Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how marketers can do their jobs better.... Continue reading at 'AdWeek'

[ AdWeek | 2020-03-18 20:43:09 UTC ]
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Jellybooks: Tracking Reader Engagement for Better Marketing

Andrew Rhomberg explains how Jellybooks smart software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers. The post Jellybooks: Tracking Reader Engagement for Better Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
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To Defy Amazon, Kinokuniya Corners the Market on New Murakami

Kinokuniya, Japan's largest bookstore chain, has purchased 90% of the print run of Haruki Murakami's new book to encourage readers to go to physical store. The post To Defy Amazon, Kinokuniya Corners the Market on New Murakami appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #physical store #encourage readers #print run #defy amazon #haruki murakami

Extensive marketing campaign planned for new Ness novel

Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign.   The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller

[ The Bookseller | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaign #waterstones website #patrick ness

Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show

There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
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The Bookseller launches children's marketing competition

The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Publishers Struggle With Flat Market

Financial results released by three major trade publishers within the last 10 days reflect the challenges publishers are facing in a market that is seeing little, if any, top-line growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #challenges publishers #publishers struggle #flat market

As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek

[ AdWeek | 2015-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #major players #stay afloat #general manager #ad agency #daily mail #ad business

Salesforce taps Instagram's new API with tailored marketing tools

Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World

[ PC World | 2015-08-05 00:00:00 UTC ]
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Can Technology Replicate Word-of-Mouth Book Marketing?

Ferol Vernon of Written Word Media argues that online, email book marketing is at its most effective when addressing readers in precise verticals. The post Can Technology Replicate Word-of-Mouth Book Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
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What Are They Thinking? F.T.‘s ’Emerging Markets'

Few C.E.O.s can claim to head a one-billion dollar publishing company. John Ridding secured that status last week as the Financial Times chief executive saw Japan’s financial news giant snatch The F.T. away from Axel Springer, paying $1.3 b ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paying $1 #axel springer #emerging markets

My Job In 5: Becky McCarthy, Publicity and Marketing Assistant, Michael O'Mara Books

Describe your role I’m the publicity and marketing assistant at Michael O’Mara Books. I support the department by carrying out general administrative tasks as well as posting on our social media channels, setting up competitions with third parties and running my own campaigns. What do you... Continue reading at The Bookseller

[ The Bookseller | 2015-07-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mara books #marketing assistant

E-book VAT 'holds back small markets'

Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook market #vat rates #digital books

“The Markets will be the UN for Publishing,” A Chat with Holger Volland

Last week, Publishing Perspectives hosted a Twitter chat with Holger Volland on the Frankfurt Book Fair's new event, The Markets: Global Publishing Summit The post “The Markets will be the UN for Publishing,” A Chat with Holger Volland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian

[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hachette australia #advertising purposes #australian publisher #harper lee #dragon tattoo #lisbeth salander #david lagercrantz

My Job In 5: Emma O’Donovan, Head of marketing Flying Eye Books

Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller

[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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Graphic Novel, Comics Market Rises to $935 Million in 2014

Led by increases in the book trade, 2014 sales of graphic novels and periodical comics in North America rose in every sales channel except the newsstand, where sales of periodical comics declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
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James ties down second consecutive number one, half-year market gains

E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years.    Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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German Ebook Sales Reaches 4.3% Of Overall Book Market

Statistics from the publishers association show that German ebook sales has stabilized, with prices dropping year over year, and print sales are up. The post German Ebook Sales Reaches 4.3% Of Overall Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-25 00:00:00 UTC ]
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What Can Revitalize Brazil’s Book Market?

Ricardo Lay discusses how to revitalize the book market in Brazil, such as opening new sales and distribution channels and bolstering foreign rights sales. The post What Can Revitalize Brazil’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-24 00:00:00 UTC ]
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Should an Author Favor PR or Marketing?

The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book marketing