Publishers see short-form video views on Facebook cut in half

Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The Telegraph was getting over 10 million Facebook views a week for 70 videos. Now it’s under 5 million. “It’s questionable whether that’s saturation, algorithm changes or changes in content,” said The Telegraph’s head of social, James Carson. With mid-roll, Facebook could further penalize shorter videos. The post Publishers see short-form video views on Facebook cut in half appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-13 00:00:00 UTC ]
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AOL Outlines How New AOL Advertising.com Group Will Serve Publishers

In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Publishers Starting to Name-Check iTunes "Top Grossing Apps"

From Yahoo's The Cutline: At a panel during the TechCrunch conference in New York last week, Greg Clayman, publisher of News Corp.'s Daily iPad publication, said the application had "almost a million downloads" since its launch in February. "This puts us in the large pantheon of large apps,"... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
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Metamarkets Raises $6 Million To Help Big Web Publishers Corral Big Data

A ad tech startup that promises to help Web publishers make sense of all the data their ad sales generate. Continue reading at AllThingsD

[ AllThingsD | 2011-05-31 00:00:00 UTC ]
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"Democratic" publishing venture launched at Hay

Written By: Charlotte Williams Publication Date: Sun, 29/05/2011 - 12:00 A publishing platform which allows readers to choose what should be published has been launched, supported by Faber and created by "QI" writers John Mitchinson and Justin Pollard, and Crap Towns author Dan Kieran.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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Children's publishers welcome Waterstone's sale

Written By: Caroline Horn Publication Date: Fri, 27/05/2011 - 12:26 Children's publishers have welcomed the acquisition of Waterstone's by Russian businessman Alexander Mamut. Francesca Dow, m.d. of Penguin Children's Books, said: "The Waterstone's takeover is good news for children's... Continue reading at The Bookseller

[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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2011 U.S. Newspaper Publishing Industry - Jobs & Wages Report

Research and Markets report features 2011 current and 2012 forecast estimates on the median wages and salaries nationally and for all 50 U.S. States. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-27 00:00:00 UTC ]
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Chiki Sarkar appointed Penguin India publisher

Written By: Charlotte Williams Publication Date: Fri, 27/05/2011 - 10:18 Chiki Sarkar, former editor-in-chief of Random House India, has been appointed publisher of Penguin India. Chiki had worked at Random House India since 2006, working with authors including Anita Desai, Salman Rushdie and... Continue reading at The Bookseller

[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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B-to-B Publishers Say E-Media, Sales Expenses To Increase the Most in 2011

Spending on e-media infrastructure increased for both large and small b-to-b publishers in 2010 and will again in 2011, according to respondents to the 2011 FOLIO B-to-B CEO Survey. Larger publishers expect operating expenses to jump 6 percent in e-media, while smaller publishers expect a 5... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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Brightcove Strikes Video Syndication Deal with AOL’s 5min Media

Brightcove, an online video platform, and 5min Media, a Web video syndication platform and division of the newly-formed AOL Advertising.com Group, have expanded their partnership. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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Amazon's Publishing Plans Cause Rivals Some Unease

Earlier in the week, Amazon announced that it was hiring Laurence Kirshbaum, the former CEO of Time Warner Book Group, to head a new publishing imprint. This seems like an odd time for Amazon to be making its mark on the pubishing industry: book sales are down, major book chains like Borders are... Continue reading at AdWeek

[ AdWeek | 2011-05-25 00:00:00 UTC ]
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Top Five Mags First Half: Sneakers, Yachts and Hiking Boots

Some new magazine faces have shown up in min's top 5 ad-page charts (see below) for June and for the first half (January-June 2011 vs. 2010). They are sun-bleached, health-minded, sports and outdoor enthusiast in Competitor Group's Competitor, Source Interlink's Power & Motoryacht, Mariah... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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HC to publish final Michael Crichton title this November

Written By: Graeme Neill Publication Date: Tue, 24/05/2011 - 09:00 HarperCollins will publish this November the novel Michael Crichton was working on when he died in 2008. Described as a "high-concept thriller in the vein of Jurassic Park", Micro is co-written by Richard Preston. It follows a... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Pan Mac acquires self-publishing star Hocking

Written By: Graeme Neill Publication Date: Tue, 24/05/2011 - 09:38 Pan Macmillan has bought UK and Commonwealth rights (including ebooks) to seven books by self-published US sensation Amanda Hocking. Julie Crisp, editorial director at Tor, bought the rights from St Martin's Press in the United... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Publishers Fight to Control Consumer Data They Barely Use

The sticking point in publishers’ negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didn’t want to give it up. But the big irony in all this back and... Continue reading at AdWeek

[ AdWeek | 2011-05-24 00:00:00 UTC ]
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Oxfordshire scraps December library cuts

Written By: Benedicte Page Publication Date: Mon, 23/05/2011 - 15:45 Oxfordshire council has confirmed it will not withdraw funding from libraries at the end of this year. Under plans unveiled in 2010, 20 libraries in the county were due to lose all funding at the end of December. While a... Continue reading at The Bookseller

[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Publishers "celebrating" after Waterstone's takeover

Written By: Bookseller Staff Publication Date: Mon, 23/05/2011 - 09:40 The takeover of Waterstone's by Alexander Mamut is cause for celebration among the publishing industry, Faber c.e.o. Stephen Page has said. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Publishers begin "buddying" schemes

Written By: Benedicte Page Publication Date: Fri, 20/05/2011 - 08:34 Random House and Bloomsbury have begun "buddying" programmes to support their local libraries and library authorities. More than 20 Random House staff have volunteered to be part of a pilot scheme pioneered by deputy group... Continue reading at The Bookseller

[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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French poll says publishers less reliable than a decade ago

Written By: Barbara Casassus Publication Date: Thu, 19/05/2011 - 09:58 Fewer French booksellers think publishers are "serious and reliable" than they did 10 years ago, a survey has revealed. Among 430 representative outlets surveyed in a poll taken for French trade weekly Livres Hebdo between... Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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PW Has A New Facebook Page

PW has a new Facebook page at www.facebook.com/pubweekly. We hope you'll come check us out over there, "like" us, and join the publishing business conversation in the interactive space that is Facebook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-19 00:00:00 UTC ]
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Amazon.com launches second publishing imprint

Written By: Graeme Neill Publication Date: Wed, 18/05/2011 - 14:47 Amazon.com has announced the launch of its second publishing imprint this month, with Thomas & Mercer to focus on mysteries and thrillers. The imprint is named after the streets that flank Amazon's Seattle headquarters and... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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