Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine," said Melanie Altarescu, head of strategic initiatives at Wired, which is owned by Conde Nast. "Now we create it so that lives in so many different places, including our website, magazine and social channels as well as the client's social channels and website.""The last layer, which is the new part, is they want the content to also live on the influencer's channel," she added. "The first place these pictures ever appeared was on their feeds." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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Facebook has been fighting something of a losing battle against the problem of fake news, but media mogul Rupert Murdoch thinks he has come up with a solution. He says that the social network should pay "trusted" publishers for the provision of news content. Facebook recently said that it wants... Continue reading at Betanews
[ Betanews | 2018-01-23 00:00:00 UTC ]
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News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going to revamp its news feed to ensure it's publishing the most legitimate, "trusted" news content on its... Continue reading at AdWeek
[ AdWeek | 2018-01-23 00:00:00 UTC ]
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Facebook has plans to tweak its News Feed to include more posts from friends and family and less from news publishers in an attempt to fix some of the platform's problems. Now news magnate Rupert Murdoch thinks that the social network should adopt a... Continue reading at Engadget
[ Engadget | 2018-01-23 00:00:00 UTC ]
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Amid policy changes at social network, media mogul criticizes it for failing to ‘adequately reward’ publishers that add value and integrityRupert Murdoch issued a new salvo in the row between Facebook and news publishers on Monday, calling on the social media company to pay publishers for their... Continue reading at The Guardian
[ The Guardian | 2018-01-23 00:00:00 UTC ]
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Publishers were able to make decent money on Facebook by making and selling custom videos for advertisers, but that could soon change. The post Facebook news-feed changes will cut into publishers’ branded-content revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
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There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at Advertising Age
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-10 00:00:00 UTC ]
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No one's leaving Facebook, but there might be fewer videos on the platform. The post Video publishers on what happens after Facebook stops subsidizing video content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-03 00:00:00 UTC ]
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Kevin Systrom said Instagram and Facebook realize media companies are important to their ecosystems and want to make sure publishers thrive there. The post Instagram’s Kevin Systrom on publishing on platforms: ‘The big question is, what’s the business model?’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on... Continue reading at AdWeek
[ AdWeek | 2017-08-22 00:00:00 UTC ]
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First, Instagram and Facebook wanted to be more like Snapchat, and now Google evidently does, too. The Wall Street Journal reported today that Google is developing a content system, called Stamp, that's designed to look like information seen via Snapchat's publisher channel Discover. Citing... Continue reading at AdWeek
[ AdWeek | 2017-08-05 00:00:00 UTC ]
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Trapeze is publishing Things I Have Drawn: At the Zoo by Instagram father-and-son trio, Tom, Dom and Al Curtis, in which kids' drawings are "hilariously brought to life". Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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Attn created a new revenue stream from Instagram, which now accounts for about 10 percent of its overall revenue. The post How news publisher Attn is getting Instagram to pay off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-26 00:00:00 UTC ]
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A lawsuit filed by three major textbook publishers charges Follett with copyright and trademark infringement, as well as trademark counterfeiting, for knowingly selling counterfeit textbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
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On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings to talk Facebook Live, Snapchat, distributed publishing, and duopoly. Sponsored content by GumGum The post Podcast: LittleThings’ Gretchen Tibbits on... Continue reading at Digiday
[ Digiday | 2017-06-14 00:00:00 UTC ]
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Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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Now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content shared on the platform whenever they can. The post How publishers use emotion to promote content on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-09 00:00:00 UTC ]
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Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
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