PTC Influencer Marketing Breakfast: Meet our Panelists

The first PubTech Connect Breakfast Panel will cover a topic that is changing book marketing. Meet our moderator and several of our esteemed panelists. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]

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All Quiet at B&N Annual Meeting

Despite the release last week of disappointing quarterly results and the surprise dismissal of CEO Ron Boire in August, the chain's shareholders meeting, held Wednesday, was a tranquil affair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-15 00:00:00 UTC ]
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Decline of Distributors to Christian Stores Reflects Market Trends

Following the closing of Send the Light Distribution (STL) this summer, the number of book distributors serving the Christian market has dropped to a new low. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian market


Germany's Dmexco Conference Provides a 'Trail Map' for Marketers to Learn Ad-Tech

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek

[ AdWeek | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming days #fourth time #interesting things #human connection


Arab Trade Delgation Reflects on the Latin American Market

On a trade mission to Brazil, a United Arab Emirates publishing group finds sharp interest among Latin American colleagues in Arabic-Portuguese rights. The post Arab Trade Delgation Reflects on the Latin American Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
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How marketers are distributing 360-degree videos beyond YouTube and Facebook

In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday

[ Digiday | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #organic reach #facebook appeared #vr content #major publisher


My Job in 5: Giulia Mammana, marketing assistant, Maggioli

Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing,... Continue reading at The Bookseller

[ The Bookseller | 2016-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing assistant #leading academic #professional publishers #online books


Orion acquires 'East meets West' debut The Arrangement

Orion has acquired a comic tale of "East meets West", The Arrangement, by 27-year-old debut author Sonya Lalli - pitched as "Bend it Like Beckham meets Bridget Jones's Diary".  Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orion acquires


Twitter to Open Pre-Roll Video Ad Program to Influencers

Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #top publishers #media companies


Beijing Book Fair: Market Opportunities for Everyone

Overseas exhibitors were happy to see that the huge Chinese book market remains positive and open with business opportunities for different segments of the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #overseas exhibitors #business opportunities


Growing Chinese journals market 'too big to ignore', PA report says

The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller

[ The Bookseller | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge shift #english-language journals #chinese publishers


São Paulo’s Book Fair: Brazil’s Bid for Hope in a Tough Market

Amid falling book production, sagging sales, low readership, and higher book prices, one of Brazil's key publishing events opens next week, the industry looking for ways forward. The post São Paulo’s Book Fair: Brazil’s Bid for Hope in a Tough Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair #tough market


Publishers Look to Crack the National Parks Market

With the National Parks enjoying a popular centennial year, publishers are working with in-park gift shops to reach the growing number of parks visitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number


7 Digital Marketing Stats That Grabbed Our Attention This Week

Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek

[ AdWeek | 2016-08-05 00:00:00 UTC ]
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The Audio Book Club Meets the Cursed Child

To listen to the Audio Book Club discussion of Harry Potter and the Cursed Child, click the arrow on the player below. Continue reading at Slate

[ Slate | 2016-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cursed child #harry potter


Meet the cast from 'Suicide Squad'

The cast of 'Suicide Squad' discuss the latest DC heroes to jump from the comic book page to the silver screen. Continue reading at BBC World

[ BBC World | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #suicide squad #silver screen


International Editors Observe Trends in the German Book Market

Contrasts and comparisons, challenges and opportunities: a group of English-language children's book editors share their observations of the Germany market following their summer German Book Office tour. The post International Editors Observe Trends in the German Book Market appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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8 Eye-Opening Digital Marketing Stats From the Past Week

The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days.  1. If social is any indication, Hillary is in... Continue reading at AdWeek

[ AdWeek | 2016-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top priority #display ad


Understanding Post-Soviet Book Markets: FBF Summer Academy in Kiev

From the Frankfurt Book Fair Summer Academy, book industry consultant Iryna Baturevych offers an insider look at post-Soviet book markets and the international ambitions of publishers working there. The post Understanding Post-Soviet Book Markets: FBF Summer Academy in Kiev appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers working


Behind the Italian Bestseller, 'Sleepless Nights,​ Kisses for Breakfast'

This memoir by a designer and cartoonist is topping the charts on Amazon in Italy, and has sold to publishers in five countries. The book's agent, Laura Ceccacci, says the author initially gained a following through his lighthearted posts on Facebook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #italian bestseller #sleepless nights


‘A Unique Market in Europe’: Poland’s Marcin Skrabka

A study in contrasts, Poland's market is quick to respond to technology even while losing readership. Consultant Marcin Skrabka—who speaks on October 18 as Poland's visionary in Frankfurt Book Fair's The Markets: Global Publishing Summit—sees opportunity amid the challenges. The post ‘A Unique... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unique market