Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine," said Melanie Altarescu, head of strategic initiatives at Wired, which is owned by Conde Nast. "Now we create it so that lives in so many different places, including our website, magazine and social channels as well as the client's social channels and website.""The last layer, which is the new part, is they want the content to also live on the influencer's channel," she added. "The first place these pictures ever appeared was on their feeds." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
Four trade groups representing publishers such as Axel Springer, Bloomberg, Conde Nast, Hearst and the Guardian released a letter Monday addressed to Google CEO Sundar Pichai that sharply criticizes the company's approach to publishers as strict new privacy rules loom in Europe.The trade... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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After Facebook's news feed changes, publishers are not changing their strategies on the platform, or they're trying to focus more on other social channels. The post Digiday Research: Majority of publishers aren’t worried about Facebook’s algorithm changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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Penny Scott-Bayfield, current finance director of Conde Nast, will be joining the Bloomsbury board as group finance director. Continue reading at The Bookseller
[ The Bookseller | 2018-04-20 00:00:00 UTC ]
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The departures come at a particularly challenging time for the embattled prestige magazine publisher. The post Conde Nast’s digital leadership ranks thin with recent exec departures appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-10 00:00:00 UTC ]
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The deal was an example of how publishers are leaning on each other to grow their share of the digital ad pie that’s increasingly going to the tech giants. The post Conde Nast is out of its sales partnership with NBCU and Vox Media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-19 00:00:00 UTC ]
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It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media.... Continue reading at Advertising Age
[ Advertising Age | 2018-02-14 00:00:00 UTC ]
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AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago,... Continue reading at Advertising Age
[ Advertising Age | 2018-02-13 00:00:00 UTC ]
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Fred Santarpia, Conde Nast's chief digital officer, discussed the publishing giant's paywall strategy, e-commerce plans and more. The post More paywalls are ‘highly likely’: A Digiday+ Slack town hall with Conde Nast’s Fred Santarpia appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-02 00:00:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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As sexual harassment accusations sweep through many industries, the selection of a new editor has become a prism through which to read a changing landscapeThe publishing industry guessing game over who will assume Vanity Fair’s leadership role from long-serving superstar editor Graydon Carter... Continue reading at The Guardian
[ The Guardian | 2017-10-28 00:00:00 UTC ]
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With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-13 00:00:00 UTC ]
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Anheuser-Busch InBev has quietly moved into the digital publishing business with a series of investments in websites that cover beer culture and the rising craft beer industry. But the slow move by the nation's largest brewer into the editorial business is raising conflict-of-interest questions... Continue reading at Advertising Age
[ Advertising Age | 2017-06-07 00:00:00 UTC ]
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Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-04 00:00:00 UTC ]
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Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
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HTC has unveiled Vivepaper, an app that lets Vive users check out interactive, VR content from publishers like Conde Nast. After you don the headset and scan a physical AR booklet, you can peruse a virtual magazine and load up 360-degree videos, 3D c... Continue reading at Engadget
[ Engadget | 2016-10-28 00:00:00 UTC ]
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Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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ClearVoice Inc., the Phoenix-based content marketing software startup, has raised $1.2 million in its seed round. The company will use the money to hire about 15 people in sales, marketing and product development by the end of the year. ClearVoice will use the extra help to publish data-driven... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-02-27 00:00:00 UTC ]
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That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age
[ Advertising Age | 2016-02-16 00:00:00 UTC ]
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Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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