Trying something new isn’t always within the fabric of publishers, especially if they’re unsure of the results. In the final day of the 2018 Folio: Show, speakers highlighted how fighting through these moments of discomfort with a new brand, platform, or strategy can lead to more loyal readers and customers. Back in 2005, podcasts were barely on most people’s radar. That’s when many leaders within the space took their initial steps in dominating the platform. CaskStrength Media managing director Christina Philburn detailed her and her husband’s journey in taking such a leap, launching a podcast about whiskey. Thirteen years later, WhiskeyCast pulls in mid-six figures a year, publishing twice a week. While this sounds like an industry-insider podcast, only 11 percent of its audience actually works in alcohol. By creating such unique and specialized content, the podcast has become the “voice in everyone’s head when they’re buying whiskey,” said Philburn. At larger organizations, it’s possible to take advantage of the level of intimacy that podcasts provide, since it’s still a nascent market. Law.com is going through that journey now, unrolling podcasts that cater to its audience of lawyers, judges, and academics. “When we initially started doing this, our approach was everybody just do a podcast and we will figure out,” said Leigh Jones, editor-in-chief of Law.com. “We weren’t getting what we wanted.” Instead, Jones formalized the editorial process and decided she would... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
News tagged with:
#great experience
Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age
[ Advertising Age | 2023-05-04 14:42:00 UTC ]
More news stories like this | News stories tagged with:
#upfront negotiations
#digital platforms
#senior vp
#reach audiences
#premium publisher
The World Book Day promotion from Amazon Publishing this year offers international reads from several imprints and nine countries. The post Amazon Publishing’s World Book Day #ReadTheWorld Giveaway appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-25 16:30:04 UTC ]
More news stories like this | News stories tagged with:
#amazon publishing
#world book
The new PublisHer pavilion at Bologna International Book Fair co-hosts an International Women's Day breakfast with Kids Can Press. The post International Women’s Day: PublisHer’s Bologna Stand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-08 06:52:38 UTC ]
More news stories like this | News stories tagged with:
#international women
'My Name Is Barbra,' the memoir that superstar Barbra Streisand said she's been working on for more than a decade, will be published this fall. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-02-08 20:02:43 UTC ]
More news stories like this | News stories tagged with:
#memoir
We’re back in Vegas for CES, and while the show doesn’t officially open until tomorrow, many exhibitors have already unveiled their new products at various press conferences and media events. Today, we’re starting to see some of the early car news that frequently dominates CES, as well as more... Continue reading at Engadget
[ Engadget | 2023-01-05 19:50:52 UTC ]
More news stories like this | News stories tagged with:
#configuration options
#favorite app
#headphone jack
#youtube channel
#stay tuned
#digital content
Activist and former pastor Lenny Duncan discusses a personal transformation as well as a spiritual call to action for others in their third book, 'Dear Revolutionaries' (Broadleaf, Feb.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
More news stories like this |
Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
More news stories like this | News stories tagged with:
#self-published author
The reality show format offers amateurs and unknowns a chance to display their latent talent and work with mentors to nurture it in a competition charged with tension. Could the format work for writers, too? Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#great author
Exhibiting publishers from more than 80 nations participated in an Abu Dhabi International Book Fair that staged more than 650 events. The post Abu Dhabi International Book Fair’s Final Exhibitor Tally: 1,130 Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-06 21:38:24 UTC ]
More news stories like this |
Panelists addressing the issue of what a healthy publishing industry looks like concluded that, while the industry is suffering some severe aches and pains, creative remedies could bolster the book business—as long as industry leaders are willing to reimagine old formulas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry leaders
#book show
#publishing industry
The Maryland congressman, who has become the face of Washington's efforts to fight nationwide book banning efforts, capped off a day full of discussion on the biggest issues in the library world today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#big day
#biggest issues
Industry experts discussed the normalization of working from home, the dearth of in-person networking in the age of Covid-19, new expectations among a younger generation of publishing professionals, and more on the second day of the 2022 U.S. Book Show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing professionals
#book show
#younger generation
The U.S. Book Show's opening keynote featured Ukrainian novelist Andrey Kurkov, speaking from his home in Kyiv, who provided the history through a literary lens of the Russo-Ukrainian conflict that culminated in war. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
Look, The Joshua Tree was the first album I ever bought with my own money. I have a soft spot for U2, up to and including Achtung Baby (I guess). And I suppose a memoir by one of the biggest rock stars of a generation is to be expected, particularly one who’s assumed an often […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-10 13:35:33 UTC ]
More news stories like this | News stories tagged with:
#soft spot
#memoir
The challenges of intellectual property protection in an age of digital distribution are at the heart of the Indian publishers' free program. The post World Book & Copyright Day: India’s Publishing Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-22 15:58:07 UTC ]
More news stories like this | News stories tagged with:
#publishing conference
#digital distribution
#indian publishers
#free program
#world book
Penguin Michael Joseph m.d. Louise Moore will be the head judge on "The Great Cookbook Challenge with Jamie Oliver", aiming to showcase and demystify the publishing process when the series airs on Channel 4 later this month. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 18:35:43 UTC ]
More news stories like this | News stories tagged with:
#louise moore
#cookbook
Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:20:02 UTC ]
More news stories like this | News stories tagged with:
#creative access
#10-year anniversary
#disproportionate impact
#under-represented groups
#sharp decline
Disney held its first-ever Disney+ Day on Friday, and wouldn’t you know it, new content from Marvel Studios dominated the slate, with the company announcing or providing updates on 12 different live-action and animated shows. You can see an early look at footage from some of the upcoming shows... Continue reading at Engadget
[ Engadget | 2021-11-12 18:47:14 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#head writer
#release date
#short films
#sweet dreams
#comic book
Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age
[ Advertising Age | 2021-11-10 10:15:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publisher
I’ve recently been enjoying season two of the HBO Max series Love Life. I enjoyed season one because it felt like a combination of an extended rom-com and listening to someone talk about their first dates, two genres I enjoy. Season two is even better, because it stars William Jackson Harper... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-05 19:27:36 UTC ]
More news stories like this | News stories tagged with:
#tv shows
#lit hub
#book publishing