the state of affairs at Facebook, including a deep look at the company's failure to properly identify and deal with fake news and Russian interference. The company alr... Continue reading at Engadget

[ Engadget | 2018-11-16 00:00:00 UTC ]
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PRH Children’s to publish LGBTQ+ activity book

Penguin Random House (PRH) Children’s is publishing an LGBTQ+ activity book by illustrator and activist Dom&Ink next May. Continue reading at The Bookseller

[ The Bookseller | 2018-11-16 00:00:00 UTC ]
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Roxane Gay to make first visit to the UK next month

Roxane Gay is appearing in conversation with Liv Little, the founder of gal-dem, for her very first visit to the UK.  Continue reading at The Bookseller

[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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Bertelsmann reports highest nine-month group sales since 2007

Penguin Random House's parent company Bertelsmann has reported its highest nine-month group sales since 2007, with a 2.4% rise in revenue year-on-year to €12.4bn. Continue reading at The Bookseller

[ The Bookseller | 2018-11-09 00:00:00 UTC ]
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Fundraising appeal for Nosy Crow's Ola Gotkowska reaches first target

A fundraising appeal launched to support Nosy Crow’s rights manager Ola Gotkowska, who was diagnosed with the degenerative illness Motor Neurone Disease earlier this year, has reached, and exceeded, its initial £31,000 target. Continue reading at The Bookseller

[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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BA launches Independent Children’s Book of the Month Scheme

The Booksellers Association is launching an indie Children’s Book of the Month promotion following on from last year’s Children’s Book of the Season campaign. Continue reading at The Bookseller

[ The Bookseller | 2018-10-23 00:00:00 UTC ]
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Facebook carried ads from mysterious pro-Brexit group for months

While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget

[ Engadget | 2018-10-21 00:00:00 UTC ]
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