Politico, the high-metabolism news site covering Beltway politics, will introduce a glossy, six-times-a-year magazine and companion section of its website next month, the company said Wednesday.Unlike traditional publishers that rely on susbcriptions to build the large circulations that advertisers covet, Politico Magazine seems set to begin, at least, as a small, free-distribution affair aimed at influential readers. Politico said it will place 40,000 free copies of Politico Magazine around the Washington, D.C., area and in other, unspecified locations nationwide starting Nov. 15.The magazine is not offering subscriptions, a spokeswoman said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
News tagged with:
#politico magazine
#offering subscriptions
[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#significant increase
#digital channels
#digital traffic
As the Fourth of July arrives each year, it brings with it many traditions—cheap beer, grilled hot dogs, and quasi-illegal fireworks, to name a few—but it also provides an opportunity at the year's half-way point to reflect on just what's gone on over the last six months. And there is perhaps no... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#scary thing
It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top positions
#metrics show
#recent waves
#entertainment weekly
When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real people
#airbnb hosts
#online presence
#gwyneth paltrow
Such a service could go toe-to-toe against Amazon, Netflix, YouTube, and Spotify. Apple has been thinking about bundling together its growing menu of digital content and selling it in a single bundle for a competitive price. The subscription package, according to a new report from the... Continue reading at Fast Company
[ Fast Company | 2018-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#include music
#digital content
#magazine articles
#unnamed sources
David Carey, who has run Hearst Magazines since 2010, announced today that he will be retiring from his position as president in the coming months and will become chairman once his successor is... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david carey
#hearst magazines
#announced today
#coming months
City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make sense
#share information
[caption id="attachment_61878" align="alignright" width="150"] David Carey[/caption] Months after a $200 million acquisition of one of his company's largest competitors, David Carey has revealed plans to depart Hearst Magazines following eight years at the division's helm. Hearst Corp. CEO... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joint ventures
#harvard university
#social impact
#developing story
The semi-evil social network has launched its latest venture, a lifestyle magazine for the elite. Just don’t call it a publisher ...Name: Grow.Age: One issue. Continue reading... Continue reading at The Guardian
[ The Guardian | 2018-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business leader
#latest venture
#lifestyle magazine
As it does twice each year, GfK MRI released its latest round of magazine audience estimates—the average per-issue readership among U.S. adults for about 200 of the most widely-read magazines—based on consumer research conducted over a nine-month period. The Spring 2018 figures—drawn from the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national geographic
#good housekeeping
#sports illustrated
#southern living
#family circle
The publisher formed a six-person emerging platforms team to experiment with new products and features. The post Sports publisher theScore’s Facebook Messenger bot has 500,000 monthly users appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-19 00:00:00 UTC ]
More news stories like this |
Children’s author Horatio Clare is calling for magazine publishers such as Egmont to stop giving away plastic toys, saying the amount of non-disposable plastic used in their giveaways amounts to 3,000 tonnes every year. Continue reading at The Bookseller
[ The Bookseller | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
A group of investors led by Esteem Media founder Adam Japko has acquired the company six weeks after allegations surfaced against owner Kevin Thomas. The post Maine Magazine Finds New Owners After Harassment Allegations Force Sale appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#investors led
Octopus imprint Cassell has acquired an oral history of the stories behind "groundbreaking and controversial" magazine covers, edited by former editorial director of Hearst Ian Birch. Continue reading at The Bookseller
[ The Bookseller | 2018-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#oral history
Literary periodical The London Magazine is launching a new literary award for debuts in partnership with law firm Collyer Bristow. Continue reading at The Bookseller
[ The Bookseller | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut fiction
#london magazine
#literary award
Amid signs of financial distress, the Andy Warhol-founded glossy is reportedly folding after 49 years. The post Interview Magazine Is Shutting Down, Staffers Say appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-21 00:00:00 UTC ]
More news stories like this |
How brands are harnessing social, live streaming and special editions to make the most out of the last House of Windsor wedding for the next few decades. The post Magazines Lean into the Royal Wedding Across Platforms appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platforms appeared
#royal wedding
#special editions
Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#magazine publishers
#fast company
The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
More news stories like this |
The news comes days after a former employee accused company co-founder Kevin Thomas of assault and intimidation. The post Maine Magazine Publisher Cancels Festival After Assault Allegations appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#assault allegations