Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]

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Johnston Press appoints BBC exec to head up marketing

Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director. Continue reading at Media Week

[ Media Week | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director #johnston press #yorkshire post


Nosy Crow to publish book of John Lewis Snowman ad

Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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S&S to launch self-publishing service with Author Solutions

Simon & Schuster has teamed up with Author Solutions to launch a self-publishing service... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author solutions #simon schuster #self-publishing service


B&N releases UK apps

Barnes and Noble has released Nook apps for android, iPad and iPhone users in the UK. The apps... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iphone users


Publishers join in Black Friday offers

Publishers have joined retailers for the first time in offering customers up to 50% off books as... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offering customers


Further publisher consolidation 'inevitable'

Further major publisher consolidations will change the face of the industry in the next year,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher consolidation


How Any Brand Can Become a Publisher

If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek

[ AdWeek | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #luxury hotel #human touch #financial services


Could Tumblr Save Web Publishing?

Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. ... Continue reading at AdWeek

[ AdWeek | 2012-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #front door #coming months


AAM Completes Initial Certification of Adobe Digital Publishing Suite

NEW YORK, Nov. 15, 2012 /PRNewswire-USNewswire/ -- The Alliance for Audited Media, formerly the Audit Bureau of Circulations, has completed an initial audit of Adobe Digital Publishing Suite (DPS), a solution that many AAM publisher members use ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audited media #audit bureau


A One-Stop, Web-Based Shop For Comic Book Publishing

Graphicly abandoned their iTunes-like comic book marketplace to develop a full suite of online publishing tools for visual storytellers. As Adrian Tomine has pointed out, the one-time subculture of comics and graphic novels has migrated into the mainstream over the past decade. The... Continue reading at Fast Company

[ Fast Company | 2012-11-14 00:00:00 UTC ]
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Competition or Cooperation? News Publishers Turn to Their Neighbors

Participants at the African Media Leaders Forum in Dakar, Senegal, today heard how twinning partnerships between African newspapers, and newspapers elsewhere, are leading the way to developing successful business strategies and strengthening financia ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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In Corporate Publishing, Are E-books PDF 2.0?

The PDF is firmly entrenched in corporate culture, but as digitally savvy employees push for a sensible way to consume long documents at work the ebook format will take hold. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate publishing #ebook format


A True Princess of the Publishing Industry

Sheikha Bodour Al Qasimi founded the Emirates Publishers Association and pushed for it to become a full member of the IPA. Here, she explains it was so important. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry


Can Bricks-and-Mortar Bookstores Win a Price War with Amazon?

Australia's Bookworld has guaranteed that it will beat Amazon and other online competitors' prices by 10%. But are they risking losing too much profit? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beat amazon #price war #online competitors


November Top BlueInk Reviews of Self Published Books

This month's starred reviews of self-published books includes a SF mystery set in dystopia where people live in domed cities and a memoir of Mexican immigration to the US. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published books #starred reviews #people live


A Small World: The Global E-Book Market Expands

The rise of easy-to-use ebook publishing platforms that distribute globally, the inherent speed of digital publishing, and the low cost and ever-rising demand for ebooks in both the developing world, as well as from developed but remote economies like Australia, offer the potential of vibrant... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #low cost #developing world #revenue streams


Maurice Sendak: “Publishing Is Such an Outrageously Stupid Profession”

The Believer has published an interview with author Maurice Sendak, in which Sendak doesn't hold back his thoughts on the publishing business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-08 00:00:00 UTC ]
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Amazon Cuts Japanese Kindle Price; Sony’s eBookstore Again on iOS

Amazon lowered the price of its Japanese Kindle Paperwhite to 100 dollars, matching the price of the recently announced Kobo Glo, while Sony's ebookstore is again on iOS. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-08 00:00:00 UTC ]
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John Lennon Letters app launched

Weidenfeld & Nicolson and Haymarket Network are launching an app of The John Lennon Letters... Continue reading at The Bookseller

[ The Bookseller | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weidenfeld nicolson


iPad Mini: A Supercharged E-Reader with A Middling Screen and a High Price

Apple's new iPad Mini is the best small tablet on the market and makes an amazing e-reader; the only problems are its not-so-hi-res screen and it's not-quite-low-enough price tag. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad mini #high price #price tag