Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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Byliner, a company that publishes long, literary journalism and fiction online and as ebooks, told its contributors Tuesday that it has been struggling and is seeking partners to ensure its future. The company started in 2011 with some fanfare. It ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
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Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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People magazine lost roughly a dozen staff members to layoffs and buyouts last week, according to people familiar with the matter. The departures come just before Time Inc., owner of People, starts to trade independently of Time Warner on Monday, June 9.People is the largest money maker at Time... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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Two data analytics companies, Next Big Book and Qlovi, won startup prizes at BEA, but several others caught our eye and are worth watching through 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-03 00:00:00 UTC ]
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The biggest players in the online publishing space converged in Barcelona this week to discuss the wholesale transformation of the industry into a digital and multiplatform phenomenon. We asked a handful of them one simple question: What's next for native advertising? The post Where top... Continue reading at Digiday
[ Digiday | 2014-06-03 00:00:00 UTC ]
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Bloomsbury is taking its international sales in-house for the first time, after 15 years of... Continue reading at The Bookseller
[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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Prominent African-American and Hispanic children's book publishers, publicists, agents, and authors were featured on the BookCon panel "Where Are the People of Color in Children's Books?" held on Saturday, May 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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Publishers tend to focus their social media strategies around the twin titans of Facebook and Twitter. But perhaps they are ignoring WhatsApp at their own peril. FTW, USA Today’s viral sports site, offers a good ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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This year is set to be a strong one for children’s non-fiction, with retailers reporting... Continue reading at The Bookseller
[ The Bookseller | 2014-06-02 00:00:00 UTC ]
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Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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Facebook restricts users to those over the age of 13, but anyone who's talked to a tween lately knows how effective that is.But now it appears Facebook wants to create a way for young people to go legit on the network -- and still comply with the law.In a patent application filed in November of... Continue reading at Advertising Age
[ Advertising Age | 2014-05-31 00:00:00 UTC ]
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Philip Gulley writes about what he knows: a smalltown Quaker pastor who serves and loves imperfectly, but who always points others to God. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Another New England bookstore has put itself on the market. David Didriksen announced that he is retiring from the bookselling business and selling 18-year-old Willow Books and Café in Acton, Mass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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A panel of veteran literary agents discussed the ways in which they now approach their jobs in the Thursday BookExpo panel “Beyond Authors: Self-Publishing & the 'New' Agents.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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The late author's UK editor remembers a funny, gracious, kind, demanding, delightful and wise human being and writer of one of the world's great autobiographiesMaya Angelou was one of the world's most important writers and activists. She lived and chronicled an extraordinary life: rising from... Continue reading at The Guardian
[ The Guardian | 2014-05-29 00:00:00 UTC ]
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For publishers of religion books aimed at young readers, it's easier than ever to find readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Providing cloud-based business management products is Media Services Group’s forte. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Oscar Dystel, an early pioneer of mass market paperbacks and one-time CEO of Bantam Books, passed away at the age of 101. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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The grants are part of a million-dollar giveaway by James Patterson to independent booksellers who promote children’s books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Amazon has said a bitter dispute with publisher Hachette, which has led to a block on pre-orders, will not be resolved soon. Continue reading at BBC World
[ BBC World | 2014-05-28 00:00:00 UTC ]
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