Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that Playboy won't look too different: The men's magazine still features its Playmates, whom Flanders called the "single best brand ambassadors." The iconic 63-year-old lad mag is doubling down on its transition into a millennial male lifestyle publisher in the vein of Esquire or GQ. "At our core, we're for men that are interested in women and who want to be interesting to women," Playboy's Chief Digital Officer, Phillip Morelock, told Adweek prior to the NewFronts presentation. And, like most publishers these days, that includes a heavy push into video. Playboy's inaugural original video slate is broken up into five verticals: Lifestyle, Documentaries, Food and Spirits, Gaming, and Scripted Comedy. Designer and Wes Anderson collaborator Waris Ahluwalia—who emceed the event today—will host a dinner party series. The first episode features Natasha Lyonne, Horatio Sanz, Sonic Youth's Kim Gordon and filmmaker Liz Goldwyn. There will also be a behind-the-scenes series, The Life of Playboy, about the editing process of the magazine's lifestyle section. Though Morelock said Playboy won't wade too far into virtual reality, it will have one show, Tech 360, in which tech blogger Jon... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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As the fictional anniversary of a 'Harry Potter' battle was celebrated, Rowling took to social media to apologize to fans for killing off a beloved character. More may be coming. 'I thought I might apologise for one death per anniversary,' the author wrote. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-05 00:00:00 UTC ]
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Knopf is putting lots of marketing muscle behind "City on Fire," a 900-page first novel by Garth Risk Hallberg, for which the publisher is building bookseller interest well before its October pub date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and... Continue reading at AdWeek
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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This June, Canadian ebook retailer Kobo will publish its first original ebook when it releases Kevin Donovan's 'Jian Ghomeshi: Secret Life.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-27 00:00:00 UTC ]
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In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital... Continue reading at AdWeek
[ AdWeek | 2015-04-27 00:00:00 UTC ]
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PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
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April 23, Dia de Sant Jordi, the Catalan festival dedicated to books and roses, accounts for 5–8% of annual book sales in Catalonia. The post Catalonia Celebrates Biggest Book-Giving Holiday of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-24 00:00:00 UTC ]
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The publishing industry is constantly evolving with improved workflows and processes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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One of India's most influential publishers tells the BBC that it's 'very hard' to make money in the Indian book industry. Continue reading at BBC World
[ BBC World | 2015-04-24 00:00:00 UTC ]
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House of Illustration is partnering with Curved House Kids, which promotes visual literacy skills among primary school children, to offer families in Islington the chance to publish their own book. Continue reading at The Bookseller
[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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Quercus Books is to host a digital-led "Day of the Girl" celebration of Lisbeth Salander, the heroine of Stieg Larsson’s Millennium series, on the character’s birthday on 30th April. Continue reading at The Bookseller
[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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A bevy of upcoming books take aim at former Secretary of State and presumptive Democratic presidential nominee Hillary Clinton. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-21 00:00:00 UTC ]
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The Internet hates autoplay video, but it will become even more ubiquitous as media companies aim to generate more video ad revenue. Facebook is leading that charge, driving 3 billion daily video views serving users autoplay video; Twitter and YouTube are testing various forms of autoplay; and... Continue reading at Digiday
[ Digiday | 2015-04-21 00:00:00 UTC ]
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Jordanian entrepreneur Suleiman Bakhit produces superhero comic books for the Arab youth, to counter radical Islamist ideologies. Continue reading at BBC World
[ BBC World | 2015-04-20 00:00:00 UTC ]
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The noted Italian writer Primo Levi (1919–1987), an Auschwitz survivor and the author of such acclaimed works as "If This Is a Man and The Periodic Table," is sometimes referred to as a Holocaust writer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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