If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic. Publishers still have concerns about their ability to monetize AMP pages and maintain their sites' look and feel on the stripped-down pages, though. “I’d like to see them offer more advertising options,” Purch CTO John Potter said. “But the whole premise is speed.” The post Publishers are pleasantly surprised by Google AMP traffic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-14 00:00:00 UTC ]
Publishing rights staffers are asked to utilize special new 'Publishers' Rights Corner,' adjacent to the already sold-out LitAg at Frankfurt on Oct. 18. The post Publishers’ Rights Corner: A Place for Frankfurt’s New Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-07 00:00:00 UTC ]
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Google's highly anticipated open-source code Accelerated Mobile Pages (AMP) has rolled out globally. Its core premise: to speed up page-load times on the mobile Web. Publishers across the pond, in Europe and beyond, have all been frantically AMP-coding article pages, and many are now running all... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday
[ Digiday | 2016-01-27 00:00:00 UTC ]
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Minimum wage, selling used books, a better search engine, financing for new booksellers, and an ongoing conversation on race and class were among booksellers' concerns. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-25 00:00:00 UTC ]
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What's old is new again. Publishers including Mic, Ozy and Skift are trying to seduce readers into signing up for their newsletters by cajoling them with cash and trips. The scheme takes a page from the the playbook of Publishers Clearing House, which uses contests to great effect (and... Continue reading at Digiday
[ Digiday | 2015-10-20 00:00:00 UTC ]
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The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian
[ The Guardian | 2015-10-11 00:00:00 UTC ]
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Amazon has come under fire from the NSPCC after a 12-year-old girl stumbled across explicit material on its website while searching for free ebooks. The girl’s mother, referred to only as Nicola, has complained to Trading Standards and The BBC her daughter typed “free Kindle books for... Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Publishers are firmly in the era of distributed content. By pushing stories straight to platforms such as Facebook and Twitter, without trying to get readers back to their sites, publishers want to go where the readers are, and hopefully, build new revenue streams. There's no shortage of... Continue reading at Digiday
[ Digiday | 2015-09-10 00:00:00 UTC ]
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[Sponsored Content] As a publishers, you don't trade sales for eyeballs, because eyeballs can't be spent or invested. The post Publishers – Don’t Trade Your Content (Monetize It) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-17 00:00:00 UTC ]
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Upstart publishers in Iran are using ebooks and digital-only distribution as a way to circumvent government censors in Iran and reach willing readers. The post Publishers in Iran Use Ebooks to Circumvent Censors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-19 00:00:00 UTC ]
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Publishers in the Middle East describe how they are trying to get around daily challenges, in particular falling book sales, resulting from instability. The post Publishers in the Middle East Hustle to Cope with Instability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-15 00:00:00 UTC ]
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Facebook traffic is the new elixir of news publishers, but don’t write off The Drudge Report, a reliable traffic firehose since 1996. The Web 1.0 news aggregator sends millions of pageviews to publishers including The New York Times, Bloomberg and The Washington Post. Drudge outranks social... Continue reading at Digiday
[ Digiday | 2015-04-07 00:00:00 UTC ]
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On Tuesday, Scribd and Oyster both announced partnerships with Macmillan to bring new titles to their ebook subscription services. But how do all-you-can read platforms benefit publishers? The post Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why? appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-13 00:00:00 UTC ]
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If you need recommendations for your one-person book club, because you'd rather not join an actual one (even if it was founded by a social media mogul), hit up Bing. Microsoft's search engine now displays a carousel of book titles and cover pages (wh... Continue reading at Engadget
[ Engadget | 2015-01-10 00:00:00 UTC ]
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Google is looking to experiment with a "buy now" button that would allow browsers to shop directly through the search engine, without having to visit a retailer's own website. According to a report in the Wall Street Journal, the search giant is seeking to compete directly with Amazon, which... Continue reading at The Bookseller
[ The Bookseller | 2014-12-17 00:00:00 UTC ]
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German publishers said they are bowing to Google’s market power, and will allow the search engine powerhouse to show news snippets in search results free of charge, at least for the time being.The decision is a step in an ongoing legal dispute between the publishers and Google. Publishers are... Continue reading at PC World
[ PC World | 2014-10-23 00:00:00 UTC ]
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New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-25 00:00:00 UTC ]
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StumbleUpon has been a mainstay of native advertising. But it's lost some of its luster with the rise of Facebook and Twitter. The post Publishers’ love-hate relationship with StumbleUpon appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-18 00:00:00 UTC ]
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Yes, it's called My Independent Bookshop, but what does Penguin Random House's new site do for booksellers?I've just opened my very own bookshop at myindependentbookshop.com, the new book recommendation site from Penguin Random House. I enjoyed choosing the font for my logo (Shakespearean), the... Continue reading at The Guardian
[ The Guardian | 2014-05-26 00:00:00 UTC ]
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