Question of the Day: Are there too many metrics?

Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly The post Question of the Day: Are there too many metrics? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-04-05 00:00:00 UTC ]
News tagged with: #media metrics #post question #sponsored content

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THE NICKEL BOYS Book Club Questions and Reading Guide

Check out our THE NICKEL BOYS book club questions and discussion summary to help you prepare for your next book club discussion. Continue reading at Book Riot

[ Book Riot | 2020-05-11 10:35:51 UTC ]
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5 Under 5: Audiobooks Under 5 Hours for One-Day Listening

If you're looking for the satisfaction of finishing a great book in a day or two, check out these short audiobooks under 5 hours. Continue reading at Book Riot

[ Book Riot | 2020-05-06 10:37:37 UTC ]
More news stories like this | News stories tagged with: #great book


Mother’s Day book picks by Delia Owens, Jennifer Weiner, Kiley Reid and more

We asked 16 authors to pick their favorite books about mother-child relationships. Continue reading at The Washington Post

[ The Washington Post | 2020-05-06 07:46:44 UTC ]
More news stories like this | News stories tagged with: #delia owens #jennifer weiner #kiley reid


Cowell, Blackman and Biddulph join Empathy Day line-up

Children’s Laureate Cressida Cowell, author Malorie Blackman and illustrator Rob Biddulph are among the names spearheading the Empathy Day programme on 9th June. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 14:12:35 UTC ]
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20 new books publishing today, day 723 at home.

The future may be uncertain, but one thing we can always count on is the bunch of new books that come into the world every Tuesday. Welcome, friends. * Emma Straub, All Adults Here  (Riverhead) “Straub cements her status as a master of the domestic ensemble drama.” –TIME   Percival... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-05 13:27:20 UTC ]
More news stories like this | News stories tagged with: #books publishing


These children’s books have engaged my kids after a long day in quarantine (and on screens)

“Big Idea,” “The Magical Yet,” “I Am Leonardo da Vinci” and other new books that delight and teach. Continue reading at The Washington Post

[ The Washington Post | 2020-04-30 15:50:46 UTC ]
More news stories like this | News stories tagged with: #long day #big idea


National Writing Day launches online #writefromhome campaign

National Writing Day is launching a bank of online writing resources for students, as part of a campaign to encourage them to write during lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 22:46:41 UTC ]
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IPA on Intellectual Property Day: ‘How Much Value Publishers Bring’

In its World Intellectual Property Day statement, the International Publishers Association warns against 'a pretext of emergency access.' The post IPA on Intellectual Property Day: ‘How Much Value Publishers Bring’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-28 01:35:38 UTC ]
More news stories like this | News stories tagged with: #post ipa #publishers association


DHA launches virtual open day

David Higham Associates (DHA) has announced this year's open day will take place online, due to the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 19:47:27 UTC ]
More news stories like this | News stories tagged with: #open day #place online #covid-19 pandemic


Portal From Facebook Salutes Moms With Mother’s Day Campaign

The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek

[ AdWeek | 2020-04-27 19:15:41 UTC ]
More news stories like this | News stories tagged with: #day campaign #coronavirus pandemic #wide range #digital content


As Bookshop Booms, Questions Arise

The independent bookstore e-commerce site Bookshop.org has seen a 2,000% increase in sales in the last month and has become a lifeline for many stores that have been temporarily closed by the Covid-19 pandemic. Yet despite its apparent success, the site has skeptics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #questions arise #temporarily closed #covid-19 pandemic #independent bookstore #bookshop


World Book Day Messages: Appeals for the International Industry

International publishing organizations are calling on this unique World Book and Copyright Day for support urgently needed by the books business—in the context of the coronavirus pandemic. The post World Book Day Messages: Appeals for the International Industry appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-23 15:50:28 UTC ]
More news stories like this | News stories tagged with: #international industry #coronavirus pandemic #world book #international publishing #book day


Protocol layoffs raise some troubling questions

When Protocol, a new site focusing on technology coverage, launched in February, expectations were high. After all, the man behind the site—Robert Allbritton, who owns it through his holding company, Capital News—also helped create Politico, one of the most successful digital media companies of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-04-23 11:45:31 UTC ]
More news stories like this | News stories tagged with: #american citizens #citing sources #homeland security #white house #intelligence community #news publisher #digital media


Hotels Share Favorite Travel Stories for World Book Day: Critical Linking, April 23, 2020

An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot

[ Book Riot | 2020-04-23 10:30:24 UTC ]
More news stories like this | News stories tagged with: #critical linking #world book


Amazon Crossing Rolls Out Its 2020 Free World Book Day Translations

From Turkey, South Africa, Sweden, China, Germany, Israel, Spain, Brazil, and Argentina, this year's free books from Amazon Crossing arrive amid frontier-defying contagion. The post Amazon Crossing Rolls Out Its 2020 Free World Book Day Translations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-17 03:09:44 UTC ]
More news stories like this | News stories tagged with: #south africa #free books #world book


My Job in 5: Becca Harper-Day

Becca Harper-Day is a Digital and Social Marketing Manager and lets us in on how she drives crowdfunding for Unbound Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 19:31:48 UTC ]
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Independent Bookstore Day to Host Virtual Party

Independent Bookstore Day has been rescheduled for August 29 from its original date next week. In lieu of postponing the event entirely, organizers are hosting what they call a virtual party, and are working with stores on promotions to run all next week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-15 04:00:00 UTC ]
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'Jeopardy' Host Alex Trebek Releasing Memoir One Day Before 80th Birthday

The book will reportedly feature what the publisher calls “illuminating personal anecdotes.” Continue reading at HuffPost

[ HuffPost | 2020-04-14 20:21:27 UTC ]
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In Tbilisi, Georgia Plans World Book and Copyright Day Online

On April 23, the Georgian Publishers and Booksellers Association expects to stream a busy World Book and Copyright Day program. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Uniting Our Forces’ n Tbilisi, the Georgian Publishers and Booksellers Association chair Gvantsa Jobava has... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-14 04:30:28 UTC ]
More news stories like this | News stories tagged with: #georgian publishers #porter anderson #booksellers association #world book


Oliver Jeffers answers readers pressing questions

Oliver Jeffers, children's author and illustrator answered readers questions, submitted via Twitter.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-09 05:52:41 UTC ]
More news stories like this | News stories tagged with: #oliver jeffers #children's author