Radio Times, which accounts for 60% of its publisher's profits, is undergoing a transformation to woo younger readersWhile other magazine publishers chase the digital-savvy generation of under-25s Radio Times is swimming against the tide somewhat, targeting a slightly older, thirtysomething demographic with its online products. But then the average age of its print readers is 57.The weekly is the standout title in Immediate Media's 56-strong magazine portfolio, accounting for 60% of the company's total adjusted profits of £26.5m (up a quarter year-on-year), according to the most recent public financial report for the year to 31 March. "It is the jewel in the crown, a phenomenally robust brand that everyone knows and we can move that into digital services targeting the late 20s to 40s," says Tom Bureau, chief executive of Immediate Media. "We're not focusing on 16 to 24s, we think that's where social TV apps and those services are focusing their attention. We need to be laser-targeted."The venerable listings title is touted as the most profitable magazine in the UK, and Bureau could choose to milk its impressively slow decline for years ("it is very robust, very few people leave the title, we're talking mortality"). Instead it epitomises the publisher's ambition to turn its print titles into multi-platform brands. Radio Times recently invested heavily in Discover TV, an iPad app (soon on iPhone and Android) targeting 30- to 35-year-olds with Buzzfeed-style "best of"... Continue reading at 'The Guardian'
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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Zinio is positioning itself to be more than just a digital newsstand service—the company is rolling out a new suite of publishing tools that are designed to easily include interactivity for almost any digital magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
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Lee Child is the most successful British Kindle book author worldwide, followed by Stephen... Continue reading at The Bookseller
[ The Bookseller | 2012-03-01 00:00:00 UTC ]
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Jackie Collins is going into self-publishing, with plans to release an ebook version of The... Continue reading at The Bookseller
[ The Bookseller | 2012-02-29 00:00:00 UTC ]
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Printed book sales slumped 11% last week as children returned to school and adults to work... Continue reading at The Bookseller
[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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Gordon McLeod, the former head of Dow Jones's digital publications, has a new job, at an ad tech start-up. He's now president at Krux, a two-year-old "data management platform" that helps publishers control "cookie" data that tracks Web surfers' movements. Last fall, Krux raised $11 million in a... Continue reading at AllThingsD
[ AllThingsD | 2012-02-28 00:00:00 UTC ]
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BARCELONA, Spain--(EON: Enhanced Online News)--At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that more than 16 million digital publications were powered by Adobe® Digital Publishing Suite across tablets o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
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For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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Profit at US bookseller Barnes & Noble sank 12% in the third quarter, despite both physical... Continue reading at The Bookseller
[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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International co-edition publisher Quarto has pledged to "redouble" its efforts to... Continue reading at The Bookseller
[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Hodder & Stoughton will publish an original audio digital short story by bestselling author... Continue reading at The Bookseller
[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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A story told through the texts of two lovers is up against tales written by bestselling authors... Continue reading at The Bookseller
[ The Bookseller | 2012-02-20 00:00:00 UTC ]
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Since ebooks first became a meaningful part of a publisher’s business in 2009, results at Simon & Schuster have followed a familiar pattern—a decline in revenue but an increase in earnings. Between 2009 and 2011, total sales at S&S dipped 0.7%, but adjusted operating income has jumped... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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Whatever else can be said about Tools of Change, O’Reilly Media’s traveling road show on publishing and technological change, it seems to come along just when a concentrated dose of discussion—or perhaps muted confrontation—is needed. Over the course of the three-day conference in New York City,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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Elsevier increased sales and profit in 2011 as the company said the decline in print sales was... Continue reading at The Bookseller
[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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Publishers need to place a greater emphasis in getting their backlist titles published digitally... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Springville, Utah (PRWEB) February 14, 2012 The McClatchy Company, the third-largest newspaper publisher in the United States, has signed an enterprise-wide agreement with Digital Technology International (DTI™) to implement DTI Circulati ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Octopus is to release a free ebook to tie in to Valentine's Day, The Joy of Sex: A Little... Continue reading at The Bookseller
[ The Bookseller | 2012-02-13 00:00:00 UTC ]
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To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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