PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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#online immersion
The Electronic Entertainment Expo (E3) takes place in Los Angeles June 13 through 15, and as the excitement builds, Facebook revealed the top trending video games and publishers on its platform leading into the show. The top trending publishers and video games were those that experienced the... Continue reading at AdWeek
[ AdWeek | 2017-06-09 00:00:00 UTC ]
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BuzzFeed, Vox Media, Attn, Mashable and Refinery29 are among the publishers getting paid by Facebook to make shows for its video tab. The post Facebook recruits its top publishers for exclusive shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-25 00:00:00 UTC ]
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#vox media
#make shows
#video tab
Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create 'an experience that isn't efficient—that's anti-efficient.' The post How Thought Catalog Uses Social Media Data To Drive Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-12 00:00:00 UTC ]
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BuzzFeed, Bleacher Report, Mashable and Refinery29 want to get into show business. Here's how they are set up to do it. The post How top digital publishers are set up to get into show business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-10 00:00:00 UTC ]
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#bleacher report
Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
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#jeff bezos
Dogs are known as a man’s best friend, but new books coming from religion publishers are exploring how animals can also offer a deeper understanding of spirituality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
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In the crowded author services field, veteran self-published author Scott La Counte launches BuzzTrace to help authors track social media conversations. The post Publishing Startups: BuzzTrace Looks To Track Authors’ Social Networking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-27 00:00:00 UTC ]
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Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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#video strategy
#content marketing
With Family Christian Stores closing all 240 of its outlet, publishers will have fewer ways of getting their religious materials in front of consumers in bricks-and-mortar locations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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#family christian
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Oxford-based Christian publisher Lion Hudson has gone into administration, it has been confirmed by the company's appointed administrators, business advisory firm FRP Advisory. Continue reading at The Bookseller
[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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#test subjects
Two books from Meghan March's self-published Dirty Billionaire trilogy, 'Dirty Pleasures' and 'Dirty Together,' took the top two slots on the iBooks Bestseller list in the week ended December 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-22 00:00:00 UTC ]
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#ibooks bestsellers
#self-published titles
In the Slate Plus bonus segment of Wednesday’s edition of the Culture Gabfest, host Stephen Metcalf chats with Dana Stevens and Laura Miller about their top 10 favorite books and films of 2016. Continue reading at Slate
[ Slate | 2016-12-16 00:00:00 UTC ]
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Here are the ten most popular stories about graphic novels and comics published on publishersweekly.com in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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Fake news doesn't just get airplay on Facebook. Ads for such bogus stories have wound up in unexpected places, including The New York Times and Los Angeles Times. Even big publishers like them are limited in their ability to completely wipe out such ads. “It really exposes the inherent flaw of... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
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#top publishers
#unexpected places
#big publishers
Bonnie Greer, Tessa Jowell and Valerie Amos demand to know why government blocked Althea Efunshile from boardA dozen of the most respected female figures in the arts and creative industries, including Bonnie Greer, the former culture secretary Tessa Jowell, Valerie Amos and Gail Rebuck, the... Continue reading at The Guardian
[ The Guardian | 2016-12-08 00:00:00 UTC ]
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#creative industries
#gail rebuck
#althea efunshile
#culture secretary
#karen bradley
Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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#facebook live
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Header bidding is a hot topic in publishing currently having unlocked new ways to bump up programmatic ad yields. Being early into the tech, case studies are still few and far between though magazine publisher Future has made some good headway. The group, which trades 70 percent of its 400... Continue reading at Digiday
[ Digiday | 2016-10-26 00:00:00 UTC ]
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Books on Christian living remain cornerstones of many Christian publishers' programs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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#christian publishers
Crystal Mahey-Morgan looks at whether publishing can learn anything from grime artists choosing to make their own way in the music industry. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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#music industry