Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S. soccer, took out a full-page ad Sunday in The New York Times to back the women’s team in their battle for equal pay. The ad urged the federation to be “on the right side of history.” The company also said it’s making a donation to the World Cup-winning team’s players association—a total of $529,000, or $23,000 each for the 23 players. The New York Times writes, It is the first of more than a dozen U.S. Soccer partners and sponsors to side so openly with the team in the equal pay fight, and its support could increase the pressure on federation officials on the eve of mediation discussions to try to resolve the players’ federal gender discrimination lawsuit. On NBC’s “Meet the Press,” team co-captain Megan Rapinoe said more companies should be doing the same. Powerful corporations “have so much weight that they can throw around, and I think that they just need to get comfortable with throwing it around,” she said. (Watch her comments starting around 31:40.) Will others join P&G? Because as Rapinoe says, “big sponsors can just write the check.” Billions Two days of Amazon Prime Day sales are underway (and some of the best deals, naturally, are Amazon's own products, like... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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#kindle
Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 08:30 Orion Children's Books is supporting the Evening Standard Get London Reading literacy campaign, announcing plans to donate a copy of a Horrid Henry early reader book to volunteer reading mentors. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 09:27 Author Philip Pullman has joined the fight to save the six Brent libraries threatened by closure, following Zadie Smith and Alan Bennett in taking part in a fund-raising event for the campaign. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 07/07/2011 - 08:50 Mills & Boon is adding to its team in the UK, recruiting for four new positions across its digital and marketing departments. The publisher, based in Richmond, has already appointed a new web executive and digital... Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 04/07/2011 - 09:59 J K Rowling's former agent Christopher Little has broken his silence about the author's surprise defection from his agency, saying that he was "disappointed and surprised" by the "premature news". Responding to Little,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 28/06/2011 - 09:53 The Women's Institute has launched a Love Your Libraries campaign following a vote to support the beleaguered sector at its recent annual general meeting. It is urging members to sign up to their local library and write to... Continue reading at The Bookseller
[ The Bookseller | 2011-06-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 08:37 A London indie has called for more retailers to sign up to Independent Booksellers Week next year to help increase publicity for the event. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 23/06/2011 - 13:59 Waterstone's has pledged at least £10,000 to the Evening Standard's Get London Reading campaign. The bookseller has agreed to donate all profits it makes tomorrow (24th June) from the sale of children's books in its 52 stores... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 17/06/2011 - 14:12 Women dominate the first-ever The Bookseller Rising Stars, an annual listing which highlights the people who will shape the British book trade. Two-thirds26 of 39 entriesof Rising Stars 2011 are women. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Fri, 17/06/2011 - 14:40 The world's largest publishers have begun growing again after weathering the global recession over the past three years, with Pearson once again emerging as top dog. According to the annual ranking of global publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 16/06/2011 - 09:22 Author Gregor Dallas has accused the Society of Authors of not doing enough to defend its members from large publishers which are cutting back on range and creating a "national scandal" with the declining quality of their... Continue reading at The Bookseller
[ The Bookseller | 2011-06-16 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 10/06/2011 - 14:53 The newly crowned children's laureate Julia Donaldson has given her support for National Libraries Day, the new initiative set to carry on the success of last February's Save Our Libraries Day. Donaldson said: "Hooray for... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 08/06/2011 - 15:16 The National Federation of Women's Institutes is to campaign on the issue of library closures, after voting in support of the issue at this afternoon's annual general meeting in Liverpool. Annie Mauger, chief executive of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 08/06/2011 - 14:53 The Edinburgh International Book Festival is to be sponsored by Guardian News & Media, in a newly-penned two-year deal. The sponsorship deal will include coverage in the Guardian, the Observer and its books website of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 06/06/2011 - 11:35 Bestselling author of the Call the Midwife trilogy Jennifer Worth has died following a short illness, Weidenfeld & Nicolson has announced. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-06 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 06/06/2011 - 08:59 The outgoing Children's Laureate Anthony Browne has warned society "will pay the price in the long term" for closing school and public libraries. In a letter to his successor, Browne urged them to campaign against their... Continue reading at The Bookseller
[ The Bookseller | 2011-06-06 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 02/06/2011 - 08:37 Nobel Prize-winning author V S Naipaul has declared that women's writing is "unequal" to his, during an event at the Hay Festival. The writer, who won the Man Booker in 1971 for In a Free State, said during an interview... Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 01/06/2011 - 09:16 Profit and sales have increased at co-edition publisher Quarto although it warned the UK market remains "weak". Ahead of today's annual general meeting, chairman and c.e.o. Laurence Orbach said sales were up 4% to $178.5m... Continue reading at The Bookseller
[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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The sticking point in publishers negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didnt want to give it up. But the big irony in all this back and... Continue reading at AdWeek
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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#eddy cue
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Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 10:00 The percentage of ebook purchases has dropped back from the high of the post-Christmas period, falling to 2.5% of all book purchases in volume over the four-week period to 20th March. In a presentation at the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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