Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales

Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-15 00:00:00 UTC ]
News tagged with: #give facebook #sell ads #ad sales #national geographic

Other Publishing stories related to: 'Publishers Willing to Give Facebook Their Articles, but Not Their Ad Sales'


Tartt's 'Goldfinch' Doubles Sales Following Pulitzer Win

"The Goldfinch" is on pace to be the bestselling Pulitzer fiction winner since "Olive Kitteridge." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #olive kitteridge


Short Takes: Religion Publishing News Briefs, April 23, 2014

Response to "God and the Gay Christian" kicks off new Southern Baptist imprint; awards and honors; Logos offers Episcopal Church titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes


Parkin to Retire as Kensington Publisher

Laurie Parkin, v-p and publisher of Kensington Publishing, will retire May 30 after serving in those positions since 1999. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kensington publishing


Book, Magazine Sales Fell 9% at BAM

Sales of books and magazines fell about 9% at Books-A-Million in the year ended February 1, 2014 compared to the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazines fell #prior year


PIB: Ad Pages Down in Q1

Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #released earlier


Historically Strong Indie Publishers: Spotlight On New England 2014

For more than a decade, PW’s annual fast-growing independent press feature has included a number of New England–based publishers, with 30-year-old Chelsea Green Publishing leading the way. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this |


Big Publishers Keep Evolving: Spotlight On New England 2014

New England is home to a number of large and mid-size publishers—the headquarters for Houghton Mifflin Harcourt are there, as is Perseus’s Da Capo Press and part of one of the big five trade houses, Hachette. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publishers #trade houses


Dealing with the Aftermath of MacAdam Cage Publishing

After months of uncertainty, efforts by former authors of MacAdam Cage, the now-defunct San Francisco independent publishing house, to retrieve the print rights to their books appear close to a resolution. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print rights


Southland newspaper publisher expands with debut of L.A. Register

The L.A. Register's debut reflects a belief by the owner of Freedom Communications that print still sells well in the modern era of digital media.Commuters at Union Station in downtown L.A. got an early look Wednesday at the first edition of the Los Angeles Register. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #freedom communications #modern era #union station


Burmese Bookseller to Receive Freedom to Publish Award

Dr. Thant Thaw Kaung is the founder of the Myanmar Book Center and executive director of the Myanmar Book Aid and Preservation Foundation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish award


DC’s 2013 Direct Market Sales Show Slippage

A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
More news stories like this |


February Bookstore Sales Dropped 6.8%

Bookstore sales fell 6.8% in February, to $791 million, compared to February 2013, according to preliminary estimates released by the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #census bureau


Bond to be National Trust publisher

Katie Bond, formerly Bloomsbury director of trade marketing and publicity, has been appointed... Continue reading at The Bookseller

[ The Bookseller | 2014-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #katie bond #trade marketing


Baker Publishing to Acquire Regal Books

Baker Publishing Group and Gospel Light announced that Baker will acquire Regal Books, the trade line of Ventura, Calif.-based Gospel Light. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
More news stories like this |


Laurence King Publishing Gains Ground In the U.S.

Laurence King Publishing, an art and design house founded in the U.K. in 1991, is gearing up for the debut of This Is, a series of titles about 20th-century artists presented in the style of graphic novels, with illustrations, original art, and text. The first three titles—This Is Dali, This Is... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels


London Book Fair 2014: Howey Champions DIY Publishing

Wool author Hugh Howey, who has emerged in recent years as one of the poster boys for self-publishing, discussed his career path, and the perks of bring a hybrid author, at a panel during this week's London Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #career path #hybrid author


HarperCollins Canada Publishes Rock Star’s E-book Serial

HarperCollins Canada experiments with publishing a multimedia digital original fiction series with text, illustrations and soundtrack created by Bedouin Soundclash frontman. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
More news stories like this |


Religion Publishers Present Their Titles to PW Editors: A Preview of What’s Coming

In three days of meetings in the latest of our semiannual Religion Summits, fourteen religion/spirituality publishers presented their new and forthcoming books and talked about the challenges of the business. We heard about new voices to watch for and rising topics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming books


Little Books That Might: Foray into Spirituality an Adventure for Music Publisher

A music publisher is venturing into religion/spirituality with a line of books about the spiritual thoughts of celebrities. Now the company just needs to figure out where it can sell them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
More news stories like this |


London Book Fair 2014: At Digital Minds, Publishers Urged to Look Beyond the Book

"We cannot deny we are in an extraordinary transition," said author Anthony Horowitz, opening the sixth annual Publishing for Digital Minds Conference at the London Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital minds #publishers urged