Meet the leaders of companies that are creating new narratives around book coverage and fostering literary communities online. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-06-06 04:00:00 UTC ]
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When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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#branded content
#reach $8
Andrew Rhomberg explains how Jellybooks smart software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers. The post Jellybooks: Tracking Reader Engagement for Better Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
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Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
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#online publishers
#future growth
Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday
[ Digiday | 2015-08-14 00:00:00 UTC ]
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#post facebook
#mobile appeared
#biggest mistake
#distribution channel
#existing content
For the first time in its 30-plus-year history, the Reading Rainbow brand is strategically entering the licensing arena, with assistance from its new licensing agent, Brand Central. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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HarperCollins crime and thriller publisher Julia Wisdom has bought a "deeply disturbing" psychological suspense novel by Camilla Way [pictured], Watching Edie McCrae. Wisdom bought UK and Commonwealth rights (excluding Canada) in the novel, plus a further book, from Hellie Ogden at Janklow... Continue reading at The Bookseller
[ The Bookseller | 2015-08-07 00:00:00 UTC ]
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E-readers and digital publishing continue to foster the market for the hardest forms of erotic fiction, a market traditional publishers fail to serve. The post E-Readers and Erotica Are a Perfect Match appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-06 00:00:00 UTC ]
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#post e-readers
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Readers feeling duped by HarperCollins' promotion of Harper Lee's new novel are getting refunds for their trouble from at least one bookseller in Michigan. The post Some Disappointed Readers Get Refunds for Harper Lee Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-06 00:00:00 UTC ]
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Mantle has acquired two novels by Kate Eberlen in a seven-way auction. Associate publisher Sam Humphreys bought UK and Commonwealth rights to Miss You and one other book from Mark Lucas at LAW. Miss You, which Pan Macmillan's Mantle imprint will publish next year, tells the story of Tess and... Continue reading at The Bookseller
[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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#kate eberlen
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On the surface, Dot sounds like a fairly standard smartwatch: It resembles a Fitbit and features a messaging system, navigation functions, Bluetooth 4.0, an alarm and, of course, a timepiece. Dot is remarkable because it's a braille smartwatch -- t... Continue reading at Engadget
[ Engadget | 2015-08-03 00:00:00 UTC ]
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#ebook reader
Orbile, a new Mexican ebookselling platform created by Kobo and bookstore chains Gandhi and Libreria Porrúa, will offer 70k ebooks on launch in September. The post Orbile Promises Mexican Readers Ebook Ecstacy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-01 00:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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#search engines
#disappointing results
#things digital
#simply isn
#holy grail
'Circling the Sun' by bestselling author Paula McLain ('The Paris Wife') elaborates on the life of another fascinating woman. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-27 00:00:00 UTC ]
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#takes readers
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PW compiled a list of noteworthy publications of Pope Francis's second encyclical 'Laudato Si: On Care For Our Common Home.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-27 00:00:00 UTC ]
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Its social audience growing, Bloomberg Media Group is selling a product that lets advertisers target its audience that comes from those platforms. It's a counterintuitive move, as social audiences tend to be less engaged than direct ones. For advertisers that want to reach a social audience,... Continue reading at Digiday
[ Digiday | 2015-07-27 00:00:00 UTC ]
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#social audience
Frankfurt Book Fair director Juergen Boos spends much of the year traveling to ensure that the best of global publishing is represented at the Fair in October. The post A Curator Connecting Frankfurt to the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-27 00:00:00 UTC ]
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#world appeared
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We all want to eat better, and most of us would love to have more meals with healthful and flavorful whole grains on our table. Yet, as a cookbook author specializing in them, whenever I ask during talks, "Did you cook some whole grains this week?" few hands go up in the room. And, as further... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-24 00:00:00 UTC ]
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#easy ways
'What Pet Should I Get?': New illustrations, books, and exhibits are still to come from Dr. Seuss, 24 years after his death. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-23 00:00:00 UTC ]
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'What Pet Should I Get?': New illustrations, books, and exhibits are still to come from Dr. Seuss, 24 years after his death. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-23 00:00:00 UTC ]
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Does Germany's love of reading extend to ebooks? The results of the 2015 Allensbach Media Market Analysis reveal just how digital Germany's readers are. The post Do German Readers Prefer Print Books? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-21 00:00:00 UTC ]
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