Reach Beyond Pride Month with LGBTQ Audiences

Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
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Zaffre bags Pride and Prejudice spin-off debut

Bonnier Zaffre has acquired two books from debut historical novelist, Helen Moffett—the first of which tells the story of Charlotte Lucas, Elizabeth Bennet’s closest friend in Pride and Prejudice. Continue reading at The Bookseller

[ The Bookseller | 2018-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier zaffre #closest friend


Google and publishers edge closer to reaching common ground for GDPR standards

Major European publishers, agency groups and ad tech vendors have agreed on a compromise when it comes to serving ads under GDPR. The post Google and publishers edge closer to reaching common ground for GDPR standards appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post google #serving ads


AAP StatShot Monthly Report for October: A Rare Rise for Ebooks

For a second time in two years, the Association of American Publishers cites a rise in ebook revenues, as downloaded audio charges ahead as the main gainer. The post AAP StatShot Monthly Report for October: A Rare Rise for Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebooks appeared #ebook revenues


Murder trial lawyer’s hit legal memoir seeks wider audience with Quercus

Quercus is publishing the hit legal memoir of barrister William Clegg QC, who has acted as counsel in high profile murder trials including the acquittal of Colin Stagg during the Wimbledon Common Murder case and the shooting of Jill Dando. Continue reading at The Bookseller

[ The Bookseller | 2018-12-01 00:00:00 UTC ]
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Facebook removed over 1.5 billion fake accounts in the last six months

It's been less than a day since the New York Times published a brutal report about the state of affairs at Facebook, including a deep look at the company's failure to properly identify and deal with fake news and Russian interference. The company alr... Continue reading at Engadget

[ Engadget | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook removed #fake news #russian interference


PRH Children’s to publish LGBTQ+ activity book

Penguin Random House (PRH) Children’s is publishing an LGBTQ+ activity book by illustrator and activist Dom&Ink next May. Continue reading at The Bookseller

[ The Bookseller | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh children


Roxane Gay to make first visit to the UK next month

Roxane Gay is appearing in conversation with Liv Little, the founder of gal-dem, for her very first visit to the UK.  Continue reading at The Bookseller

[ The Bookseller | 2018-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #roxane gay


Bertelsmann reports highest nine-month group sales since 2007

Penguin Random House's parent company Bertelsmann has reported its highest nine-month group sales since 2007, with a 2.4% rise in revenue year-on-year to €12.4bn. Continue reading at The Bookseller

[ The Bookseller | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #4% rise


Fundraising appeal for Nosy Crow's Ola Gotkowska reaches first target

A fundraising appeal launched to support Nosy Crow’s rights manager Ola Gotkowska, who was diagnosed with the degenerative illness Motor Neurone Disease earlier this year, has reached, and exceeded, its initial £31,000 target. Continue reading at The Bookseller

[ The Bookseller | 2018-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fundraising appeal #nosy crow


BA launches Independent Children’s Book of the Month Scheme

The Booksellers Association is launching an indie Children’s Book of the Month promotion following on from last year’s Children’s Book of the Season campaign. Continue reading at The Bookseller

[ The Bookseller | 2018-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie children #booksellers association #month promotion


Facebook carried ads from mysterious pro-Brexit group for months

While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget

[ Engadget | 2018-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making strides #fake news #sport committee


Teen Vogue Summit Delivers A New Audience to Advertisers

[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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Why brands wanted in on NY Comic Con's 'rabid' audience

New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age

[ Advertising Age | 2018-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lance fensterman #general mills


Bonnier reaches out for inclusivity

Bonnier Books UK has launched a new recruitment policy and increased the salary for interns to £18,000 p/a (pro rata) in an attempt to be more inclusive. Continue reading at The Bookseller

[ The Bookseller | 2018-10-12 00:00:00 UTC ]
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Why do publishers still release books in hardback, months before the paperback?

The long-running series in which readers answer other readers’ questions on subjects ranging from trivial flights of fancy to profound scientific conceptsWhy do publishers still insist on releasing books in hardback, sometimes alongside the electronic version, but always months before the... Continue reading at The Guardian

[ The Guardian | 2018-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers answer #release books #subjects ranging #releasing books #electronic version


Cengage Reaches Deal in Suit Over Subscription Service

The company has reached an agreement with two of its authors who had filed a suit alleging that the educational publisher's Cengage Unlimited subscription service will improperly cost them sales and royalty payments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription service #educational publisher #improperly cost #royalty payments


Stripes signs LGBTQ+ thriller by debut writer Darren Charlton

Little Tiger imprint Stripes Publishing has bought an LGBTQ+ YA thriller by debut author Darren Charlton. Continue reading at The Bookseller

[ The Bookseller | 2018-09-27 00:00:00 UTC ]
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RNA forms LGBTQ+ Rainbow Chapter

The Romantic Novelists' Association (RNA) has formed a Rainbow Chapter for members who identify as LGBTQ+ or who are writing novels featuring LGBTQ+ characters. Continue reading at The Bookseller

[ The Bookseller | 2018-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #romantic novelists #association rna


How publishers inflate audience numbers

One of the core promises of digital media and advertising has always been its measurability. The post How publishers inflate audience numbers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-26 00:00:00 UTC ]
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Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences

According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek

[ AdWeek | 2018-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience data #ad dollars