Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
News tagged with: #media metrics #post question #sponsored content

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Level the Playing Field: 5 Questions to Ask Your Video Strategist

Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday

[ Digiday | 2020-07-07 02:05:37 UTC ]
More news stories like this | News stories tagged with: #playing field #existing content #digital publisher

ACE and British Library to feature in Reading Together Day

Arts Council England and the British Library are among collaborators participating in Reading Together Day, scheduled to take place on 16th July.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 10:30:56 UTC ]
More news stories like this | News stories tagged with: #british library #16th july

NewFronts Now: Social platforms highlight positivity on day 4

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts.  Continue reading at Advertising Age

[ Advertising Age | 2020-06-25 21:05:12 UTC ]
More news stories like this | News stories tagged with: #biggest news #takeawaysfrom iab #digital content

PRH Announces Early Launch for 2-Day Shipping Program

Penguin Random House is hoping to alleviate a significant source of stress for independent booksellers by launching its annual 2-Day Transit Program on July 1, two months ahead of schedule. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent booksellers #months ahead #penguin random house

NewFronts Now: Day 3 explores the news media's response to racial injustice

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts.  If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  Continue reading at Advertising Age

[ Advertising Age | 2020-06-24 22:02:37 UTC ]
More news stories like this | News stories tagged with: #news media #racial injustice #biggest news #takeawaysfrom iab #forwarded email #digital content

NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And... Continue reading at Advertising Age

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | News stories tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content

NewFronts Now: Day 1 addresses elephants in the room and puts viewers first

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news from IAB’s Digital Content NewFronts and takeaways from the week, along with key trends and insights.  And join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s... Continue reading at Advertising Age

[ Advertising Age | 2020-06-22 22:25:58 UTC ]
More news stories like this | News stories tagged with: #inbox daily #biggest news #key trends #agency executives #digital content

Nosy Crow will publish historical picture book for National Windrush Day

Nosy Crow has acquired Granny Came to England on the Empire Windrush by Patrice Lawrence.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-21 14:26:59 UTC ]
More news stories like this | News stories tagged with: #nosy crow #patrice lawrence #picture book

To Ope, Or Not to Ope, That Is the Question (shelftalker)

When so many businesses are reopening to the public, why are we still curbside-only? Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-16 12:06:35 UTC ]
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Bookshops report encouraging first day's trading

Bookshops in England reported a brisk trade yesterday (Monday 15th June), with warm wishes from returning customers, as many reopened for the first time since the nationwide lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-06-16 09:17:10 UTC ]
More news stories like this | News stories tagged with: #returning customers

Grab an Amazon Kindle for $65 in time for Father's Day

If you're scrambling to find something to give your dad for Father's Day, why not encourage them to read more by grabbing them an e-reader? Amazon has discounted its base model Kindle by $25, making it currently $65. You can also get the ad-free vers... Continue reading at Engadget

[ Engadget | 2020-06-15 16:15:58 UTC ]
More news stories like this | News stories tagged with: #amazon kindle #kindle

To Change How You Publish in the Digital Age, Start with a Question

Publishers considering transforming their businesses from print first or print-centric to digital first or digital-centric should begin by asking lots of people a simple question: what would you like to be able to do that you can’t do now? Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #simple question

Hachette Children's hosts 'open days' for picture book creators in North and Scotland

Hachette Children’s Group will host two virtual open days to discover picture book writers and illustrators from the North of England and Scotland. Continue reading at The Bookseller

[ The Bookseller | 2020-06-10 07:22:21 UTC ]
More news stories like this | News stories tagged with: #hachette children #hachette #picture book

Free 'global voices' anthology released to coincide with World Refugee Day

A digital collection of "global voices" will launch to coincide with World Refugee Day (20th June 2020).  Continue reading at The Bookseller

[ The Bookseller | 2020-06-08 08:51:48 UTC ]
More news stories like this | News stories tagged with: #digital collection #anthology

Fourth Estate falls for Day's Failosophy

Fourth Estate has landed Failosophy: A Handbook For When Things Go Wrong, the “essential” new book by Elizabeth Day. Continue reading at The Bookseller

[ The Bookseller | 2020-06-05 02:50:51 UTC ]
More news stories like this | News stories tagged with: #elizabeth day #fourth estate

Writers of the past turned suffering into literary masterpieces. They might help us understand how to meet the challenges of our day.

Authors have always tried to turn their sorrow and confusion into enduring monuments of beauty among the ruins. Continue reading at The Washington Post

[ The Washington Post | 2020-06-03 13:00:00 UTC ]
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BookExpo Declares Its Virtual ‘Library Day’ a Success

BookExpo officials told PW there have been more than 20,000 views of BookExpo Online's library programming alone, and that the engagement in the comments section "has been overwhelmingly positive.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo online #library programming #comments section #bookexpo

Rosen out of intensive care after 47 days

Author Michael Rosen has been moved out of intensive care, his family has reported. The children’s writer has spent 47 days in hospital after exhibiting symptoms of Covid-19. Continue reading at The Bookseller

[ The Bookseller | 2020-05-25 14:30:05 UTC ]
More news stories like this | News stories tagged with: #intensive care

BookExpo 2020: Librarians’ Day Set for 10 A.M. Kick Off

BookExpo Online's first full day of programming begins with a panel featureing five library leaders who will take stock of how libraries are handling the coronavirus pandemic thus far and how the public library might change in the wake of the Covid-19 crisis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo online #full day #library leaders #coronavirus pandemic #public library #covid-19 crisis #libraries #bookexpo

THE NICKEL BOYS Book Club Questions and Reading Guide

Check out our THE NICKEL BOYS book club questions and discussion summary to help you prepare for your next book club discussion. Continue reading at Book Riot

[ Book Riot | 2020-05-11 10:35:51 UTC ]
More news stories like this | News stories tagged with: #reading guide #book club