Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that Playboy won't look too different: The men's magazine still features its Playmates, whom Flanders called the "single best brand ambassadors." The iconic 63-year-old lad mag is doubling down on its transition into a millennial male lifestyle publisher in the vein of Esquire or GQ. "At our core, we're for men that are interested in women and who want to be interesting to women," Playboy's Chief Digital Officer, Phillip Morelock, told Adweek prior to the NewFronts presentation. And, like most publishers these days, that includes a heavy push into video. Playboy's inaugural original video slate is broken up into five verticals: Lifestyle, Documentaries, Food and Spirits, Gaming, and Scripted Comedy. Designer and Wes Anderson collaborator Waris Ahluwalia—who emceed the event today—will host a dinner party series. The first episode features Natasha Lyonne, Horatio Sanz, Sonic Youth's Kim Gordon and filmmaker Liz Goldwyn. There will also be a behind-the-scenes series, The Life of Playboy, about the editing process of the magazine's lifestyle section. Though Morelock said Playboy won't wade too far into virtual reality, it will have one show, Tech 360, in which tech blogger Jon... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 22/06/2011 - 09:13 HarperPress has bought a book by the mayor of London about the people who made the United Kingdom's capital city what it is today. Publishing director Susan Watt bought British Commonwealth rights to Johnson's Life of London:... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Brightcove, an online video platform, and 5min Media, a Web video syndication platform and division of the newly-formed AOL Advertising.com Group, have expanded their partnership. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 23/05/2011 - 09:40 The takeover of Waterstone's by Alexander Mamut is cause for celebration among the publishing industry, Faber c.e.o. Stephen Page has said. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 15:49 Waterstone's could soon bring e-reading front of store in its physical bookshops in a manner similar to Barnes & Noble with its Nook in the US, according to e-commerce manager Alex Ingrams. Speaking to delegates at the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 03/05/2011 - 08:30 High street retailer Argos intends to increase its online book range from 500 to 5,000 titles over the next month. The chain store, known for stocking a large range of non-food products, launched its books category on its... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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The first time former U.S. vice president Al Gore issued his warning about the dire state of our environment, he used the traditional format of bound paper. To... Continue reading at PC World
[ PC World | 2011-04-29 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Fri, 15/04/2011 - 14:59 Tor is to rejacket three-times Arthur C Clarke Award-winning novelist China Miéville to coincide with publication of his latest novel, Embassytown, in hardback. The new look, on supermatt paper, is being rolled out across eight... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 11/04/2011 - 11:02 Kobo has embarked on a European push with the launch of local content stores in Germany and Spain starting in May 2011, with local stores for France, Italy and the Netherlands following shortly after. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/04/2011 - 16:03 Online retailer Play.com has announced it is seeking investment for European expansion. The internet bookseller and UKs market leader in online DVD sales revealed today (7th April) it has appointed Lazard to explore... Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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With Random House reporting its results for 2010 last week, all five of the country's largest trade houses have now turned in their operating performances for last year. And those performances are encouraging, especially for an industry in the midst of a historic transition from print to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 18/03/2011 - 16:25 Posters reminding book buyers that "Mum's The Word" are being made available for indie retailers to encourage Mother's Day sales. The Booksellers Association has produced a series of designs, which can be downloaded and... Continue reading at The Bookseller
[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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Taiwan's international airport has opened what it calls the world's first in-transit e-library, offering 400 ebook titles to ease waiting-hall boredom while... Continue reading at PC World
[ PC World | 2011-03-11 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 10/03/2011 - 15:15 James, Aunts Spiker and Sponge, as well as the Centipede, Ladybird and Earthworm will be celebrated this spring as Puffin publishes a 50th anniversary edition of Roald Dahl's James and the Giant Peach, and launches a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 04/03/2011 - 16:44 The never-before published fourth part in the Gormenghast trilogy will form part of an extensive period of publishing to mark Mervyns Peakes centenary. Vintage will publish Titus Awakes by Mervyn Peake and his late wife Maeve... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Playboy Enterprises and Martha Stewart Living Omnimedia suffered losses in 2010, due to the still struggling economy and a changing media landscape. Playboy says print/digital revenue fell 21.5 percent to $82.8 million in 2010. The domestic magazines generated $37.3 million, (down 32 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 09/02/2011 - 07:00 Profits at Indigo Books & Music have dropped by $4.4m year-on-year in its fourth quarter. The Canadian book retailer reported profits of C$30.1m in the fourth quarter ending 1st January, down from C$34.5m in the same... Continue reading at The Bookseller
[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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It seems like most of the subway car empties at the Grand Street stop in the heart of New York Citys Chinatown. Just as the last person makes it off, the conductor announces, Stand clear of the closing doors, and Gong Hey Fat Choy! Happy New Year! Its the first day of Chinese New Year and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-07 00:00:00 UTC ]
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Written By: Philip Jones The system of lending one ebook per library user works for authors, agents, booksellers and librarians, a session at Digital Book World discussing the sector heard yesterday. At the session, entitled 'Where Do Libraries Fit Into the Ecosystem?', publishers were... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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