Poland’s Online Bookseller Merlin.pl Acquires Profit M, Expanding Its Footprint in the Market

Talking, among other things, of developing an loyalty program for consumers based in blockchain tokens, a spokesman for Poland's Merlin.pl talks about its latest move to gain dominance in the market. The post Poland’s Online Bookseller Merlin.pl Acquires Profit M, Expanding Its Footprint in the Market appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2018-09-05 00:00:00 UTC ]
News tagged with: #post poland #market appeared #loyalty program #latest move

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Gadgets trump reading, Bookseller Conference hears

The number of children who rarely read—or do not read at all—has risen in the past... Continue reading at The Bookseller

[ The Bookseller | 2013-09-26 00:00:00 UTC ]
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Google Play Ebooks Expands to 9 New Asian Countries

Google has expanded Play ebook sales to Taiwan, Hong Kong, Singapore, Malaysia, the Philippines, Thailand, Vietnam, and New Zealand. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-26 00:00:00 UTC ]
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Steven Soderbergh's Twitter Novella Is Now a Hardcover Book (But You Can Read It Online)

Retirement means a lot of different things to a lot of different people. For Steven Soderbergh, it has meant, turning his attention away from directing theatrical releases at a breakneck pace, and working on any number of other projects instead. One such project involved writing a novella on... Continue reading at Fast Company

[ Fast Company | 2013-09-26 00:00:00 UTC ]
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A Hybrid Market

With recent data suggesting that the book industry is now a hybrid market where ebooks and print books will live side-by-side, PW has begun a series of articles on how that reality will affect the entire publishing supply chain. To read the first article click here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-24 00:00:00 UTC ]
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Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
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Profit drops 25% at Haynes amid publishing 'slowdown'

Haynes Publishing Group has reported falls in revenue and profit in its results for the year... Continue reading at The Bookseller

[ The Bookseller | 2013-09-23 00:00:00 UTC ]
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Reinventing Book Printing Toward a Hybrid Market

Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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Google patent filing describes tailored online book clubs, minus the wine

The phrase "virtual book club" may not conjure romantic visions of low-lit rooms and vintage wines, but you don't necessarily need those things to throw fancy words around. Amazon-owned Goodreads hosts user-created online clubs, but a Google patent application that's surfaced today imagines a... Continue reading at Engadget

[ Engadget | 2013-09-19 00:00:00 UTC ]
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Mira acquires David Solomons tie-in

Harlequin UK imprint Mira is to publish David Solomons’ Not Another Happy Ending, based on... Continue reading at The Bookseller

[ The Bookseller | 2013-09-18 00:00:00 UTC ]
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Academic season sales boost book market

The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller

[ The Bookseller | 2013-09-17 00:00:00 UTC ]
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Amazon has '79% of ebook market in UK'

An Ofcom study into consumers' digital consumption has found that Amazon has a dominant 79%... Continue reading at The Bookseller

[ The Bookseller | 2013-09-12 00:00:00 UTC ]
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Facebook Marketing Tactics for Book and Media Businesses

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Bookstore Marketing Promotions Spread Across Europe

The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Twitter Acquires Mobile Ad Exchange MoPub

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business.  Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Storify Acquired by Web Publishing Services Company Livefyre

Storify, a digital storytelling tool used by journalists to surface conversations that originate on social media, has been acquired by the Web publishing services company Livefyre. Livefyre plans to fold Storify into its StreamHub product, which offers Web publishers tools for commenting, live... Continue reading at AdWeek

[ AdWeek | 2013-09-09 00:00:00 UTC ]
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Coloring Book Star Takes Stab At U.S. Market

Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
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Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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What Do Authors Owe to Indie Booksellers?

Sherman Alexie is encouraging authors to spend a day working in a bookstore handselling their own books, but some authors already feel overstretched. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-06 00:00:00 UTC ]
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Bloomsbury acquires Hart Publishing for £6.5m

Bloomsbury has acquired legal publisher Hart Publishing for £6.5m. The addition of Hart... Continue reading at The Bookseller

[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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Profits Rise at RH Despite Sales Decline

Random House parent company Bertelsmann reported this morning that profits at RH rose to 117 million euros from 113 million euros in the first half of 2012 despite a 3.4% sales decline to 915 million euros. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
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