Publishing's future lies in diverse audiences, Chi tells IPG

Publishers need to do a “much better job of catering to underrepresented groups” as they have a responsibility to “represent the experiences of their broad readership”, Elsevier chariman Youngsuk Chi has told the IPG Conference. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-03-03 00:00:00 UTC ]
News tagged with: #diverse audiences #ipg conference

Other Publishing stories related to: 'Publishing's future lies in diverse audiences, Chi tells IPG'


How Facebook Just Became The World's Largest Publisher

With Instant Articles, Facebook has created a rich, multimedia platform to host publishers' stories, and ensure that you never leave.As social networking has taken over the web, and users no longer visit publishers' homepages to find news, Facebook has become a primary funnel for readers,... Continue reading at Fast Company

[ Fast Company | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publisher #multimedia platform #social networking #find news


3 Principles to Multi-Platform Publishing

[Sponsored Content] Multi-platform publishing has evolved from a buzzword to a business necessity. The idea is to get similar or related content onto multiple channels in order to reach and appeal to more people. The reasons for it are many, but here are a few. The post 3 Principles to... Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multi-platform publishing #related content


Facebook Begins Testing Instant Articles From News Publishers

Facebook’s long-rumored plan to directly host articles from news organizations will start on Wednesday, concluding months of delicate negotiations between the Internet giant and publishers that covet its huge audience but fear its growing p ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #news organizations #internet giant #huge audience


New York Times, BuzzFeed to Publish Directly to Facebook

Nine major domestic and international publishers including The New York Times and BuzzFeed will begin publishing articles and videos directly to Facebook as part of an initiative called Instant Articles, Facebook announced on Wednesday.The highly anticipated partnership will certainly have many... Continue reading at Advertising Age

[ Advertising Age | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #nbc news #bbc news #enables publishers #chris cox #business models


The Possibilities and Challenges of Digital African Publishing

Emma Shercliff looks into the creative process in African publishing and distributing an anthology of digital romance writing from Nigeria's Ankara Press. The post The Possibilities and Challenges of Digital African Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative process #african publishing


Agency view: The (few) publishers that get mobile ads right

Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday

[ Digiday | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #ad space #weather company


Short Takes: Spirituality & Religion Publishing News Briefs, May 13, 2015

Another high-profile Christian-themed movie; a change in Bible rights management; an IVP author on tour; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #ivp author


Buenos Aires sees publishers bet on niche markets

Publishers have been upbeat at the 41st Buenos Aires International Book Fair, which concludes today (11th May), highlighting strong sales in the Argentine market of adventure, fantasy and self-help books. They told The Bookseller that they planned to focus on these genres as they sign new talent. Continue reading at The Bookseller

[ The Bookseller | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche markets


The Evolution of Digital Publishing in China and ChineseAll

Tong Zhilei of ChineseAll.com discusses ebooks, UGC, and the evolution of digital publishing in China, growing at 40% each year, and valued at $40 billion. The post The Evolution of Digital Publishing in China and ChineseAll appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


The Changing Face of STM Publishing

A recent report valued STM Publishing at $35 billion annually. The report itself makes for a long but interesting read and really serves to highlight the sheer scale of this sector, the importance of technology, and the value attached to licensing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #changing face #stm publishing #sheer scale


Publishers prepare Independent Bookshop Week exclusives

Deals on Picador Classics, exclusive editions published by Macmillan and money off Hachette Children’s Books series are among the promotions being offered to indies in celebration of Independent Bookshop Week (IBW). Continue reading at The Bookseller

[ The Bookseller | 2015-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children #books series


Amazon Publishing Marches On

Amazon Publishing may have scaled back its plans to have a major New York City trade publishing presence since the departure of Larry Kirshbaum in early 2014, but the company still continues to expand its overall operation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #scaled back #larry kirshbaum


Mixed Signals From Three Publishers

First-quarter reports from three of the largest U.S. trade houses gave mixed messages about the state of book publishing at the start of 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mixed signals #book publishing


PA: publisher revenues 'steady' in 2014

The invoiced value of UK publishers’ annual sales remained absolutely flat year on year in 2014, with a top-line total of £4.3bn, precisely the same as 2013. The figure combines publishers’ revenues from both physical and digital editions and from journals’ income, and is revealed in the... Continue reading at The Bookseller

[ The Bookseller | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher revenues #uk publishers #digital editions #publishers association


Latest UK Book Publishing Statistics Show Stable Market

The Publishers Association released statistics about the UK book publishing industry that show a stable market and increased digital and export sales. The post Latest UK Book Publishing Statistics Show Stable Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stable market #export sales


Sales figures tell all about the UK's waning love for celebrity memoirs

Publishing industry data for 2014 spills the beans on decline in biography and cookbook sales, while children’s literature in print rises by 10%Publishers used to have a simple recipe for a bestseller: sign up a celebrity or a TV chef and get the book out for Christmas.Not any more. The latest... Continue reading at The Guardian

[ The Guardian | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celebrity memoir #sales figures #tv chef #love affair


Will Indigo change the future of bookselling?

Canadian bookstore giant Indigo hopes to expand into the US. But its stores will be like no other bookstore in the US: part bookstore, part 'cultural department store.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-05-07 00:00:00 UTC ]
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Self-Publishing

Kim Kardashian has been taking selfies since 1984. That was the year she first immortalized her own face in an admiring close-up—round cheeks filling the frame, flash shining in her toddler eyes like a premonition. Some other baby Kardashian wails beside her, unmoved by the photo op, but Kim... Continue reading at Slate

[ Slate | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kim kardashian #photo op


Amazon Publishing buys Russell trio

Amazon Publishing has acquired three books by Leigh Russell, who has previously been published by independent No Exit Press. Russell’s Journey to Death and two further titles will be published by Thomas & Mercer, Amazon Publishing’s crime imprint. Senior editor Emilie Marneur bought world... Continue reading at The Bookseller

[ The Bookseller | 2015-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leigh russell #amazon publishing #exit press #thomas mercer #crime imprint


Baltimore Theologian's Book on Violence To Publish in Wake of Riots

The riots in Baltimore have made the publication of 'Stand Your Ground: Black Bodies and the Justice of God' -- inspired by the death of Trayvon Martin -- unfortunately timely. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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