Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine," said Melanie Altarescu, head of strategic initiatives at Wired, which is owned by Conde Nast. "Now we create it so that lives in so many different places, including our website, magazine and social channels as well as the client's social channels and website.""The last layer, which is the new part, is they want the content to also live on the influencer's channel," she added. "The first place these pictures ever appeared was on their feeds." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
News tagged with:
#create content
#ad campaign
#strategic initiatives
#conde nast
#social channels
A competition in academic publishing design and an aggregation of content relative to Ukraine from the Association of University Presses. The post Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-29 15:50:11 UTC ]
More news stories like this | News stories tagged with:
#university presses
#academic publishing
Celebrating its 10th anniversary, the self-publishing services provider offers easy-to-use, free tools to help indie authors publish books and find readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#10th anniversary
#find readers
'Never give people what they want, or they'll hate you for it,' said Lotringer, founder of the influential publisher Semiotext(e), who died last week. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-18 14:30:04 UTC ]
More news stories like this | News stories tagged with:
#give people
#book publishing
Vintage publisher Rachel Cugnoni is leaving the company with immediate effect after her role was made redundant. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 21:28:52 UTC ]
More news stories like this | News stories tagged with:
#made redundant
SPCK Group has appointed Wendy Grisham to the newly created role of group publishing director, part of a wider restructure that sees a pair of promotions and two departures. Continue reading at The Bookseller
[ The Bookseller | 2021-07-09 06:44:57 UTC ]
More news stories like this | News stories tagged with:
#publishing director
Marie Claire U.S. had been part of Hearst since 1994 in a joint venture with French company Marie Claire Album. Continue reading at The New York Times
[ The New York Times | 2021-05-11 17:35:20 UTC ]
More news stories like this | News stories tagged with:
#british publisher
#joint venture
#hearst
#marie claire
Amazon Publishing will sponsor Capital Crime's 2021 New Voices Award sponsored by Amazon Publishing with a £1,000 cash prize and potential publication. Continue reading at The Bookseller
[ The Bookseller | 2021-05-05 13:40:42 UTC ]
More news stories like this | News stories tagged with:
#voices award
#amazon publishing
Helen Mackenzie Smith has been promoted to the newly created role of picture books publisher at Simon & Schuster Children's. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 18:09:06 UTC ]
More news stories like this | News stories tagged with:
#ss children
#books publisher
Deal covers 600 songs including Blowin’ in the Wind and Knockin’ on Heaven’s DoorUniversal Music has struck a deal to buy the rights to Bob Dylan’s entire catalogue of 600 songs, from Blowin’ in the Wind to Knockin’ on Heaven’s Door, in the biggest music publishing deal in decades.Dylan, whose... Continue reading at The Guardian
[ The Guardian | 2020-12-07 12:40:36 UTC ]
More news stories like this | News stories tagged with:
#bob dylan
#universal music
#entire catalogue
#nobel prize
#publishing deal
Some publishing executives worry their authors and staff might rebel, but they say their bigger concern would be ensuring the book’s accuracy. Continue reading at The New York Times
[ The New York Times | 2020-11-18 10:19:13 UTC ]
More news stories like this | News stories tagged with:
#trump memoir
#memoir
As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:17 UTC ]
More news stories like this | News stories tagged with:
#paying readers
#publishers make
Book export organization Brazilian Publishers has a full lineup of online events during the Frankfurter Buchmesse week, as well as a catalogue of titles with rights available. (Sponsored) The post ‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
More news stories like this | News stories tagged with:
#frankfurt appeared
#brazilian publishers
#online events
#frankfurter buchmesse
'Too Much and Never Enough,' Mary L. Trump's book on her uncle Donald Trump sets record for Simon & Schuster. But POTUS has nothing on Voldemort. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-16 16:14:02 UTC ]
More news stories like this | News stories tagged with:
#mary trump
#simon schuster
#memoir
A reader explains why working in the publishing industry made him appreciate the value of a book more. Continue reading at Book Riot
[ Book Riot | 2020-03-17 10:35:25 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
More news stories like this | News stories tagged with:
#post coronavirus
#scholarly publishers
#publishers make
The Little Tiger Group is bringing all of its imprints—Little Tiger, Caterpillar, Stripes and 360 Degrees—under the Little Tiger brand, with Thomas Truong promoted to the role of group publishing director. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 00:36:47 UTC ]
More news stories like this | News stories tagged with:
#tiger group
Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
More news stories like this | News stories tagged with:
#social distribution
#key metric
#user experience
ViacomCBS, fresh off a recent merger, is looking to sell its Simon & Schuster book publishing business Continue reading at ABC News
[ ABC News | 2020-03-04 18:09:45 UTC ]
More news stories like this |
Every assistant sifting through the slush pile, dreaming of selling their own novel, can now focus on the tale of Zakiya Harris, a former assistant editor who just sold her debut to Atria in a seven-figure deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
More news stories like this |
Every assistant sifting through the slush pile, dreaming of selling their own novel, can now focus on the tale of Zakiya Harris, a former assistant editor who just sold her debut to Atria in a seven-figure deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#figure deal
#slush pile
#assistant editor
#seven-figure deal