Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that Playboy won't look too different: The men's magazine still features its Playmates, whom Flanders called the "single best brand ambassadors." The iconic 63-year-old lad mag is doubling down on its transition into a millennial male lifestyle publisher in the vein of Esquire or GQ. "At our core, we're for men that are interested in women and who want to be interesting to women," Playboy's Chief Digital Officer, Phillip Morelock, told Adweek prior to the NewFronts presentation. And, like most publishers these days, that includes a heavy push into video. Playboy's inaugural original video slate is broken up into five verticals: Lifestyle, Documentaries, Food and Spirits, Gaming, and Scripted Comedy. Designer and Wes Anderson collaborator Waris Ahluwalia—who emceed the event today—will host a dinner party series. The first episode features Natasha Lyonne, Horatio Sanz, Sonic Youth's Kim Gordon and filmmaker Liz Goldwyn. There will also be a behind-the-scenes series, The Life of Playboy, about the editing process of the magazine's lifestyle section. Though Morelock said Playboy won't wade too far into virtual reality, it will have one show, Tech 360, in which tech blogger Jon... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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John Blake has promoted four members of staff to reflect a new emphasis on digital publishing for... Continue reading at The Bookseller
[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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The term content licensing is an ambiguous one, especially among publishers. Some consider reprints and e-prints to be a full-fledged content licensing operation; while others leasing out logos and awards for third-party use count it as their content licensing service. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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American author Jack Kerouac's first ever novel, which was thought to be lost, has been published 40 years after his death. Continue reading at BBC News
[ BBC News | 2011-11-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/11/2011 - 07:30 Illustrated publisher Redstone Press is celebrating its 25th anniversary by launching its first Christmas pop-up shop, open for 12 days between 12th and 24th December, on west London's Portobello Road. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 14/11/2011 - 08:22 Penguin is launching a digital series of exclusive short works called Penguin Shorts, releasing nine titles by authors including Helen Dunmore, Toby Young and Colm Toibin. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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In the wake of its recent announcement to convert to an all-digital portfolio, Ziff Davis Enterprise realigns its eWEEK editorial staff. This translates to the division of eWEEK editor-in-chief duties between two staffers: Scott Ferguson and Chris Preimesberger. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
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A new website aimed at helping authors to publish their work has been praised by author and Monty Python star, Terry Jones. Continue reading at BBC News
[ BBC News | 2011-11-04 00:00:00 UTC ]
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Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 20/10/2011 - 08:30 Publishers and booksellers will soon be able to swap a working day in the life of each others businesses in a new joint initiative soon to be launched by the Booksellers Association and the Publisher Association. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 17:05 Harry Potter fans will have to wait until the first half of 2012 for the series' ebooks as the opening of the Pottermore shop postponed from its planned October launch. In a posting on the site's blog, it said: "As our... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Glam Media has just acquired Ning, the build-your-own-social-network startup co-founded by Netscape creator Marc Andreessen. Glam is best known for building Web properties and an ad network targeting women, and it says it now reaches more than 200 million monthly users. Last month, it announced... Continue reading at AdWeek
[ AdWeek | 2011-09-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 16/09/2011 - 08:25 The judge in the Google Settlement case has extended the deadline for talks between the internet giant and the publishers and authors involved. The deal, which involves a revised book-scanning agreement for out of print... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 09/09/2011 - 08:45 Discount retailer The Works has said it hopes to expand its stores in the UK by nearly 150, as well as growing its e-commerce business with the sale of ebooks. The retailer has opened 43 new stores this yearbringing its total... Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 09/09/2011 - 08:20 Weidenfeld & Nicolson has landed an artistic coup with a cover image created exclusively by British artist David Hockney for Bryan Appleyard's book, The Brain is Wider than the Sky. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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The Booksellers Association has formally opposed Amazon's attempts to merge with The Book Depository. Continue reading at BBC News
[ BBC News | 2011-09-02 00:00:00 UTC ]
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E-commerce is the latest trend to give publishers hope for a new way to engage with users (and to develop a new revenue stream). Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-24 00:00:00 UTC ]
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A clip from 17 years ago, where a newspaper publisher predicts the rise of Apple's tablet, and the future of newspaper industry. Guess which forecast panned out? Continue reading at AllThingsD
[ AllThingsD | 2011-08-13 00:00:00 UTC ]
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Last Tuesday's release by the Association of American Publishers and Book Industry Study Group of BookStats provides the most comprehensive information yet to gauge how technology is changing the sales patterns and trends of the book publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-12 00:00:00 UTC ]
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The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
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