Radio Times, which accounts for 60% of its publisher's profits, is undergoing a transformation to woo younger readersWhile other magazine publishers chase the digital-savvy generation of under-25s Radio Times is swimming against the tide somewhat, targeting a slightly older, thirtysomething demographic with its online products. But then the average age of its print readers is 57.The weekly is the standout title in Immediate Media's 56-strong magazine portfolio, accounting for 60% of the company's total adjusted profits of £26.5m (up a quarter year-on-year), according to the most recent public financial report for the year to 31 March. "It is the jewel in the crown, a phenomenally robust brand that everyone knows and we can move that into digital services targeting the late 20s to 40s," says Tom Bureau, chief executive of Immediate Media. "We're not focusing on 16 to 24s, we think that's where social TV apps and those services are focusing their attention. We need to be laser-targeted."The venerable listings title is touted as the most profitable magazine in the UK, and Bureau could choose to milk its impressively slow decline for years ("it is very robust, very few people leave the title, we're talking mortality"). Instead it epitomises the publisher's ambition to turn its print titles into multi-platform brands. Radio Times recently invested heavily in Discover TV, an iPad app (soon on iPhone and Android) targeting 30- to 35-year-olds with Buzzfeed-style "best of"... Continue reading at 'The Guardian'
[ The Guardian | 2014-01-20 00:00:00 UTC ]
News tagged with:
#make inroads
#investing heavily
Increased investment in digital and a reduction in stock ahead of a new distribution agreement... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increased investment
#distribution agreement
Getting to the consumer, getting the right content to that consumer, and then making this... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital minds
Five of the companies under investigation in Europe over ebook pricing have made representations... Continue reading at The Bookseller
[ The Bookseller | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook pricing
Moving forward with an expanded focus on digital media, Time Out New York (TONY) has integrated e-commerce and daily deals into its website and newly-launched apps. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving forward
The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad break
#good time
#tech companies
Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#yale publishing
There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews
[ Betanews | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital native
#mobile technology
#digital natives
#nonverbal cues
Barnes & Noble is strengthening its relations with UK publishers and app developers in the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#uk publishers
#app developers
With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#digital newsstand
#issue media
#magazine publishers
#future growth
An interracial couple navigates modern life in South African in 'No Time Like the Present,' by Nadine Gordimer.No Time Like the Present Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book review
#nadine gordimer
#south african
Imagine a newspaper that is printed on broadsheet from Tuesday through Sunday but switched to tabloid for the Monday edition. Then imagine a paper that was published seven days a week for 126 years but then had to scrap Mondays due to hard times & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hard times
Amazon has started pushing out an over-the-air update that'll bring a slew of new features to its budget Kindle Fire tablet. Topping the list of upgrades is new sharing functionality that makes it possible for readers to send passages and notes from within the comfort of a book via social... Continue reading at Engadget
[ Engadget | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social networks
#full rundown
#source link
The literary genre is white-hot in Hollywood, with filmmakers bidding on unpublished books and paying as much as $1 million for the rights to relatively modest sellers.The back-to-back blockbuster successes of "Harry Potter," "Twilight" and now "The Hunger Games" have turned the hunt for fresh... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hunger games
#$1 million
#harry potter
Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy,... Continue reading at Fast Company
[ Fast Company | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
#digital purchases
#augmented reality
Marco Polo travel guides, newly launched into the UK market, will be backed with a summer radio... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newly launched
#uk market
Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011. Acco ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
More news stories like this |
Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at PC World
[ PC World | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marvel comics
#augmented reality
#comic books
The chief executive of Johnston Press (JP) has signalled that the local newspaper publisher will adopt a digital-first strategy. Speaking at the Guardian Changing Media Summit, Ashley Highfield, who took over as CEO in November, said "we will fl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ashley highfield
Imagine bundling your publication's content with that of your competitor's. That was one interesting theory explored at the MPA Digital: Swipe conference on tablets, e-readers and smartphones. Panelists speaking on the digital newsstand debated several best practices that publishers should be... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital newsstand
#mpa digital
NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary,... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#general excellence
#mpa digital
#american society
#lucy danziger